In the 1980s, most Chinese consumers still had to rely on imports to buy cars. Now, in just 40 years, the Chinese automobile market structure has undergone earth-shaking changes. Excellent domestic models are emerging one after another, not only entering thousands of Chinese families, but also going abroad and participating in global automobile consumption competition. Chinese automobiles going overseas have become the new normal.
data shows that in the first eight months of this year, China's automobile exports reached 1.91 million vehicles, surpassing Germany to jump to second in the world, second only to Japan, achieving a historic breakthrough. In the highly anticipated new energy vehicle field, the Chinese brand BYD has also achieved remarkable results in the overseas market.
Overseas markets are frequent, and BYD's overseas trip has become the norm
According to the sales data disclosed by BYD, BYD's new energy passenger car exports in September grew by more than 50% month-on-month, and sales growth was very gratifying. And if you look closely at BYD's overseas market layout, you will find that most of the markets chosen by BYD are developed countries.
On October 17, 2022, BYD and Han Tang Yuan San Auto Show appeared at the Paris Auto Show, announcing full sale in the European market. It will be delivered in Norway, Denmark, , Sweden, and other countries.
In early October 2022, sixt, the largest car rental company in Germany, also announced that it would purchase 100,000 electric vehicles from BYD by 2028 and put them into the German high-end car rental market.
In addition, in Japan, where the automobile industry is developed and the competition is fierce, BYD has also launched three high-quality models including Yuan PLUS, Dolphins and Seals.
Challenge the developed market of the automobile industry, and core technology is the key
In fact, if you want to enter regions with developed automobile industries such as Europe and Japan, you must not only face stricter market access standards, but also compete head-on with old-fashioned giants. BYD has full confidence, but it is also because of the product strength and pricing advantages created by its self-developed core technologies.
full stack self-development solves the hidden dangers of core components, and at the same time allows BYD to better control the production cost of the model; blade battery solves the battery safety problem that has plagued users for a long time; CTB battery body integrated technology simplifies the production process, allowing vehicles to achieve new breakthroughs in safety, efficiency, performance, etc.; DM-i super hybrid technology brings revolutionary energy consumption performance to the vehicle; DM-P king hybrid technology allows new energy models to have more driving fun and adaptability to multiple scenarios. With the support of many core technologies, BYD has long been able to compete with the old giants.
not only sells cars, but also continues to output supporting services and technical concepts
BYD not only likes to pick hard bones when going overseas, but its "position" of entering the overseas market is also a bit strange. In addition to exporting passenger models to overseas markets, BYD's electric buses have also been exported to many overseas countries. In the UK market, BYD electric buses have market share of more than 50%, and in London, up to 90%.
In addition, in March this year, BYD also signed a global strategic cooperation agreement with Shell to jointly promote energy transformation and open the use rights of about 300,000 Shell charging piles in Europe to car owners, and provide more and better charging services for European users.
So you will find that BYD sells not only cars in the overseas market, but also supporting services and technical concepts. At the same time, these are also a great help for continuously cooling the earth and achieving the goal of carbon neutrality .
written at the end
Now, BYD's overseas footprint has spread to more than 70 countries and regions around the world, from China to the world, with its strong technological R&D strength and green travel concept, BYD has become a business card for Chinese automobiles to go overseas. I believe that in the future, BYD will continue to represent Chinese brands on the world stage, contributing China's strength to the electrification transformation of the global automobile industry and the low-carbon cause of all mankind.
