A few days ago, we learned from the official Tesla that Tesla Model 3 and Tesla Model Y respectively adjusted the price of its models. The Model 3 rear-wheel drive version after subsidies was reduced from 279,900 to 265,900, a decrease of 14,000. The Model 3 high-performance version price dropped from the original 367,900 to 349,900, a decrease of 18,000. At the same time, the three models under Model have also been sold at a price cut, with the largest drop being the Model Y long-range version, a decrease of 37,000. What do you think about Tesla's price cut?
Judging from the new energy sales in recent months, Model Y has always been at the top of the new energy sales ranking, especially in July, August and September, its sales have been on a growing trend. So, why does it lower its price? I personally summarized the following reasons:
1. We can analyze it in this way. Do you think about increasing volume at the end of the year and then reducing the price is for better sales and to break through the annual sales mark.
2. With the soaring international oil prices in the past year, new energy vehicles have also experienced several waves of price increases. Tesla's price is now much higher than the previous price, and its profits are still relatively high. This price cut may just be to stabilize the market.
3. Another possibility is that Tesla uses costing algorithms, and the car price is proportional to the cost. If the cost is high, the car price will rise, and if the cost is low, the car price will fall with it.
4, the competitive pressure is too great. With the rise of independent brands, the rise of independent brand new energy vehicles has a great impact on Tesla, so the price reduction marketing model is adopted to deal with it.
at the end: No matter what the reason is the price reduction, it is more beneficial to consumers. If car owners who are just in need of a car can take action. If car owners who are not in a hurry to change their cars, they can choose to wait. There may be price reductions of varying degrees in the later stage, and independent brand cars will also make corresponding adjustments, which is more beneficial to consumers. What do you think?
