Volvo 's sub-brand Polestar was born at the end of 2017. After being upgraded to an independent brand, the first one was the Polestar 1, which sold at a price of up to 1.45 million yuan. As a rare high-performance luxury two-door coupe on the market, Polestar 1 has indeed gained a lot of attention. The subsequent Polestar 2 is very different, becoming a compact sedan that competes with Model 3, and its sales in the European market are also steadily increasing.
This year, Polestar has been moving frequently. The Polestar 6 sports car brought not long ago is limited to 500 units worldwide. The beautiful styling design has won a lot of praise. Of course, these products act more as the role of Basheng’s brand image. If you want to achieve continuous sales, you may really have to come up with more mainstream products.
days ago, Polestar finally officially released its first pure electric SUV - Polestar 3 in Gothenburg, Sweden. The official positioned it as a "super luxury high-performance pure electric SUV". The new car is developed and built based on the SPA2 platform, and has been raised to a new level in both design and technology. It will be benchmarked against Porsche Cayenne, BMW iX, Mercedes-Benz EQS SUV, and Tesla Model X.
At the same time, the press conference also announced the selling price in China: 880,000 yuan and 1.03 million yuan. The new car will be the first to start production at its Chengdu factory in mid-2023, and the first batch of delivery is expected to begin in the fourth quarter of 2023. In addition, it will also make its first Chinese show during the Shanghai Auto Show in April 2023. It is expected that the Polestar 3's factory in Ridgeville, South Carolina, USA will also be put into production in mid-2024. By then, the United States will serve as the main supplier to North America and other markets.
From benchmarking against Model 3 to benchmarking against Cayenne, Polestar is gradually expanding their ambitions. Will the design sincerity, technological configuration and performance of the new car win the favor of consumers nowadays?
continues minimalism frigid style Volvo still has shadow
Given the inseparable relationship between Polestar and Volvo, the shape of Polestar's products inevitably deviate from the shadow of Volvo's design. Fortunately, this Volvo design is touching enough, and there will be no opposition when moved to the Polestar model. Just a certain degree of plastic surgery can be done to make it look very touching.
For example, Polestar's first model - Polestar 1, is almost the two-door coupe version of Volvo S90, and Polestar 2. Although there is no obvious copy, Thor's Hammer's day running lights and various line styles also make people see the elements of Volvo.
has arrived at the latest Polestar 3. Polestar tries to inject brand characteristics into it, such as the new double-wing headlights, SmartZone and front flow wings, etc. In addition, this type of medium and large sloping back SUV has not yet appeared in Volvo mass-produced cars, so the originality of the new car's styling design has been improved again.
T-shaped headlights, unique body contours and fashionable lines are all trying their best to show their novelty. For consumers who are not familiar with the brand, they may not be able to recognize its brand traceability at first glance.
(Polestar Polestar 1)
(Polestar Polestar 2)
In addition, the new car adopts a new aerodynamic appearance design, while focusing on retaining the classic features of the SUV, presenting a wide-body posture with a sense of power. This is mainly due to the exquisite and efficient aerodynamic design, including the front wing integrated in the front of the engine cover, the rear wing integrated in the rear spoiler, and the rear air front wing.
(Although Polestar 3 has more original designs, just look back at the EX90 patent picture exposed by Volvo not long ago, you will find that the design of Polestar 3 is actually a comparison with the next generation of Volvo models, and even the hooks on the front nose are very similar.)
Polestar 3 comes standard with 1.3 million pixels high-definition LED headlights, and the headlights constantly project lights through the adaptive environment of the vehicle. The camera is used to identify the opposite vehicle on the road. The 1.3 million pixel component can block the lights of the incoming vehicle in front of the Polestar 3 to avoid dazzling the driver while concentrating the lights between the two vehicles. The system can also automatically adjust the intensity, size and height of the beam according to light, weather conditions, and car speed.
(Enjoy a better vision without affecting others.The active high beam system can detect the coming vehicles in front of Polestar 3 and automatically switch to low beam to avoid causing other drivers to be dazzling. )
Polestar 3's body size is 4900mm long/2120mm wide/1627mm high and has a wheelbase of 2985mm. The designer reduces and extends the roof lines to reduce the body's huge and bulky visual experience, and makes it have a unique model outline, ensuring that while having a sophisticated appearance design, it also has a spacious space inside the car.
The entire body design is very clever. The entire piece of glass on the roof extends directly to the rear of the car, and there is a spoiler at the rear. At the same time, the lower edge of the rear window suddenly lifts up at the C-pillar position, forming a small triangle window, making the side design more lively. A beautiful waistline will be introduced at the rear door, which will eventually meet with the taillights, and the narrowing tail can also bring better wind resistance. In addition, the privacy acoustic mezzanine rear window glass is standard, and the light tinted glass is an optional configuration.
hidden door handles are also quite thoughtful among many electric cars today. Its shape is very similar to many door handles in the 1990s (such as Accord and Camry at that time), but when the driver carries an ultra-wideband digital key close, the door handle will automatically pop up, which is in line with people's traditional usage logic, so that people who don't understand cars will not be at a loss.
Polestar 3 does not have too many fancy designs at the rear, and it implements the Nordic minimalist style to the end. You can also see the C-shaped taillight on Polestar 2, but the two are just the opposite. The through-hole LED strip of Polestar 3 is above and Polestar 2 is below. Whether during the day or at night, high-intensity taillights can adjust lighting intensity according to light conditions, reducing the risk of rear collision while increasing visibility.
Appearance Personalization Option:
In terms of personalization options, users can choose the color of the car paint without additional money to choose. The car color style is unsurprisingly cold and indifferent. Although it is not the most dazzling, it is definitely the most pleasing to watch. In terms of wheel hubs, the new car currently offers 3 styles to choose from. The unique design of
has a certain shadow of Polestar sports car, and you can also see Brembo yellow brake calipers inside. The dual-motor long-range version is equipped with 21-inch V-shaped 5-spoke wheels, which looks more honest. Buyers who want a stronger visual effect can also add 20,000 yuan optional 22-inch V-shaped 4-spoke forged wheels; for the high-performance dual-motor version, exclusive 22-inch 4-to-multi-spoke forged wheels are available.
interior continues vertical screen layout/a variety of special fabrics can be selected
Polestar 3 interior continues the design aesthetics of the previous Nordic Scandinavian, and the layout of the 14.5-inch central control vertical screen also follows the trend of most pure trams today. Of course, as a brand originated from Volvo, Polestar's interior material will definitely give it a sense of unworldliness.
According to official reports, its materials are all made of sustainable and environmentally friendly materials, while greatly enhancing the luxurious texture and touch. Interior materials include bio-environmental material MicroTech, animal welfare standard certified leather and fully traceable wool products. Just as Polestar has made a commitment to full transparency in terms of sustainability, Polestar will conduct a complete lifecycle carbon emission assessment (LCA) from the start of its production.
Polestar 3 will be equipped with the in-car operating system jointly developed with Google - the native Android in-car system, presented on the 14.5-inch central control screen. Polestar 2 was once the first model in the world to be equipped with native Android in-car systems. Polestar 3 has evolved on this basis and innovated the interior functions and the design of HMI.
comes with OTA air upgrade function standard, allowing users to upgrade their vehicles software and functions without having to arrive in offline stores. In China, Polestar will also cooperate with Internet companies, such as iFLYTEK , Gaode map, Huawei application market, NetEase Cloud Music, etc., to provide a rich in-car interconnection experience.
(The 9-inch digital instrument panel has an anti-reflective coating that is still visible when exposed to direct sunlight and avoids dazzling drivers. It also automatically adjusts its brightness to suit ambient lighting conditions.)
Polestar 3 is the brand's first model to use NVIDIA DRIVE (NVIDIA DRIVE) central processor, and has applied the latest developed software system. This infotainment system will be built on the new generation of " Snapdragon " of Qualcomm .
Snapdragon digital chassis consists of a complete set of open and scalable cloud connection platforms. The "Snapdragon Digital Cockpit Platform" is its core component. Its high computing power performance will provide users with an immersive in-car experience, including high-definition display, high-quality surround sound effects and seamless connection with mobile phones and other devices. In terms of configuration, the Polestar 3 in the Chinese market is the top-notch first. All versions of Polestar 3 are equipped with air suspension, panoramic sunroof, full LED lights inside and outside, hidden door handles with proximity sensing, and 21-inch alloy wheels. Both versions of
are available in standard with luxury kits and assisted driving kits, including a range of premium, luxurious and convenient features, such as the 25-speaker BowersWilkins audio system, Dolby Atmos surround sound, electric door , HUD head-up display system and Pilot Assist pilot assist.
Bowers Wilkins audio system has 25 speakers and 1610W high power, providing a palace-level auditory feast for the entire interior space. In addition, this set of speakers is equipped with 3D surround sound and headrest speakers, which can achieve an excellent surround sound experience with a sense of space. Each front seat headrest is equipped with two perfectly tuned 40mm full range speakers to create a completely immersive musical environment inside the car.
(The panoramic sunroof is made of high-tech laminated glass, which reduces noise in the car. Officials say it can also reduce UV radiation to below 0.5%, reducing the glare caused by the sun and reducing temperature, and improving the energy efficiency of the air conditioner in the car.)
Interior Personalization Options:
Polestar 3 comes with four different interior themes and three interior fabrics, each of which is made of selected main tones and innovative materials, and there is no need to add extra money to choose. The interior fabrics include Nappa leather (produced by Scotland Bridge of Weir strictly in accordance with animal welfare standards, no alloy addition, and fully traceable), MicroTech bio-environmental materials (made from qualified renewable ethylene -based and recycled polyester materials), and wool fabrics (made from animal welfare certified materials).
(zinc gray Nappa leather seats with black ash wood interior)
(Jupiter color Nappa leather seats with black ash wood interior)
(animal welfare wool with aluminum decoration)
(biological attribute MicroTech with aluminum decoration)
performance/miles range/charge
For the Chinese market, the first Polestar 3 has two versions: dual-motor long-range version and dual-motor high-performance version. Both versions are equipped with a dual motor power system that is mainly used for future motors. The dual-motor long battery life version can provide a maximum power of 360kW and a maximum torque of of 840N·m. . The dual-motor high-performance version can reach a maximum power of 380kW and a maximum torque of 910N·m. Both versions of
come with an adjustable single pedal mode standard. The rear wheel axle uses the dual-clutch electric torque vectoring system. The system was originally developed for Polestar 1 and has been completely upgraded and applied to Polestar 3. In addition, the rear motor also has the decoupling function, allowing the car to operate only on the front motor to reduce power consumption in certain situations.
new car is equipped with a large-capacity battery pack of 111kWh, allowing the Polestar 3 dual-motor long-range version to have a range of 670km (CLTC operating conditions) and the dual-motor high-performance version to have a range of 620km (CLTC operating conditions). The lithium battery uses a prism battery cell and is housed in an aluminum protective case with boron steel reinforcement and liquid cooling. The battery pack is equipped with a heat pump system standard to help Polestar 3 use ambient heat for temperature regulation and battery pretreatment. Polestar 3 is also equipped with a two-way charging and discharging function, which may realize inter-charge and external discharge of vehicle networks in the future.
(Polaris 3 is equipped with advanced electronic all-wheel drive system, which can be continuously and automatically adjusted to adapt to the environment in which the vehicle is located.)
(Polaris 3 intelligent torque vector distribution system monitors tire slip at any time and actively transmits power to the tire with greater grip.Even if the road surface is slippery, it has stable performance, faster speed, higher turn speed and better traction. )
At the same time, Polestar 3 will also be equipped with an adaptive dual-chamber air suspension and active shock absorber, allowing the vehicle to dynamically adjust from a comfortable state to a sporty driving state, flexibly adjust the softness and hardness of the shock absorber, and adjust the shock absorber at a frequency of two milliseconds (500 Hz), thereby adapting to different road conditions.
(Dual chamber active air suspension replaces traditional shock absorbers and springs, continuously adjusting according to sensor signals and driver inputs to improve handling and comfort. The system also reduces aerodynamic drag by reducing the driving height and allows the driver to select different suspension modes through the central control screen)
It is worth noting that the Polestar 3 also has a high-performance mode that adjusts the motor and torque vector management system to ensure maximum power and acceleration are always provided. Turning off this mode will optimize the powertrain for energy efficiency while also deactivate the rear axle motor more frequently for extended range.
(Brembo brakes are standard for the entire Polestar 3 series. The 22-inch V-shaped 4-spoke forged wheels exclusive to the high-performance version are lighter and stronger than traditional alloy wheels. By pressing instead of melting, a stronger and lighter aluminum is obtained.)
Security performance
Security performance, Polestar 3 will use a new generation of active and passive safety technology, including an innovative in-car radar sensor, which can accurately and sensitively monitor the tiniest movement of the sub-millimeter level to prevent infants or pets from being accidentally locked in the car. The system is also connected to the in-car air conditioning system to avoid passengers' heat stroke or hypothermia.
In addition, Polestar Automobile's professional partners in the field of safety, such as Zenseact, Luminar, and Smart Eye, have cooperated to develop advanced driving assistance system . Thanks to the high computing power provided by Nvidia's central processor, numerous functions can achieve efficient integration. In terms of hardware, Polestar 3 comes standard with 5 radars, 5 external cameras and 12 ultrasonic sensors . SmartZone under the front wing integrates multiple front sensors, an mm wave radar with heating function and a camera, and has now become Polestar's iconic design.
(hardware and sensor)
The front grille of a traditional car can achieve engine ventilation, while the SmartZone part of the front of the Polestar 3 is equipped with a radar and a camera to give the vehicle perception function. These sensors can detect potentially dangerous situations, allowing vehicles to always be aware of the surrounding situation, ensuring the safety of occupants and other road users.
(SmartZone)
In the car, Polestar 3 introduces Smart Eye's advanced eye tracking technology for the first time, providing two closed-loop driver status surveillance cameras to assist in safer driving. These cameras can monitor the driver's eyes and can issue warning signals, sounds and even trigger emergency braking when the driver is distracted, drowsy, etc. In addition to having two infrared cameras that support eye tracking on the dashboard,
is also equipped with four 60 Gigahertz motion detection radars. This is the first in-car radar system in the industry that can cover the entire interior of a car, including the trunk.
(in-car radar and camera)
(Polaris 3 also comes with a post-collision braking system to reduce the risk of severe damage to the vehicle and reduce the severity of potential secondary collisions. When the airbag and seat belt pretensioner are deployed during the collision, the on-board sensors will signal the brakes to put the car in a controlled resting state, thereby reducing the impact of the collision.)
The Pilot Pack with lidar contains lidar from Luminar (the new car is not yet assembled and is optional) and an additional control unit provided by Nvidia, and adds 3 cameras, 4 ultrasonic sensors, and front and rear view camera cleaning functions to provide real-time detection of the vehicle's surroundings (especially for long distances). The ability of vehicles to perform more comprehensive 3D scans of their surroundings helps prepare for future autonomous driving. The kit will be optional in the later stage.
Editorial Comments
Officially stated that Polestar 3 will be a starting point. Polestar plans to launch a brand new pure electric product every year in the next three years, and plans to increase the number of global sales to 30 by the end of 2023. In 2021, Polestar's global sales will be close to 29,000 vehicles throughout the year. It is expected that by the end of 2025, Polestar's global annual sales will increase tenfold to about 290,000 vehicles.
The Polestar brand has been born for 5 years, and now it has finally launched a more top-notch luxury SUV, which is equipped with excellent performance and luxurious configuration, fully displaying the charm of its brand. With a starting price of 880,000 yuan, you can indeed buy many more famous luxury brand SUVs in China. With its unique design flavor, can Polestar 3 attract a group of rich buyers who are unwilling to be mediocre in the future?
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