The car I am talking about today is Dongfeng Fengxing Yacht. In late July this year, the new 7-seat MPV model of Dongfeng Fengxing , Fengxing Yacht, was launched "dominately". The new car is positioned as a large 7-seat MPV model for home "made for home"! The first highlight is that in terms of appearance design, it adopts the "front dynamics" design language, the exaggerated and domineering large-size front grille + straight waterfall chrome grille + green edge trim, which complement each other, highlighting the style of trendy science fiction MPV everywhere, and is very close to appearance and temperament. The second highlight of Dongfeng Fengxing Yacht is that in terms of body size, the length reaches 4.85 meters, the body width reaches 1.9 meters, the body height is 1.715 mm, the body wheelbase reaches 2.9 meters, the space is comparable to the Honda Odyssey, and the large 7-seat layout of 2+2+3 is adopted. The car uses the same wood grain trim as the luxury yacht + the popular integrated large screen. In addition, there are seat heating, ventilation and massage functions + multi-functional small table board. The core selling point is to take care of the needs of the "dad car" for family travel. Therefore, Fengxing Yacht has many rich functions designed for the comfortable travel of young families with three-child families, and is completely better than most models of the same level in terms of practicality. In terms of power, Dongfeng Fengxing Yacht is equipped with a 1.5T four-cylinder engine , which is matched with Magna 7-speed wet dual-clutch transmission, and the fuel consumption per 100 kilometers is as low as 6.6L.
Dongfeng Fengxing Yacht was launched at the end of July 2022. It had previously claimed that pre-sale orders exceeded 10,688 units, but there was no sales data in August. Only 1,207 units were sold in September, accounting for 14.52% of the Dongfeng Fengxing family and only 1.57% of the domestic MPV market, ranking 19th in the single item. Although the market sales performance is not good, the product strength and cost-effectiveness of this car are still remarkable, and its strength is better than that of competitors such as Trumpchi M6 and Wuling Kaijie.
In order to improve market sales performance, Dongfeng Fengxing has already started the "price for volume" mode. The 2022 1.5T DCT Langyue version Dongfeng Fengxing Yacht, as the top-end model, is equipped with a 1.5T+7-speed power system, the guide price of the new car is 154,900 yuan, and only 149,900 yuan after the comprehensive discount; the lowest-end 2022 1.5T DCT Sail version Dongfeng Fengxing Yacht, as the entry-level model of the entire series, is also equipped with a 1.5T+7-speed power system, the guide price of the new car is 119,900 yuan, and only 110,000 yuan after the comprehensive discount. The overall cost-effectiveness is super high. What else do you want Trumpchi M6 and Wuling Kaijie? What do you think? Welcome to reply to comments!
