As a new car-making force, Nezha Auto has been in short supply recently. It has grown year-on-year in 27 months and once again won the monthly sales championship of the new power with a 18,005 units delivered in September.
is subdivided into models. Nezha U series has delivered 6,070 units, and Nezha V series has delivered a total of 11,935 units. It can be seen that new forces in car manufacturing have gone through the era of single hot models and have begun a multi-model battle. As the main force in Nezha Auto sales, it is obviously not feasible to rely on a single model to make a living. Nezha Auto must create another hot model outside the V series. In addition to the Nezha S that has not been delivered, the Nezha U series is the one with potential hot model.
On October 10, Nezha U ushered in an update and iteration. Nezha U-II was officially launched. The new car has launched 4 models, with a comprehensive subsidy price of 129,800 yuan to 159,800 yuan; compared with the old model, the new car has been upgraded in terms of intelligence. In addition to the entry-level U-II 400 Lite, the other three models of the new car are equipped with Qualcomm Snapdragon 8155 intelligent assisted driving chips. In addition, in addition to the entry-level model, users can choose from smart driving bags or Zunda bags, including Horizon Journey 3 chips and 2.5+-level intelligent assisted driving functions.
Nezha U-II's appearance has not been changed significantly. Nezha U-II has added two new colors to the 2022 Nezha U, providing the Dark Night Mecha Black and Star Diamond Phantom Pink themes. It is worth mentioning that these two colors do not require extra money to choose from, customers can choose from 0 yuan.
Nezha's move is actually quite important. In Chen Yinbin's words: "If we can achieve sales in female user publicity and young user publicity, Nezha U will achieve a better success."
This statement is true. With the development of time, the female consumer group has gradually become the dominant position. The products launched by friendly competitors are increasingly catering to the aesthetics of female consumer groups. Whether it is Hongguang Wuling MINI, Ora Good Cat, etc., these models have won the hearts of a large number of female consumer groups with their cute appearance and fresh color matching. Based on this, we also understand the reason why Nezha U-II launched two theme styles "buy 0 yuan". This is not only Nezha Auto is learning from its competitors, but also reflects its determination to build Nezha U into a hit product.
new theme
Dark Night Mecha Black is undoubtedly aimed at the young consumer group of the Z era. The main details change is the use of matt black wheels, equipped with green brake calipers, and the body and logo are all blackened. What changes are not only the appearance, but the interior color scheme also adopts a black + green contrasting color design.
It is worth mentioning that in the dark night mecha black optional package, users can choose the latest Bluetooth key, which supports better wireless blue night function. Judging from the picture, the new key has a matte feel.
Like Dark Night Mecha Black, Star Diamond Phantom Pink also has a unique appearance design. This theme color scheme is equipped with an extra-large beauty mirror and cosmetic storage box, paired with a pink + white interior design. In addition, a pink display interface is specially created for female users on the instrument interface, which is very fashionable and youthful.
Intelligent upgrade
The new Nezha U-II does not add the old transparent A pillar configuration to the optional. The new car upgrade mainly focuses on intelligence. In addition to the entry-level model, the 8155 Qualcomm Snapdragon smart cockpit chip will be standard, which can realize multiple auxiliary functions such as automatic cruise, high-speed lane change assistance, forward collision warning, etc.
In addition, users can also choose Horizon Journey 3 high-efficiency car intelligent chip and AI computing power 5 TOPS. In addition to the 2.5+-level intelligent assisted driving functions including 22 intelligent sensing hardware, they also support FAPA fully automatic parking assistance and one-click remote parking.
electric EV: The most significant change of Nezha U-II is the theme color matching and intelligent upgrade. The 8155 chip series standard configuration gives consumers an extremely high cost-effectiveness; on the other hand, targeted adjustments to consumers' aesthetics, and the launch of two new theme color matching Dark Night Mecha Black and Star Diamond Phantom Pink also gives users more choices.As for whether the new Nezha U-II can replicate the glory of Nezha V, future sales are worth looking forward to.
