The automobile consumer market has always been dominated by men, which has also made car companies more favored male consumers at the beginning of product design. Whether it is the creation of a sporty atmosphere or the rendering of technological sense, it is more in line with the aesthetics of men. However, the development of the times has also made some car companies pay attention to the rise of the women's market. The Ora Ballet brought today is a model specially designed for female friends. Not only is the retro and exquisite appearance, but the entire series is equipped with an L2-level assisted driving system standard. Let's take a look.
For female consumers, the sharp and clear waistline combination and streamlined body are not the core points, but a more personalized beauty is that the Ora Ballet adopts more round and full streamlined shapes in terms of appearance. The front design similar to the "classic car" adds a retro feel. The arched headlights use a full LED light group in petal style. The front surround is directly used to use a chrome-plated anti-collision bumper design, further highlighting the retro atmosphere.
The overall design of the car side is very similar to the old Beetle . The front and rear wheel arches and roof arcs form three arch elements. The different color patchwork treatments highlight personalized needs. For female consumers, the processing of details is also crucial. The door handles, window lines and skirt lines are all made of chrome-plated materials. The large pie-shaped wheel hubs also have a bright mirror effect. The high-end models also provide a chrome-plated rearview mirror selection to further enhance the sense of elaboration.
The arched roof shape is smooth to the rear of the car. The huge sloping back shape and the extended rear fender bring a solid and cute déjà. The rear of the car also adds a raised spoiler under the tail window, adding a little naughty feeling to the rear. The outer ring of the same arched taillight is covered with chrome-plated material, and the round style echoes the headlights. The rear bumper at the rear is similar to the front of the car, and both adopts a thick chrome-plated large bar design.
The interior design of the car is also completely feminine. The center console spliced with multiple colors in depth and shades are decorated with various crystal and chrome materials to create a feeling of being in the fairy tale world. The soft material of the countertop brings a delicate touch. The details of the Ora Ballet Cat car also echo the retro appearance, especially the three-spoke yacht steering wheel. The central control design of the dual-screen reflects a modern sense of technology and integrates well with the overall retro atmosphere. The integrated screen consisting of
0.25-inch LCD instrument and 12.3-inch central control screen is built into the latest intelligent connection system of Ora . In addition to the regular GPS and multimedia system, many new applications are added for women, such as the beauty selfie function to make travel more pleasant. All models of the series are equipped with L2-level assisted driving systems, and various warning and auxiliary functions are very friendly to female users.
The Ora Ballet Cat, which is positioned as a compact car, has a size of 4401*1867*1633mm. The small body contour makes it feel smaller when driving. The interior space of the car is not a single big. After all, the chances of full load of this car are quite rare. The wheelbase of 2750mm is enough for daily use. Passengers of 173cm can get a 1-fist and 3-finger leg performance. The top of their head is slightly affected by the roof of the sloping back, and there is still a distance of 3-fingers.
sloping back tailgate ensures a larger opening in the trunk. The conventional 790mm depth and flat internal performance can ensure the basic daily luggage loading needs, and further volume improvement can be achieved after the rear row is flat. The car uses a retro gear mechanism, so the central passage has freed up a larger area for storage. The front side contains a cup holder and a conventional storage compartment. The outer ring is equipped with crystal material and the charging version of the mobile phone with elegant shape. The armrest box is equipped with a partition style of a jewelry box.
All series of Ora Ballet Cats are equipped with a 126kW (171Ps) front motor, with a maximum torque of of 250N·m, and a battery capacity of 49.92kWh, which can achieve pure electric battery life of 401km. The overall power parameters are very friendly to female users. From the start, they will produce a linear and smooth power output, but they will not feel too much push-back feeling, which is very suitable for stops and turns between urban roads.
Comfort is also the theme of Ora Ballet Cat. The McPherson and multi-link suspension combination adopt comfort adjustment. The soft setting allows the car to calmly resolve unnecessary vibrations when passing through bumps and undulating roads. At the same time, the battery layout located in the chassis reduces the center of gravity of the entire vehicle, bringing a stronger sense of grounding. The lighter steering setting is also more in line with the needs of female users.
at the end
Oula focuses on female users' strategies. Although it opens the door to the market segment through retro and exquisite design, it is equivalent to abandoning the market for most male users. How will this car perform in the future? It has to be left to the market performance to judge. Don’t you know if you like this Ora ballet cat?
