If time goes back to five years ago, no one may believe that Chinese pickup trucks can win a place in the mid-to-high-end market.
Due to the special product positioning, although pickup truck models can achieve "separation of passengers and freight" and better meet the needs of riding and loading; but due to the limited driving range and most products still find it difficult to get rid of the "truck impression", it is difficult to achieve a breakthrough from the price and category level. At that time, the mid-to-high-end pickup truck market had only a few imported models such as Ford Raptor , Nissan Navarra.
Of course, today is different from the past. With the continuous improvement of the living standards of Chinese people and the gradual lifting of pickup trucks' "restrictions on entering the city" have been poured into the mid-to-high-end pickup truck market, and the use scenarios of pickup trucks have expanded from a single "carrying out" to many aspects such as self-driving tours and fishing. Among them, SAIC Maxus is undoubtedly the explorer and leader of independent mid-to-high-end pickup trucks. Its performance was amazing at the fifth anniversary press conference not long ago.
In fact, as early as 2016, in the era of intense competition in the domestic pickup truck market, SAIC Maxus' first pickup truck T60 ushered in the market, taking a solid step; in the subsequent development, the T70 and T90 have a continuous upward market positioning, integrating product characteristics of technology, luxury, comfort and other attributes, providing users who prefer pickup trucks with a brand new user experience, and also providing more product choices.
Thanks to this, in addition to the label of "making wealth", the pickup truck can also become a "self-driving helper". A car with two people carrying sufficient material reserves and a trip that can go on a walk-by-side trip; it can also become a "fishing helper". The wide truck can not only carry various fishing gear, but also help you return with a full load after the fishing catch. Regardless of the price, this feeling is something that cars, SUVs and MPVs cannot give; choosing a pickup model means unlocking a new lifestyle.
Regarding the product strength of SAIC Maxus, in addition to its cumulative domestic sales of nearly 38,000 vehicles from January to August, jumping to the second place in the domestic pickup truck market, the strong response from the overseas market is also the most powerful proof.
As we all know, influenced by automobile culture and aesthetic preferences, pickup truck models are already relatively mature in the Americas, Australia and other markets. If you want to open up overseas markets, the difficulty is self-evident. However, since entering the Chile market in 2017, SAIC Maxus MAXUS pickup truck has continued to rise; the market share ranking first for many consecutive months last year is the best affirmation. In addition, in the Mexican market, which is also anxious for competition in the pickup truck market, the cumulative sales of T60 exceeded 10,000 units from January to August, successfully opening the business card of "Chinese pickup trucks".
SAIC Maxus' achievements in the overseas pickup truck market are undoubtedly a microcosm of China's automobile industry's technological achievements. From the initial technical accumulation, to the continuous growth of relying on the domestic market, to the export of products to the world stage, every achievement of SAIC Maxus is not only a recognition of its product strength, but also constantly pushing it forward steadily.
It is worth mentioning that on the occasion of the "fifth anniversary", SAIC Maxus also launched the fifth anniversary edition pickup truck model, including the two-wheel drive and four-wheel drive versions, with prices of 94,800 and 104,800 yuan respectively. In terms of product strength, the vehicle is equipped with SAIC π 2.0T turbocharged diesel engine, a 1.2m³ cargo box volume, and provides 10-inch intelligent touch large screen and vehicle networking configurations. This product that closely follows user needs and has the significance of inheriting the past and opening up the future will become the best embodiment of SAIC Maxus' product strength in the past five years.
Conclusion : It is undeniable that from the perspective of market development laws, pickup truck models are difficult to become mainstream in the Chinese market, but from the perspective of growing intended users and numerous competitive products, it still has considerable growth potential. The valuable thing about SAIC Maxus is that it is not only gradually improving the domestic market and creating its own "pickup truck culture", but also taking the lead in laying out overseas markets and opening up unlimited space. In the future, the mid-to-high-end pickup truck market is destined to have a place.
