As a mid-term facelifted model launched before the new logo was launched, is it really necessary for Tianyi BEYOND to be so "scrolled"?
Not long ago, Dongfeng Citroen held a test drive event at the Tianyi BEYOND Beijing Station with the theme of "Love and Freedom, the Sea and the Sky" at the Light Luxury Camp in Longcui City in the Global Times. Coincidentally, just as the manufacturer staff introduced to people how the designer cleverly integrated the "double-shaped" logo with the front grille, Citroen released a new brand logo to the world.
So, as a mid-term facelifted model launched on the eve of the launch of a new brand logo, and is also one of the core products of Dongfeng Citroen's 30th anniversary, why can Tianyi BEYOND become a "golden partner" with the popular model Versailles C5 X in the joint venture market? I missed the brand new logo, has the "volume" reached the point?
If Dongfeng Citroen sounded the clarion call for brand rejuvenation in 2021 with the newly launched Versailles C5 X, then, as the 30th anniversary of the company's establishment in 2022, the Tianyi BEYOND released at the beginning of the year went further from the former from the naming perspective, and directly abandoned the naming format of letters and numbers before the mid-term facelift. Although the eye-catching level is not as good as the original "Versailles", it can better see Dongfeng Citroen's new exploration and attempt.
According to official introduction, Tianyi BEYOND focuses on the evolution and upgrading of four dimensions: design, technology, comfort and driving control. Due to space limitations, design and comfort have both intuitive and subjective characteristics, the author here focuses on the improvement of the two dimensions of technology and driving control.
In the technology part, the highlight of Tianyi BEYOND is the interactive experience brought by the performance of the car and the screen display effect. Tianyi BEYOND is equipped with MediaTek's 12-nanometer process MT8666 chip, with a 10-inch central control touch screen resolution of 1920x720 and a refresh rate of 60Hz. Although the chip specifications and screen size are not the largest, the higher refresh rate can also bring users the smoothest car experience of the same level as the joint venture brand. The hardware basic support of the C-CONNECT 3.0 BEYOND intelligent networking system is the C-CONNECT 3.0 BEYOND intelligent networking system. Compared with the mainstream Japanese and German joint venture models on the market, it simply has obvious advantages in intelligent interactive experience, mobile phone interconnection, and OTA, and is the leader. In terms of driving control, the 1.6T engine version of Tianyi BEYOND has already burst out the first-tier torque among the same products of the joint venture brand. The peak torque of the 1.8T version of the author's on-site test drive reached 300N·m. It is more worth mentioning that the 1.6T version of the turbine can intervene when the engine speed is only 1750. With the 8AT transmission, you can clearly feel the smoother performance when the initial acceleration is started.
Another thing that has obvious advantages compared to the current mainstream joint venture brands is that the fuel version of Tianyi BEYOND is equipped with PHC adaptive hydraulic stability technology, which can adaptively adjust the damping size of the shock absorber according to road conditions to meet the comfort needs under different road conditions.
Since the test drive activity was located in a campsite in the suburbs of Beijing, the test drive process was through narrow sharp bends in the park, non-paved village roads, and the most common urban paved roads, which fully demonstrated the above characteristics of Tianyi BEYOND suspension system, leaving a deep impression on the experiencers.
So, has Tianyi BEYOND "volume" reached the point this time?
Considering that test drive activities are often arranged in top-end models, you can find that when Tianyi BEYOND was first launched, the price range of Tianyi BEYOND covered 152,700 yuan to 231,700 yuan, it actually included a PHEV version. Among the two fuel version models, the top-end model priced at 169,700 yuan is more of the core difference in the power system. As for most other configurations, the entry-end model with a low configuration can also be flexibly selected. Let users choose a combination that is more suitable for power and various configurations according to their needs.
Simply put, Tianyi BEYOND not only has many exciting upgrades, but also brings more personalized configuration combinations to users. Combining these two dimensions, it can be said that Tianyi BEYOND has "volume" this time. On the day of the test drive event of
, Citroën officially announced a brand new brand logo. On the surface, it does seem to return to the version from more than 100 years ago. At the same time, the font of the font has become more modern. But what is more worthy of attention is that Citroën also simultaneously released a brand new corporate brand image plan and a brand new brand slogan "Nothing Moves Us Like Citroën". Combined with the concept car OLI (all-ë), which was equipped with a new car logo released on September 29, all reveal a belief that it will create a new brand journey with a century of accumulation in car manufacturing. Although
did not "catch up" with the new car logo, Tianyi BEYOND is more like Dongfeng Citroen's belief and determination to surpass himself and return to the peak of the market in its "thirty years". For Citroen, Tianyi BEYOND, the last batch of products that use the "old car logo" will inevitably become a key model that connects the past and the future in its hundreds of years of car manufacturing history.
