htmlOn September 8, the new A-class SUV under Jietu was officially launched.
If you only look at the process, this press conference actually does not have much new ideas, but if you focus on the product itself, you will find that this 3D animation movie " Journey to the West" which has been conceived and produced for 4 years. The models jointly created by The Great Sage Return are not only full of highlights, but will also bring the inversion of the A-class SUV market to a new level.
1
As the first product under the Kunlun architecture of Jietu Automobile, Jietu Dasheng 1.6TD fuel version has launched a total of six models, with a guide price of 99,900-135,900 yuan. The plug-in hybrid version of Dasheng i-DM has launched two models, "Lightning 01" and "Lightning 02", with an official guide price of 149,900-169,900 yuan.
, which is positioned as an A-class SUV model, is the strength to withstand this price? The answer is yes.
If you want to become a "Great Sage" and a "superhero", you must have a good body, and the Jetour Great Sage is just the name of the car.
Jettu Grand San was born in the Kunlun architecture of Jietu Motors. This architecture is specially designed for "travel +" travel scenarios, with comprehensive advantages such as super extension, high intelligence, and deep BAT ecological integration. It is also suitable for different wheelbase models such as SUV, CROSS, and MPV, supporting fuel, pure electric, Hybrid and fuel cell and other power combinations and driving forms.
If Jetour's models were still in the 1.0 era three years ago, then this time, Jetour Great Sage, which was given the latest technology and the strongest combat effectiveness by the Kunlun architecture platform, opened the product prelude to the Jetour 2.0 era. It is a highly intelligent + dual-power combination (fuel + plug-in hybrid).
First talk about intelligence. In terms of hardware, with the support of the third-generation Qualcomm Snapdragon 8-core chip, Jetto Dasheng's intelligent assisted driving exceeds the L2 standard in GB/T40429-2021 of " Automotive Driving Automation Grading ". With high-precision radar and smart cameras, after its active driving assistance function is activated, the vehicle itself can look far and near, monitor surrounding objects in real time, and avoid potential driving risks. In terms of
software, Huawei HiCar smart interconnection system makes the operation smoothness of the 15.6-inch floating intelligent large screen very well matches the interface design and smart cockpit. In addition, Jietu Dasheng also supports the entire domain evolution and upgrading of the entire vehicle OTA; it is equipped with more than 20 commonly used apps and small scene applications in the Tencent ecosystem; it uses Beidou and GPS dual-mode positioning of in-vehicle navigation, which can enable Gaode Three mainstream maps, Tencent, , Baidu , seamlessly switch, and you can plan the best route with just AI voice.
While keeping closer to the name "Great Sage" in terms of intelligence, Jietu Great Sage does not disappoint the name of the Great Sage in terms of "foot strength". As the first model of Kunlun intelligent hybrid platform, the 1.5T-DHT power system equipped with a 1.5T-DHT power system with 240kW comprehensive power and 545N·m of torque, with an acceleration of 100 kilometers in 7 seconds, and its power output exceeds many mainstream 2.0 T model. With TSD dual-axis drive technology, this powertrain can be smoothly shifted to avoid power interruption and power loss, and its smoothness is comparable to that of pure electric models. The outstanding performance of the
hybrid system has enabled the cruising range of Jetto Dasheng i-DM to reach 1000+km, with a comprehensive fuel saving rate of more than 50%. After traveling to Nyalam, Shanghai to Tibet, the entire journey spans east-west, the entire journey is 5476km. , just fill up the oil 5 times.
2
"Models equipped with Kunlun intelligent hybrid technology will be equipped with an automatic start intelligent kinetic energy recovery system, supporting 3000-6000W high-power external discharge."
When you hear this professional term, many people may be confused. But if you are a fan of self-driving tours and outdoor camping, then this system that includes "three moves and two abilities" will definitely make you fall in love with the Great Sage of Jetour.Because with this system, Jetour Great Sage is like a giant mobile power bank, which can greatly enhance your sense of happiness when traveling outdoors, such as turning on the air conditioner, stool outdoor movies, using an electric charcoal oven... there will be no more worries.
When it comes to traveling, we have to mention the caring functions that Jietu Great Sage has as much as the Great Sage. Such as the 5A-level health cockpit, four core experience modes, such as "guardian mode", "comfort mode", "fighting mode", and "K song mode".
Among them, in "fighting mode", Jetour Dasheng can simulate the roar of exhaust sounds and become a game hall; in "comfort mode", the Internet celebrity throne in the passenger seat supports one-click lying flat with music and fragrance The atmosphere is enjoying quiet time; in the "guardian mode", you can grasp the vehicle status and driver status in real time, and also have a child monitoring system. Various scenarios can meet diversified travel needs to the greatest extent.
It is worth mentioning that Jettu Grand Sage’s careful consideration of traveling is more than the above functions. Open the car and you will find an umbrella storage slot on the car door; after removing the trunk cover, the table legs can be raised to turn into a table; there is a custom-made pot from Jietu in the depression under the cover; there is also a pot that can be placed in the pot First aid kit; the storage compartment under the cover can hold hiking shoes and badminton bags...
At the same time, in terms of ecology, Jietu also uses Ctrip , Pathfinder , Fantasy, Huazhu Group , etc. Corporate cooperation provides users with convenience and exclusive discounts on the itinerary during travel. It is understood that Jetour has reached cooperation with more than 70 ecological partners, covering more than 100 cities across the country, and bringing more than 80 exclusive ecological rights to users.
It can be said that with the continuous upgrading of the product "Travel +", from the earliest X70 to the current Dasheng, the combination of Jietu and "Travel +" is becoming more and more in-depth, and has expanded from product details to marketing ecological experience services.
3
Listen to the full press conference. The author realized that Jietu not only wanted to build the Dasheng car into a "superhero" for young users, but also to integrate it into the lives of young users and become their mobile, comfortable, A safe and smart home.
So, how can you become a "superhero" and how can you become a "mobile, comfortable, safe and smart home"?
The author believes that the answer is to have both a heroic appearance and a gentle and considerate inner self. And the Great Sage of Jietu just fits this point.
As a new attempt in the field of youth after the upgrade of Jietu brand strategy, Dasheng continues the national trend and is more inclined to the aesthetic trend of young people. In terms of the appearance design of
, Jetour Dasheng incorporates the mecha style, and the overall cool appearance of the car body is revealed, seamlessly fitting the aesthetic trend of the young people. The dive front gives the Jettu Grand Sage a natural dynamic temperament, and the sharp figure bursts out. The boundless grille and split headlights are paired with a spherical headlight group, which is the best place to look down on the world. The 20-inch cutting sports wheel hub, mecha spoiler and war halberd digital taillights further enhance the combat atmosphere of the whole vehicle, full of sportiness.
The side of the body, the bulging shoulder lines in the front and rear, and the design with a layered tail can satisfy users' preferences for sporty and mecha style. Especially the R1.5-level sharp edge technology used on the side (sharp edge technology is a traditional process technology for forging ridge lines in the appearance of automobiles. The lower the R value means the stronger the forged ridge lines and the more three-dimensional the shape. For the technology The higher the requirements, the more the whole vehicle looks like a traditional coupe. In terms of size, the length, width and height of the car are 4590/1900/1685mm respectively, and the wheelbase is 2720mm.
Compared with the heroic appearance design, the interior of the Jetour Great Sage also adopts a new design style, using a large number of straight lines and double color-blocking tones to create a simple-style interior. In addition, the physical buttons of the physical body in the car have also been replaced by a 15.6-inch central control screen, an 8-inch sports instrument, a dual-spoke multi-function steering wheel and a HUD head-up display system.
What evolves in synchronously with the design style also has health and comfort. Specifically, Jettu Dasheng not only has electronic gear shifting and Sony stereo, but also has high comfort functions such as heating, ventilation, and massage, but also has seats, center console, and soundproof cotton. Most parts such as use environmentally friendly materials, and a small environmental monitoring screen is designed on the door panel, which can observe the concentration of PM2.5 and the temperature inside and outside the car in real time, so as to achieve the ultimate health in the car.
This is the worst era, and it is also the best era. Just like a coin always has both positive and negative sides, although the automobile industry in the midst of change is serious, it also opens up more room for imagination for the market.
And how to successfully become popular in this opportunity and competition, 300 million young consumers are the key. It is worth noting that Jetu has realized this. Focusing on the Great Sage of Jetour, the reason why it can be popular before it is launched is not only the public solicitation of naming on the entire network and the joint brand with the popular anime "Journey to the West: The Great Sage", but more It is thanks to its integration of advantages such as high appearance, intelligence, and super power into its own product strength, injecting new connotations into younger age.
