mentioned Cheetah Black King Kong and Mitsubishi Pajero. I believe that many people will revitalize it and evoke the memories that have been lingering in those years. Cheetah Motors was a shining star in Hunan Automobile Industry and even nationwide, creating a lot of classic off -road models that are popular in China.
, but now he has not escaped the brutal competition of market economy . In April 2021, Cheetah car applied for bankruptcy review at the Changsha Intermediate People's Court. Four months later, Cheetah cars were ruled to be bankrupt.
changed the star to change, sighing Zhumen, how many prosperity disappeared. There are many car companies that are sympathetic to cheetah3
with cheetahs.
today, what I want to tell is the story of Cheetah and Li Jianxin's dream of breaking Changfeng.
7319 Factory
In 1950, the Guangzhou Military Region 7319 Military Repair Plant was established to serve the army directly, specializing in the maintenance business such as military weapons and automobiles. In 1965,
, dozens of employees of the 7319 factory dragged their homes, pulled 27 humble machines, moved north to the Xiangjiang River in Yongzhou, Hunan. They opened the mountains in Yongzhou , self -reliant, and repaired cars and guns under the difficult conditions of lack of clothes and food, and contributed all their power to the motherland. After the reform and opening up of
, many domestic military enterprises have transformed, expanding from simply production of military products to military -civilian communities, or simply producing civil products. Before
, everyone eats emperor food. They do not worry about production, funds and income, do it if they live, and grow vegetables to raise pigs without living. Now that I have to make a living, almost everyone is at a loss, and I can't do it. The
7319 factory is located in Yongzhou, where the remote areas, and the economy is originally behind the economy. How can I transform and? No one dares to provoke this burden.
In 1984, 31 -year -old Li Jianxin was elected by the entire factory employee as the 7319 factory director.
Li Jian is rich and strong in New Year, and more importantly, with ideas and motivation. Shortly after taking office, he led the technicians to fight hard for 3 months, developed a series of products such as "Changfeng" brands, and formed a product structure with automotive products and rubber products as the pillar. At that time, the output value was 11 million yuan, and the profit was more than 1.8 million yuan.
In 1987, the 7319 factory successfully developed the "Cheetah" CJY6420A light off -road vehicle, which has its own leading brand.
In 1988, the "Cheetah" off -road vehicle was put into mass production, and the product supply was in short supply. This car was also exported to South America, North Africa and other countries, achieving a breakthrough in the export of Jeep in my country.
However, just two or three years later, due to the impact of foreign car brands, the old " Cheetah " gradually lost the market and became "low -end cars".
Li Jianxin deeply realized that automotive products must be continuously updated, and they will retreat. He tried the situation and decided to introduce advanced foreign technology. In 1993, Li Jianxin negotiated with South Korea's Shuanglong Automobile Company to purchase the equipment drawings of Shuanglong . After
brought the drawings back to the factory, the technicians were dumbfounded, all Korean, and no one in the factory understood Korean. Li Jianxin led the entire factory employees to carry forward the spirit of hard work. He found a "Chinese and Korean Dictionary". On the night, he successively translated and elusive Korean drawings. It took 52 days to complete the processing and manufacturing of the welding production line and put it into use. After
, South Korea ’s experts from Shuanglong went to the 7319 factory to investigate. They marvel:" This set of equipment is the fastest manufacturing in South Korea for more than 3 months! "The equipment of the
factory has been upgraded, and the products must keep pace with the times. In 1994, Li Jianxin went to the United States, France, Japan, South Korea and other countries to visit and study. In the end, "love" Mitsubishi Motor Company became China's first company with Japan's Mitsubishi.
Mitsubisho "Pajero"
on December 25, 1995, Li Jianxin and Mitsubishi in Japan signed the "Technical Transfer and Production License Contract" in Changsha to introduce Mitsubishi "Pajero" models. In 1996,
was restructured to Changfeng Group , and jointly established Hunan Changfeng Automobile Manufacturing Co., Ltd. with 9 corporate legal persons such as Mitsubishi Motor Company.Through this joint-stock transformation of , Changfeng Group absorbed an investment of 212 million yuan and was able to further improve its equipment level.
In the next two years, Li Jianxin made drastic changes to the original automobile production line and fully introduced the four major processes of stamping, welding, painting and final assembly produced by Japan's Mitsubishi Motors, forming an annual output of 30,000 light off-road vehicles. production capacity.
With the improvement of vehicle manufacturing level, coupled with the digestion and absorption of Mitsubishi technology, Changfeng Cheetah Motors began to rejuvenate and once again won unanimous praise from the market.
In July 1998, Cheetah Motors climbed over the Tibetan Plateau, setting a world record for a wheeled vehicle reaching an altitude of 6,000 meters. In October 1999, Cheetah Motors made its debut in Tiananmen Square as my country's third-generation tractor-trailer; In December 1999, the People's Liberation Army took the lead in driving into Macau in a Cheetah car.
Climb mountains and waters to unleash your off-road passion. In 2002, Changfeng Group launched the Cheetah Black King Kong based on the Pajero V33. The price was around 350,000 yuan, which was nearly 100,000 yuan cheaper than the original imported Mitsubishi Pajero V6 3000 (98 models). However, Black King Kong has higher functional configuration and is more value for money.
Changfeng Cheetah Black King Kong, Hunan Automobile welcomes the dawn. At that time, some industry insiders said, "Black King Kong is definitely a rare and pure off-road vehicle." At that time, Cheetah Motors occupied 43% of the domestic light off-road vehicle market share, ascending to the throne of China's "King of Off-Road Vehicles" in one fell swoop.
By 2003, Li Jianxin led the employees to reform and innovate, boldly introduced products, and created a development path of "four legs of improvement and innovation, commissioned design, joint development, and independent development in parallel". Changfeng Group's annual output value jumped from 7.8 million yuan in 1984 to more than 5 billion yuan in 2003, an increase of 641 times, and has achieved good results of profitability for 19 consecutive years.
When Changfeng Group first settled in Yongzhou, it was just a forgotten small military industry. Now, Li Jianxin has turned it into a "Changfeng Industrial City". In its heyday, Changfeng Group's industrial output value accounted for more than 50% of the entire city of Yongzhou. It can be imagined how prosperous Changfeng Group was back then.
GAC Changfeng
In September 2001, Changfeng Group was transferred to Hunan Province for management.
In June 2004, "Changfeng Automobile" was listed on Shanghai Stock Exchange A shares, stock code 600991. In the same year, Li Jianxin moved the company's headquarters from Yongzhou to Changsha, and Changsha became the most important product production base of Changfeng Group in the new era.
Looking at the history of automobile development in the world, it is difficult for a single small car type company to survive independently. As one of China's largest SUV companies, the lack of mainstream sedan products is a pain point for Changfeng Group.
In 2006, Hunan Province clearly proposed that cars should be used as a breakthrough to make the automobile industry bigger and stronger. Changfeng Cheetah As the most famous local automobile brand, it is natural for it to shoulder the important task of revitalizing Hunan's automobile industry.
In January 2009, the state issued the "Automobile Industry Adjustment and Revitalization Plan", one of which is to promote the restructuring of the automobile industry. In May, Changfeng Group signed a share transfer agreement with Guangzhou Automobile Group . Guangzhou Automobile Group took control of "Changfeng Automobile" under Changfeng Group and changed it to "GAC Changfeng". At the same time, GAC Group made a commitment: strive to invest 10 billion yuan in Hunan within five years to create a production capacity of 500,000 vehicles...
In this case of industrial restructuring, Changfeng Group, GAC Group, and Hunan Province each have their own ideas and take what they have. need. From now on, who is the biggest winner?
In July 2009, GAC Group fulfilled its promise and settled the GAC Fiat passenger car project in Changsha. Since then, Changsha has successfully transformed its industry from commercial vehicle bases such as Beiqi Foton and Jiangnan Motors to passenger car bases such as SAIC Volkswagen, BYD, GAC FCA, Zotye and Skyline. expansion.
While Hunan's automobile industry has reached a new level, Changfeng Group has not only failed to enter the sedan business, but has also withdrawn from the vehicle manufacturing business. Changfeng Group's industrial focus has changed from complete vehicles and auto parts in the past to pure auto parts manufacturing. This seems to be the fate that most reorganized automobile companies are unable to change.
The end of 2011 to the beginning of 2012 must have been the most "sad" period in life for Li Jianxin.
In March 2012, "GAC Changfeng" completely withdrew from the stock market. In October, GAC Group and Mitsubishi Motors abandoned Changfeng Group and formed a joint venture "GAC Mitsubishi" and settled in Changsha, Hunan. Sacrifice a cheetah in exchange for a lush forest. With the two Sino-foreign joint venture vehicle companies of Guangzhou Automobile Co., Ltd. settling in Changsha, dozens of auto parts companies have also followed, and Hunan's automobile industry has turned a new page.
Previously, Li Jianxin had an in-depth discussion with relevant Hunan leaders on the case of SAIC-GM-Wuling , and expressed his intention to follow the same successful path as SAIC-GM-Wuling. But can success really be replicated? Many people have raised questions about this.
Li Jianxin was obviously unwilling to see the "cheetah" he raised by himself reduced to an unknown "vegetable". In the same year, Changfeng Group repurchased all the vehicle assets of the original "GAC Changfeng" Yongzhou base and the ownership of the "Cheetah" brand trademark from Guangzhou Automobile Group.
faded into dust
In December 2012, Li Jianxin announced that he would reorganize Cheetah's own brand, "It will take 3 to 5 years to create a new Changfeng worth tens of billions!"
Flowers will bloom again, but no one will be young anymore. But Li Jianxin believes that "Cheetah Motors will never let you down" and Changfeng Cheetah will have another "younger generation".
In 2012 and 2013, Cheetah Motors' operating income increased by 106.8% and 46.35% respectively over the previous year; in 2013, it made a profit of 32.25 million yuan, turning a loss into a profit. From 2015 to 2017, Cheetah Motors' annual sales were 40,000, 93,200, and 125,000 vehicles respectively, once again becoming the "Ten Billion Changfeng".
In the past three years, Cheetah Motors' performance has increased year by year. Li Jianxin led Changfeng Group back to life, which made everyone particularly admired. Then, Changfeng Group continued its efforts to build "four factories and two institutes", hoping to achieve the annual production and sales of 400,000 vehicles, sales revenue of 40 billion yuan, and net profit of 2 billion yuan by 2020.
Li Jianxin worked tirelessly and dedicated everything to Changfeng. "As long as I have books to read, peppers to eat, and a few glasses of Great Wall Dry White, I can build a good car." But sometimes, no matter how hard a person works, he ends up hiding. But it's fate.
I don’t hate the hardships of traveling to the end of the world, I just hate the west wind, blowing dreams into the present and the past. In 2018, Changfeng Cheetah's sales dropped sharply to 77,600 vehicles, and in 2019, it was only 32,500 vehicles.
In July 2019, Li Jianxin, an automotive veteran who had been in charge of Changfeng Cheetah for more than 30 years, stepped down from his heavy responsibility, leaving Changfeng in a mess.
In fact, as early as May 2019, Cheetah Motors had problems with its capital chain. It had no money to purchase National VI engines, causing production and operations to be at a semi-standstill. In 2020, Cheetah Motors' annual sales reached only about 1,000 vehicles, and it was on the verge of bankruptcy.
Some people say that whether Chinese automobile companies can survive does not depend on who you are, but who is standing behind you. Life is difficult for Changfeng Cheetah, and life is equally difficult for other Hunan automakers. GAC Fiat and GAC Mitsubishi are also in deep trough, and Tianji Automobile on the new energy track is half dead and dying.
In July 2022, six companies in the Cheetah Motors and Changfeng departments merged and reorganized. Hengyang Hongdian New Energy became its reorganization investor and will invest 800 million yuan to pay off debts. Hengyang Hongdian New Energy Technology Co., Ltd. holds 96 shares %, WM Motor holds 4% of the shares.
In the next step, Hongdian New Energy will rely on the technical support of WM Motor to focus on the pure electric passenger car market worth 150,000-250,000 yuan. We will wait and see what the fate of Hongdian New Energy will be.
However, Cheetah Motors definitely no longer exists, and another independent brand has fallen.
. . .
