Wenjie M7, which inherits the business attributes of the Mate series, can sales reach a higher level?
This afternoon, Huawei summer new product launch conference, after introducing a variety of digital consumer products, the real protagonist of this conference - AITO brand's second model, the Wenjie M7, finally made its final appearance..
The car was introduced on stage by Yu Chengdong, CEO of Huawei Smart Car Solutions BU, and then two real cars also drove into the conference site.
Different from the nervousness when the Wenjie M5 was released, this time Yu Chengdong had a hint of expectation on his face - In the first half of this year, the AITO brand delivered a pretty good report card, which gave Yu Chengdong enough confidence.
Wenjie M7, benchmarking the million-dollar luxury car
Before introducing the new car, Yu Chengdong reiterated as always that "Huawei does not build cars", and then introduced the achievements of Wenjie M5, as well as the latest situation of Xiaokang Group's foundry.
As a new brand that Huawei has high hopes for, the AITO brand’s first model, the Wenjie M5, delivered more than 7,000 units in June this year, and a total of about 230,000 units were delivered in the past four months. Although there is still a long way to go before the target set at the time, it is indeed far more successful than the Cyrus brand in terms of growth rate.
Subsequently, Yu Chengdong introduced the Wenjie M7 from the appearance, interior, and audio series.
From the official definition, the Wenjie M7 is classified as a "luxury smart large electric SUV". In the previous warm-up, the public naturally compared this new car with the just-released Ideal L9. Just yesterday, the news of "Yu Chengdong visited the Ideal L9" made the two models closely linked. Together.
appearance design, Wenjie M7 continues the "extreme, simple, pure" design concept of the previous generation product. In fact, it only makes some improvements in the layering of details.
In terms of internal configuration: As a large SUV, Wenjie M7 adopts a "2+2+2" design with three rows of seats. In order to make full use of the space, Wenjie M7 greatly compressed the length of L113 to 422mm, so the interior space conversion rate reached 92.4%.
Here, Wenjie M7 is compared with BBA's large SUV, but the ideal L9 that people are looking forward to does not appear in the comparison list.
In-car speakers are also one of the highlights of Wenjie M7: : The entire car is equipped with 19-unit audio (15 body + 4 headrests). At the same time, the ENC active noise reduction function is added to the cabin, and combined with "electric drive quiet technology", it can effectively reduce road noise and range extender noise. It is worth mentioning that the car door adopts electric suction door design, which also achieves a silent effect.
Subsequently, Yu Chengdong announced six colors of Wenjie M7.
Seeing this, people who eat melons can't help but say: "That's it"?
The long-awaited comparison with the ideal L9 has not arrived. At the same time, these interior configurations seem to be a bit "flashy". So what is so great about the M7?
The black technology of Wenjie M7
Subsequently, Yu Chengdong announced the first "black technology" of Wenjie M7 - the innovative "zero gravity seat".
According to Yu Chengdong, although the "zero-gravity seat" design has been around for a long time, it has not been widely adopted in the same type of vehicles. It is reported that the seat design adopts 3-axis dynamic adjustment and controls through 6 motors, so that the seat can be adjusted to the most comfortable position and achieve a "zero gravity" effect.
Simply put, this seat is similar to the design of a "folding bed" , coupled with the large internal space of the Wenjie M7, thus giving passengers the most comfortable position.
Next, Yu Chengdong announced another “black technology”: the new Hongmeng OS smart cockpit. The new Hongmeng system supports the "car-machine multi-task center" and also pioneered the "super desktop". mobile applications can be used on the car-machine screen.
When introducing this part, Yu Chengdong spent a considerable length of time, focusing on the unique functions of Hongmeng system in human-computer interaction. . It can be seen from this that mobile phone manufacturers do have more experience and creativity in car-machine systems than traditional car companies, and they have greater advantages.
Regarding the performance of the Wenjie M7, as a range-extended model, the car is equipped with Huawei's self-developed DriveONE pure electric drive range-extended platform; it is equipped with a 1.5T four-cylinder range extender and permanent magnet synchronous electric drive oil cooling technology ; The four-wheel drive version accelerates from 100 kilometers to 100 kilometers in 4.8 seconds, while the rear-wheel drive version can achieve CLTC driving range of 1220km with full fuel and full battery, and the CLTC fuel consumption per 100 kilometers is as low as 5.8L; in addition, the entire vehicle is equipped with snow mode, wet slippery mode, etc. 6 driving modes including mode.
To sum it up simply: it can run like a fuel vehicle while having the fuel-saving advantages of a pure electric vehicle.
What’s interesting is that in the comparison of fuel consumption, it is the first time that the ideal L9 appears. At other times, with the exception of Model Y, Yu Chengdong compared the products of rival manufacturers, and the others were basically million-level products from traditional car companies such as , Mercedes-Benz, , BMW, and Audi.
Finally, Zhang Xinghai, the founder of Xiaokang Group, came on stage to have a "business exchange" with Yu Chengdong, and announced the price of Wenjie M7: The basic model is 319,800 yuan, and the highest configuration is 379,800 yuan.
is indeed cheaper than the ideal L9, and at the same time it has a price mismatch with the Wenjie M5.
Indeed, the price of 300,000 yuan has obvious advantages over the million-level luxury cars of BBAs (dog head).
Where is the God of Asking World M7?
As mentioned at the beginning, the surge in delivery volume of Asking World M5 gave Yu Chengdong enough courage.
Although there is still a certain distance between it and the first-line car manufacturing echelon, at least it does not have to repeat the sales tragedy of "Sales".
Judging from Yu Chengdong's "Huawei elements" throughout the article, even if he repeats "not building a car" over and over again, the AITO brand does carry all the hopes of "Huawei brand cars" , so we can also learn from this model See Huawei's advantages in the automotive business.
The first thing worth mentioning is the new Hongmeng OS smart cockpit: with the help of the excellent software ecosystem, the Hongmeng system has achieved the leading position in domestic systems in the interconnection of everything, and this has also continued to the car system. Judging from the introduction, the "super desktop" of the Wenjie M7 car system almost completely transfers the use effects of mobile phones to the car.
If it can achieve the effect in PPT in actual use, it will indeed achieve the effect of "top machine". From this point of view, in the in-car system of smart cars, Huawei, which is a mobile phone manufacturer, is far better than traditional car companies.
In terms of in-car audio systems, three-electric systems and other aspects, Huawei has accumulated a lot of achievements through many years of experience in "making cars for cars", so these areas are not much behind its competitors.
does not have the same disadvantages as M7.
Just as the statement "The Wenjie M5 is comparable to a million-dollar luxury car" is actually Yu Chengdong's marketing method, judging from the entire press conference, some functions of the Wenjie M7 still have exaggerated marketing effects, and the specific use effects must be verified by actual cars. After delivery, whether it can be approved by the car owner.
In addition, on the Wenjie M5, the assisted driving hardware that has been criticized before is still continued on the Wenjie M7: 3 millimeter wave radar , 4 APA cameras, and 12 long-range ultrasonic radar configurations It lags far behind similar models. Yu Chengdong also said that Wenjie M7 currently only has L2+ level assisted driving capabilities.
Therefore, in terms of autonomous driving capabilities, it is undoubtedly the obvious shortcoming of the Wenjie M7.
Conclusion
If Huawei’s brand halo is thrown away, Wenjie M7 should have no chance of winning in competition with Ideal.
But it is the blessing of "Huawei's car-making capabilities" that gives this model a fighting chance among large SUV models.
It is worth mentioning that this time the M7 focuses on business attributes, and it is precisely the business-focused Mate series that has enabled Huawei mobile phones to establish a high-end route.
This is like reincarnation, so can Wenjie M7 fulfill Yu Chengdong’s expectations?
