On July 1, 2022, FAW-Volkswagen announced the group’s sales data for the first half of the year. From January to June, FAW-Volkswagen’s cumulative terminal sales were 886,147 new cars (including Audi imported cars), of which the Volkswagen brand sold 492,438 units, the Audi brand sold 316,984 units (including imported cars), and the Jetta brand sold 76,725 units. In June, with the help of the purchase tax policy and local government car purchase subsidies, FAW-Volkswagen's monthly terminal sales of new cars in June reached 214,255 units (including Audi imported cars), which is an excellent sales increase of 45.5% year-on-year and 39.8% month-on-month. score.
60 days of hard work to produce more than 360,000 units
In the first half of this year, epidemics occurred in Changchun, Shanghai, Beijing and other places, which had varying degrees of impact on FAW-Volkswagen's production, suppliers, logistics, dealers and other related fields. Affected by the epidemic, the shortage of raw materials and chips has restricted the development of car companies. Even if some models have been produced, normal delivery of cars cannot be achieved due to the shortage of chips. This is both a problem for car companies and consumers who buy cars. It's a loss.
html In May, the epidemic was effectively controlled. Major companies began to resume work and production. The chip shortage problem was also effectively alleviated. The Changchun base, which was most severely affected by the epidemic, strictly controlled every stoppage and completed a cumulative production of more than 170,000 vehicles. , the highest daily production of and exceeded 3,600 units, and production indicators broke historical records 21 times in a row. After 60 days of hard work and the efforts of all employees, FAW-Volkswagen produced 362,622 vehicles in May and June, laying a strong foundation for the later resumption of work and production.
The new Bora and Sagitar seize the market
In response to market demand, FAW-Volkswagen has fully launched the digital and intelligent transformation of its models. The new Sagitar and the new Bora are now fully launched. Even the low-end models are equipped with richer active safety configurations, which greatly improves the intelligent technology assembly level of the entire series of models, especially the mid-range and low-end models and the main sales models. far ahead in configuration. Many mid-term facelift models such as Tanyue have also leaked out of the Ministry of Industry and Information Technology's declaration information, which also shows FAW-Volkswagen's determination to overcome the epidemic and seize the market.
FAW-Volkswagen Magotan is firmly grasping the B-class car market and has made a good layout for the 200,000 joint venture B-class car market. It not only retains FAW-Volkswagen’s potential car buyers, but also continues to dig deep into the market. In Volkswagen CC After successfully seizing the coupe market and competing for young car buyers, it continued to launch hunting models and introduced imported Arteon models to expand the market. A richer range of models and a more comprehensive product line can better meet the car buying groups and car buying needs of different age groups, and better open up the market and win sales.
Deepened "fuel + electric" product layout
While FAW-Volkswagen is closely grasping market sales, it has not forgotten the transformation of the global electrification trend. The Audi Q4 e-tron relies on the "true pure electric, true luxury, true endurance" Product strength, pioneering a new trend of electrification of luxury models, and bringing users a new experience of pure electric luxury travel. FAW-Audi As a high-end brand of FAW-Volkswagen, facing high-end car users, it will continue to adhere to the original intention of the brand, adhere to user-driven, deepen the "fuel + electric" product layout, and continue to promote the innovative development of the Audi brand and the luxury car market. Bringing higher sales and considerable returns to FAW-Volkswagen.
After three years of accumulation, the Jetta brand is starting 2022 with a new attitude, adhering to FAW-Volkswagen’s years of accumulated car-making experience and the excellent reputation created by Jetta that year. In January, Jetta brand sales exceeded the 20,000 mark, achieving a good start in the first month and setting a new monthly record. The market share continued to rise, ranking among the top four. As a brand new independent brand of FAW-Volkswagen, Jetta's strong German quality and more affordable prices help FAW-Volkswagen enter the family car market of about 100,000 yuan. New models are being launched one after another to meet the needs of diversified customers with younger designs. , quickly achieved market recognition and brought fresh vitality to FAW-Volkswagen.
Automobile online review: FAW-Volkswagen, as a leading company in China's passenger car industry, focuses on the "user-centered" concept to bring a more comfortable car experience to more families, whether it is FAW Jetta, FAW-Volkswagen It is still or FAW Audi . After years of development, it has better penetrated into the hearts of domestic car buyers. FAW-Volkswagen will also stand out among German models and take the lead in the country by virtue of its ultra-high car manufacturing standards and retaining more German systems. joint venture car is at the forefront of the team and plays a leading role.
