Today, with the continuous improvement of living standards, people's demand for vehicles is getting higher and higher, and it is becoming more and more diversified. In particular, the new era elite groups such as those born in the 1980s and 1990s have become the main body of automobile consumption. For them, on the one hand, they are in a period of steady growth in their careers, and they cannot do without a comfortable and decent car when going out to meet or receive guests; on the other hand, they have already started a family, with seniors and juniors, so they need a car with a large space. Come and meet the travel needs of the whole family, and accompany the elderly and children to enjoy family happiness.
Therefore, when they choose a vehicle, they will start from the commanding heights of work and life, and combine the "price-price ratio" brought about by their deep understanding of the brand, feelings and product experience. Suitable cars make mid- to high-end MPVs their choice. This demand has also been verified in the terminal market. According to relevant data, sales of mid-to-high-end MPVs have increased from 170,000 units in 2016 to 310,000 units in 2020.
Although the sales of mid-to-high-end MPVs are increasing year by year, for most consumers, there are not many choices in the current market, and the positioning of models is clearly defined, such as Buick GL8, Volkswagen Viran, etc., which have a strong business atmosphere. The Honda Odyssey, Alison , etc. are mainly for home use. There is still a certain gap between this and the needs of consumers for one car with multiple uses and IKEA and IKEA. Now, the arrival of FAW Toyota Grevia may become a new choice for the elite in the new era.
html On May 25, FAW Toyota GRANVIA was unveiled through the cloud and released its Chinese name "GRANVIA". FAW Toyota takes the name of "Grevia" to convey the beautiful meaning of "elegant, classic and unique". With the word "Ge" as the finishing touch, it not only symbolizes a broad and ambitious life pattern, but also represents a unique, tasteful and stylish life style. It can be seen that FAW Toyota hopes that Grevia can become a good partner for people's career advancement in business and bring a tasteful and high-quality life to their families, thereby setting a new benchmark of "equal emphasis on family and business" in the future MPV market.
Deep heritage, FAW Toyota Grevia’s “high-end pedigree” and pure
It is said that Toyota ’s MPVs are “everything” luxurious, but who is FAW Toyota Grevia? Where does its "luxury" come from?
Before answering this question, let’s first talk about the development history of Toyota MPV. I believe many people still remember that 16 years ago, the names " bullet " and " king " spread throughout the country, and this model was the MPV PREVIA introduced by FAW Toyota. Although the real "big name" at that time was not as well-known as the "Bullet" name, PREVIA relied on its forward-looking design, excellent quality, rich configuration and large space experience to lay the high-end image of Toyota MPV foundation. PREVIA was launched to the market by Toyota in 1990. It is also known as the "originator" of Toyota MPV.
After that, Toyota launched the MPV model GRANVIA in Europe and the Asia-Pacific region in 1995, and it was also the predecessor of ALPHARD in 2002.
In addition to the above-mentioned MPV models, Toyota also launched an MPV with a similar design language to PREVIE in 1997. Once launched, it defeated many North American models and became an MPV with its high cost performance, reliability and other advantages. Model sales champion. Today, after four generations, it has become the best-selling MPV in North America with its excellent safety, comfortable driving experience and class-leading space. So far, it has become the car of choice for 2.95 million North American families, and has become a super "dad car" in the eyes of users.
It can be said that over the past 30 years, Toyota has condensed the pure "MPV family" gene, and FAW Toyota Grevia not only inherited this high-end gene, but also carried the glory accumulation of the prototype car's 25 years and four generations of models. , bringing users an excellent experience with flagship quality.
Dynamic and fashionable, spacious and comfortable, Grevia creates a new pattern of "equal emphasis on home and business"
Of course, in addition to the profound brand heritage, the advantages of FAW Toyota Grevia's products cannot be ignored.Built on the TNGA-K platform, Grevia combines many advantages such as dynamic and dynamic appearance, wide and comfortable space, excellent driving quality, comprehensive safety protection and other advantages. Whether for home or commercial use, it can bring users an unprecedented comfortable experience.
First of all, FAW Toyota Grevia adheres to a new research and development concept and presents an SUV style in styling, saying goodbye to the sameness of MPVs. Compared with those models with "greasy" styling, the Grevia is more in line with the pursuit of quality and happy. The aesthetic demands of the new generation of people who enjoy life.
The front face of Grevia uses a large area of honeycomb texture grille with blackened decoration. There are also large air guide grooves on both sides of the front bumper, which further enhances the vehicle's sporty attributes and makes it more recognizable.
The streamlined side profile makes the Grivia, a large-size MPV, not look so bulky. In particular, the waistline that rises all the way from the bottom of the front door makes the side of the car more powerful and less plain. The tense tail lines and the blackened swirling taillights make the whole vehicle full of vitality. Gives people a refreshing visual experience.
It can be said that when used for commercial use, the domineering and dynamic appearance of Grevia is enough to give people a strong aura; when used for home use, the streamlined shape gives people vitality and highlights the driver's taste.
In addition to its stunning appearance, FAW Toyota GRANVIA also has a spacious interior space. The interior design tends to be car-like and is more practical. For example, there are many control switches on the left side of the driver's seat to bring more convenience. In addition, the car uses a full LCD instrument panel and is equipped with a three-spoke multi-function steering wheel. The 12.3-inch central multimedia touch screen adopts a suspended design to bring a technological experience that is in line with the times.
Of course, as a mid-to-high-end MPV model, the second-row seats of Grevia are extremely comfortable. Not only do they have a long front and rear sliding distance, but the backrests can also be adjusted at multiple angles, allowing users to customize the space according to their needs; and they are more flexible. The changed seven-seat layout allows you to adjust the seat form as you wish (the second and third rows of seats can be folded down). At the same time, Grevia has created a quiet atmosphere in the car through the optimization of sound insulation material , making it a mobile living room for receiving VIPs and a mobile home for the whole family.
In terms of power, all Grevia series are equipped with Toyota's fourth-generation THS-II hybrid system, which brings class-leading fuel consumption and power performance. Coupled with the TNGA high-rigidity body and exclusive comfort chassis adjustment, it brings a comfortable driving experience and makes every trip seem relaxed and comfortable.
In addition, all FAW Toyota GRANVIA series come standard with Toyota Toyota Safety Sense and 9 SRS airbags, creating a safe fortress for the family. At the same time, Grevia will also launch a welfare version model with convenient and considerate lift seats in the second row, bringing more convenience to the elderly at home. FAW Toyota GRANVIA follows high-quality manufacturing standards that not only meet user needs but also exceed user expectations.
Summary:
FAW Toyota GRANVIA has been deeply involved in the MPV field for many years relying on the Toyota brand. It has rich experience in high-quality manufacturing capabilities, advanced technology and control of high-end user needs. Although the Grevia entered the market later than many competing models, it is believed that it can quickly break through by virtue of its multi-functional and multi-faceted value and the good reputation its brand has established among consumers. And set a new benchmark of "paying equal attention to family and business" in mid-to-high-end MPV.
