The war between domestically produced cars and joint venture cars has been going on for decades. The battle has started since the joint venture brands entered the country. However, the independent brands in the early years lacked core technology and could only start from the price and space of the car. Higher practicality and cost-effectiveness attract the attention of consumers, but domestic consumers have a very obvious preference for joint venture brands. Even cheap car prices cannot make domestic car brands have good sales. If you want to fight the enemy, you must become stronger. That's the last word.
After years of unremitting efforts, today’s domestic brands have emerged. Although they started late, the development speed of independent brands is still very impressive. They are not only outstanding in appearance design, but also have extremely obvious growth in configuration and technology, especially in new energy. After automobiles have gained momentum, they have found a way to survive. Today, we will leave aside new energy sources and talk about the progress of domestically produced cars in the field of fuel vehicles.
It is obvious to all that domestically produced cars have good looks, and the richness of configurations always refreshes consumers’ outlook. If you think that domestically produced cars will only do these superficial things to fool people, then you are wrong. In terms of power technology, independent brands It is also making progress. While joint venture brands are still using small displacements such as 1.2T and 1.4T to seduce consumers, domestic brands can easily provide Dafang with strong power of 1.5T and 2.0T. More importantly, even if they use 2.0T engines, domestic car companies can strictly control costs and reward consumers with preferential prices.
For example: the recently unveiled Changan UNI-V and the brand new Volkswagen Bora. 2.0T and 1.2T are in sharp contrast. From the comprehensive strength comparison, it can be seen that Volkswagen Bora can sell well, brand effect plays a big role, Volkswagen's years of hard work has given Volkswagen Bora a solid mass foundation , but the power performance of this 1.2T is destined to expose unlimited disadvantages in future use. The strong performance of Changan UNI-V 2.0T will naturally be over the top. What is even more interesting is that the conscience of domestic brands in terms of car prices will definitely help.
In the final analysis, joint venture brands have no advantage in pricing policies compared with domestic brands. After the joint venture is realized, the profit requirements of both car companies will become higher, and everyone wants to reap more profits. If the Volkswagen Bora becomes a With a large displacement, the price of the car will inevitably increase significantly, which will naturally put it at a disadvantage among competing models of the same level. Domestic brands are quite different. Currently, they are in the stage of opening up the sedan market. After SUVs have achieved partial success, domestic brands have begun to work hard on sedans. Price concessions are naturally a means of competition, and dimensionality reduction is a means of competition. Regarding policy, can you tell me whether independent brands can win?
