July has just arrived, and each new power car company has announced its half-year data. We see that the first few Weixiaoli have more than 50,000 units, including Xpeng 68,983 units, Lideal 60,403 units and Weilai 50,827 units, while the second-tier Nezha and Leapmotor both have

We see that the first few Weixiaoli have more than 50,000 units, including Xiaopeng 68,983 units, Ideal 60,403 units and Weilai units 50,827 units, while the second-tier Nezha and Leapmotor both have It has reached more than 50,000 units, followed by Wenjie and Jiji Krypton , both of which are heading towards 20,000 units, and GAC Aian is even heading towards 100,000 units.

▲ Table 1. Performance of new power car companies in the first half of 2022

Based on the estimated data, we can dismantle the current market competition according to the first and second echelons of the market share of major automobiles. More Can explain the problem. To make some illustrations, I mainly do some thinking based on the vehicle price with .

▲Figure 1. The specific price distribution of these models is linked to sales volume

Part 1

The performance of the first echelon of new forces

The first echelon is mainly Weilai, Ideal, and Xpeng-these three are closely related to Tes Let’s compare with . From the price distribution point of view, it can be shown in Figure 2 below. To understand the sales distribution of these cars, I think we can compare Weilai with Ideal, and Xpeng with Tesla.

▲ Figure 2. Price comparison between Weilai and Tesla

● Comparison between Weilai and Ideal

Weilai’s current model structure mainly revolves around ES6, ES8, and ET7. Ideal only has one model, which is the three models. Comparison of the overall sales volume of each model. The differences in configuration and power consumption of several NIO cars result in major price differences.

▲ Figure 3. Comparison of sales price band distribution between NIO and Ideal in the first half of the year

This is my statistics on the price band of different models. The main configuration difference is 75kWh and 100kWh. The versions are divided into sports version, performance version and signature version. The size of the battery varies quite a bit. Of course, we have also seen that in the process of expanding NIO's car owner base, consumer groups in different price ranges are gradually dividing.

▲ Table 2. NIO’s price and sales demarcation table

By the way, let’s talk about the previous Grizzlies short-selling report on NIO. I personally think that this kind of BAAS service may become a BEV big logic . In August 2020, Weilai launched the "battery rental service" (BaaS) business, where customers can choose to buy a car without a battery. Customers can rent batteries from BaaS providers and choose to pay 980-1,480 yuan per month or 11,760-17,680 yuan per year depending on the capacity of the leased battery.

In fact, for customers, using battery leasing can reduce the purchase price of NIO models by at least 70,000 yuan, and help increase the utilization rate of pure electric vehicles. This model actually lowers the starting price, which means that the above rental users can use it at a lower starting price, and in accounting, the cost can be recovered in about 8 years. As the trend of declining battery costs reverses, Weineng, as the entity that owns and manages the batteries in the BaaS business, will have the opportunity to recycle materials for future use. This type of urban battery mine play will see subsidies decline in the future. Many companies will follow suit in the future. As of September 30, 2021, the BaaS agreement provided services to 19,000 users, of which 18% subscribed to 100kWh batteries and 82% subscribed to 70-75kWh batteries.

The core of the interesting thing here is that with this battery swap mode, users dare to choose small batteries and low mileage.

​● Xpeng and Tesla

I carefully compared Xpeng and Tesla. Judging from the current situation, Xpeng is under great competitive pressure. On the one hand, the P7 mainly competed with Tesla Model 3, while the G3 and P5 competed with major independent brands, especially BYD .

▲ Figure 4. Sales price comparison of Xpeng and Tesla

Currently, a friend told me that there is a possibility that as battery prices continue to be higher and autonomous driving and intelligence deepen, with the G9 and P7 accounts for the majority of flagship SUVs and flagship sedans. It is possible to consider canceling models below 200,000 yuan and allowing the brand to move up. Judging from the current sales ratio (37%), it is indeed a possible strategy.

▲ Table 3. Distribution of Xpeng’s models

Part 2

Second-tier car companies

In the second-tier car companies, we mainly look at Leappo and Nezha. Both car companies are working hard to promote their own cost-effective products: C11 And Nezha S products began to compete for the market in mid-level sedan . Currently, Aion mainly focuses on Aion S and Aion Y, two family cars and small SUVs.

▲ Figure 5. Competition in the second echelon

I will continue to work on the data visualization here when I have time, but it is true that the current product distribution of Leapmotor and Hezhong is still based on the original models.

I still raise a question here: with the new forces, major car brands are moving up, and BYD and Great Wall are also directly benchmarking against Model 3. In fact, in the original 60-80kWh, the price is 22 -With a space of 270,000 yuan, a lot of models can be released at once.

installs more batteries than it does. The current logic is definitely unreasonable and the cost cannot be controlled.

▲ Figure 6. Distribution of Zero Run

Therefore, at this price configuration, how to define and think about it, I think it is a very important point to observe this market in the next stage.

▲ Figure 7. Configuration comparison of Zero Run

Summary: The performance of new power automobile companies in 2022 is amazing. Big cities that continue to increase cash subsidies for new energy vehicles need to cultivate their own companies. But we can also see some problems from the current situation. The growth of pure electric vehicles that are too expensive is getting narrower and narrower. Tesla went from 1 million to 220,000. Along the way, it gave up its high positioning to do Mass Market.