What is our first impression of Changan Automobile , a van, Changan CS75 or "a century-old Ford was destroyed by Changan "?
What stands in front of us today is like a new Changan. The CS SUV series is still selling well, the UNI series drives the brand upward, and the Deep Blue brand shows the new development possibilities of electric vehicles .
Changan Automobile, which prides itself on being a Chinese-style car, did not develop smoothly in its joint venture. Suzuki and Peugeot - Citroen 's luxury brands DS even withdrew directly from the Chinese market. Today, Changan's own brand has reached a new peak with the new Avita brand, which is market positioning and price, and is also the two top partners of Huawei and CATL .
Avita was transformed from Changan Weilai . Changan Automobile found CATL and Huawei, two leaders in the field of electric smart cars, to create a smart electric car technology platform named "CHN" after the country. , the first model was born - the Avita 11, a pure electric SUV.
As one of the benchmark representatives of independent automobile brands, Changan Automobile indeed has rich vehicle manufacturing experience. As a unicorn in the field of electric vehicles, CATL has threatened to provide Changan Avita with its best power battery technology. In addition, Huawei, which "does not build cars", has also ushered in a new and aggressive car-making move in addition to BAIC Jihu, Thalys and AITO.
applies a common saying about current electric smart cars and integrates the best independent electric smart car resources that can be found on the market. Under the cloak of Changan Automobile, whose soul is Avita attached to?
Judging from the share composition of Avita, this high-end electric smart car brand led by Changan Automobile will integrate two strong partners, CATL and Huawei. Such cooperation will be extremely powerful, and vice versa. A disaster.
When cars gradually become more similar, the competition between car companies is not just the cars themselves, but has even become separated from the cars themselves.
With the strong strength of CATL and Huawei, Changan Avita has indeed stood at a new high point in electric smart cars. The configuration of its first model, Avita 11, is bound to be directly full, and all electric vehicles can be found on the market. Intelligent technologies will be presented one by one on this car, but the Avita we see is just a replica of Wei Xiaoli and other new car-making forces, and there are no more memory points other than that.
's new car manufacturing force has annual production and sales of more than 100,000 vehicles and monthly sales of more than 10,000 vehicles. From car manufacturing to user operations to comprehensive attacks on self-developed intelligent technology and autonomous driving technology, it has represented the world's top electric vehicles. Smart car level.
When "electric" and "smart" become the basis of a new era car, users' choices will come more from the brand's characteristics and perceptions, such as NIO's user service system, Xpeng Motors 's self-developed technology and ideals The premium car concept and so on, but for Changan Avita, everything is still an unknown new beginning.
When CATL's power batteries and Huawei's electric vehicle platform are gradually installed in other brand models, what chips will Changan Automobile use to convince users to buy this Avita, which is manufactured by Changan Automobile but positioned as a high-end vehicle?
Under the background that car companies advocate self-developed technology and third-party supplies are becoming increasingly abundant, being firmly tied to CATL and Huawei does not necessarily mean an absolute advantage. The development of new technologies in the future may even be affected to a certain extent. limit.
CATL is no longer the only choice and absolute representative in the field of power batteries, and Huawei's vehicle electric smart technology has yet to be commercialized and verified on a large scale. At the same time, it will also be adapted to all other car companies simultaneously. The brand differentiation characteristics seem to be Was wasted away.
BYD , which has self-developed Sanden technology, has already stood on the high ground of scale and strong cost competitiveness. It is a reference for all other electric vehicle companies and firmly controls the right to development and choice. In your own hands, it is one of the proven paths to success.
When we saw this Avita 11, it was indeed manufactured by Changan Automobile, but it seemed to have nothing to do with Changan Automobile. CATL was just a foundation. From electric drive system to intelligent system, it was more Like a Huawei car.
When Huawei insisted not to build a car, the Avita, which was carried on the back of Changan Automobile, confused the market and users from the beginning. Who is it and how far can it go? This was also a problem that new car manufacturers needed to respond to one by one.
What features will Avita have? It is not just a simple patchwork of three-party technologies.
Although the appearance of Avita 11 is extremely weird, everyone has their own preferences for appearance. We have already seen the smart cockpit created by Huawei in BAIC Jihu, Thalys and AITO. Changan Automobile How will it create this high-end automotive field that it has never been involved in?
Changan Avita claims to be "committed to exploring future-oriented humanized travel technology and creating an emotionally intelligent travel experience for users." We are looking forward to how this Avita 11 will experience humanity and emotion. At the same time, it will also have Different from all other car brands.
Before a car becomes the user’s car, it belongs to someone else and is a strange car. Who is Avita, and whose car will it become? Can Changan Automobile make it clear? He also said that he just hopes to gain the recognition of users by saying "we are the best in the industry".
Taking another step back, it is also manufactured by Changan Automobile. Why should users choose a high-priced Changan Avita instead of the affordable Changan Deep Blue?
original article, welcome to forward.
