Faced with the dual goals of " carbon peak " and "carbon neutrality", the global new energy vehicle market is steadily improving, and China's new energy vehicle market has also formed a scale effect. The latest data shows that as of the end of May 2022, the penetration rate of domestic new energy vehicles has reached 26%. In January 2021, this figure was only 6%. More importantly, this is an achievement achieved by new energy vehicles in the face of many unfavorable factors such as rising raw material prices and declining subsidies.
From this set of data, it is not difficult to see that the electrification wave has become unprecedentedly intense. Even joint venture brands that were not interested in new energy vehicles have to pay attention to new energy vehicles. Japanese brands have launched their first pure electric vehicles this year, and GAC Mitsubishi is undoubtedly the leader among Japanese brands.
is both a successor and a new beginning.
Mentioning Mitsubishi , most domestic consumers’ first impressions of Mitsubishi are SUVs. After all, Mitsubishi is definitely professional in the field of SUVs and has a large number of classic models. Atuko is the powerful combination of Mitsubishi's mature SUV manufacturing technology and pure electric technology, and the advanced new energy technology of Guangzhou Automobile Group .
As we all know, current pure electric vehicle platforms are generally divided into two categories. One is based on the transformation of traditional fuel vehicle platforms, which is the much criticized oil to electric . Although oil to electric energy can save research and development costs, it will also be subject to There are many restrictions, such as limited cruising range, limited interior space and comfort, etc. Pure electric exclusive platforms can carry out new designs based on new platforms, which solves the limitation of changing from oil to electric. This is also an important reason why consumers should look for pure electric exclusive platforms when buying cars.
Atuko was born on a pure electric exclusive platform. The layout is centered on battery + electric drive, and the internal structure is also more simplified, thus achieving a 50:50 front and rear weight ratio. It has high safety, lightweight, high performance, and high performance. The advantages of durability make Atuco destined to be extraordinary from the moment of its birth.
As a joint venture pure electric SUV, Atuco not only has an industry-leading platform, but also inherits the Mitsubishi brand’s design genes and high-quality manufacturing advantages, such as Mitsubishi’s classic Dynamic Shield family-style design language. Compared with other pure electric SUVs that blindly pursue the so-called sense of technology and future, Atuko inherits Mitsubishi's consistent hardcore style, making it unique in the pure electric SUV market.
It is not difficult to see from this that Atuko is not only a legacy of Mitsubishi's profound knowledge in the field of SUVs, but also a key to the implementation of Mitsubishi's transformation to electrification. At a stage when many car companies are focusing on battery life, intelligence, acceleration performance, etc., GAC Mitsubishi has taken a different approach and set off a new trend in the new energy market with Atuco's "hardcore pure electric" concept, demonstrating GAC Mitsubishi's commitment to the electrification era. Prospectiveness of change.
Use intelligence to break the stereotype of joint ventures
When it comes to joint venture new energy vehicles in China, consumers’ first impression is often that they are expensive, have low battery life, and have few configurations. It is true that because most joint venture brands started late in the new energy field, they did not get the "first bite" of new energy development. But starting late does not mean falling behind. Atuco did not just pay lip service to labeling the joint venture car as intelligent.
Atuco is equipped with dual 12.3-inch LCD instruments and a large central control screen. In addition to displaying driving assistance information, Amap maps, Bluetooth phone and other common information, it also has an AR real-life navigation function that is rare in its class. While displaying the real scene of the street in real time, it can also display virtual route instructions overlaid on the real scene in real time, allowing the driver to easily navigate any road section.
In addition, in order to meet the needs of consumers for full-vehicle intelligence, Atuco also has the latest generation of iFlytek XTTS voice interaction system, which supports sound source positioning and deep control of the car. It can be said that you can move your mouth but not your hands, which is an improvement. Driving pleasure for users can also reduce safety risks caused by distraction.
It is worth noting that Atuco is also equipped with APP vehicle intelligent control interconnection function, supports remote control of the car through mobile APP, and provides more than ten car control functions including a sensorless digital key. These configurations are among the joint venture SUVs. Extremely rare. Of course, L2 level automatic driving assistance will not be absent from the Atuko.
In terms of intelligence level, Atuco has been at the forefront of 200,000-class joint venture pure electric SUVs, breaking the Chinese people's inherent impression of joint venture cars with low configuration and high price.
Performance is only basic, safety is the core
In the era of fuel vehicles, what consumers pay most attention to in vehicles is often power. In the era of electrification, how to fully protect user safety is what car companies should think about. Compared with fuel vehicles, the reason why pure electric vehicles have greater safety risks lies in their power batteries.
In order to fundamentally solve the safety hazards of pure electric vehicles, the ternary lithium battery pack equipped by Atuco adopts high-security battery cells, aluminum frame load-bearing structure, double-layer sealing protection, built-in fire blanket and other designs. The protection level reaches IP67 standard. What's more, Atuco's battery pack has passed nearly 100 safety tests before being installed in the vehicle. The number of test items is nearly four times the national standard, which also brings sufficient safety to the vehicle.
Do you think this is over? GAC Mitsubishi, which always puts safety first, has also equipped Atuko with a high-precision BMS battery management system. This system has two features. One is that it can always maintain the optimal operating temperature of the battery; the other is that the accuracy of estimating the remaining battery power reaches 3%, rejecting any form of false standards.
In addition to his profound knowledge in security, performance is also a major attraction of Atuco. Atuko, which uses a three-in-one high-performance integrated electric drive, has a maximum power of 165kW and a maximum torque of 350N·m. Its performance is completely comparable to that of a 2.0T displacement internal combustion engine. With the support of a 69.9kWh large-capacity battery pack, Atuko's comprehensive cruising range under CLTC operating conditions can reach 520km, which can fully meet the car needs of the vast majority of users.
written at the end
For GAC Mitsubishi, Atuko is the first joint venture pure electric product specially built for the Chinese market, opening up a new market segment for GAC Mitsubishi. At the same time, Atuko is also the leader of Japanese brands in the domestic new energy market. It has used its outstanding product strength to break the stereotype of domestic consumers on joint venture pure electric vehicles. Its sincere price of 199,800 yuan to 229,800 yuan is bound to be a sure success in the future. It will become GAC Mitsubishi's big killer among the 200,000-class pure electric SUVs.
