A few days ago, documents posted online showed that because they believed that there were false publicity during the sales process, constituting consumer fraud, 50 Gaohe car owners entrusted a law firm to file a lawsuit with Chinese Horizon Investment Company ( Gaohe Auto ) and Gaohe (Qingdao) The Automobile Sales and Service Co., Ltd. sent a lawyer's letter to defend its rights, demanding "a refund of one and three in compensation".
According to the content of the lawyer’s letter, the car owner’s identification of the false propaganda of Gaohe HIPHI X mainly includes three aspects: car audio, car interior, and car battery. The owner of
believed that during the promotion process, Gaohe HIPHI Brand influence, there is a gap between the two brands in terms of sound effects and price.
Yinshi Finance reporter noticed that Gaohe’s official website showed that the starting price of the six-seater HIPHI Adopts 17-speaker Merdian British Treasure premium sound system. At the same time, there is also information about Gaohe on the official website of British Treasure, pointing out that HIPHI
car blogger and car owner "李 Rats Talking about Cars" also disassembled the HIPHI X and compared it with the British Treasure used by Land Rover , and found that the speakers on the HIPHI The Land Rover has the information of British Treasure, and there are obvious differences in craftsmanship.
In addition to the controversial audio, the above-mentioned car owner believes that the "semi-aniline interior" is promoted during the sales process, but in the actual car only the seats are semi-aniline leather, and other parts such as door panels and center console are artificial leather. ; In addition, after dismantling the car, the owner found that the battery capacity was 94.3 degrees, not the 97 degrees advertised.
Regarding the rights protection of online car owners, Gaohe Automobile officially issued a statement saying that regarding user voices related to the product configuration description of Gaohe Automobile that have been spread on the Internet recently, although Gaohe Automobile has not yet received the voice spread on the Internet that has been delivered through formal procedures. Legal documents, but it has communicated with relevant users through multiple channels.
Gaohe Auto said that based on user feedback, there may be different perspectives for understanding individual configurations. On the one hand, the relevant configuration descriptions involved in reflect the cooperation model between the company and its partners (such as British Treasure), and on the other hand, it is also based on the common practice of automotive product descriptions. This may have caused some users to misunderstand the product. "We deeply apologize for this. We will continue to have more detailed and thoughtful communication and exchanges with users and optimize ourselves."
However, many of Gaohe's responses Users do not pay the bill and believe that the so-called "common practice" cannot cover up Gaohe's promotional intention of exaggerating configurations.
Yinshi Finance reporter consulted Gaohe about the specific cooperation model between Gaohe and British Treasure, such as which links each participates in. As of the time of publication, no reply has been received.
