In June this year, General Motors launched the "Thousands of Cycles, Love on the Road" Chinese Valentine's Day marketing season ahead of schedule. This move is to help social logistics and driver users resume work and production. Multiple benefits and sincere care As a holding su

In June this year, General Co., Ltd. launched the "Thousands of Turns, Love on the Road" Chinese Valentine's Day marketing season ahead of schedule.

This move is to help social logistics and driver users resume work and production.

Multiple benefits, sincere care

As a holding subsidiary of Hongdou Group , General Shares has inherited the "love culture" of Hongdou for many years and has held eight consecutive Chinese Valentine's Day pink season activities.

In 2022, the impact of the epidemic, rising oil prices, and increased freight costs will bring numerous challenges to freight logistics, tire stores, and truck drivers across the country.

html On June 18, General Motors held the 9th Chinese Valentine’s Day Marketing Season Thousand People Conference, launching product discounts, multiple gifts and other benefits. The

event has won the support of dealers and partners across the country, with orders constantly popping up on site and setting off a rush to buy.

Currently, General Motors’ Chinese Valentine’s Day marketing season activities are in full swing across the country.

General Manager Cheng Jinyuan said that they should not only empower channel dealers with real discounts, but also create good products to win the trust of users.

At the same time, we focus on technological innovation and ensure that every tire is a high-quality product through systematic quality control.

Work together to fight the epidemic and deliver warm supplies

Since 2022, the epidemic has broken out in many places across the country, bringing great inconvenience to truck drivers and people's lives.

To this end, General Motors took the lead in launching the "Guarding the Road to the Epidemic, Traveling Thousand Miles" campaign in the industry.

The company immediately united dealers across the country to form a volunteer team.

They deliver essential daily necessities and epidemic prevention supplies to volunteers working on the front line and driver friends stranded on the road.

It is understood that as early as 2020, when the epidemic was raging in Wuhan, Hubei, General Motors urgently contacted local dealers to provide convenient and free tire replacement for Wuhan Huoshenshan Hospital and Leishenshan Hospital construction and rescue transportation vehicles. Waiting for service.

Listening to users, in-depth interaction

General Motors listens to the voices from the front lines of the market and driver users through holding "Night of Chollima", driver meetings, management market placements, etc. every year.

In August 2019, the company launched the "Ten Thousand Stores Gala" event, inviting tire dealers, retailers, store owners, driver friends, etc. to discuss cooperation and development. More than 500

events were held in total, with more than 100 cities participating, benefiting tens of thousands of users.

Through this event, General Motors and users have jointly established a platform for in-depth communication and interaction.

In 2020, General Motors launched the "Looking for Good Drivers in China" activity, with nearly 100,000 participating users, and won recognition and praise from driver users.

In 2021, the second season of the "Wanjia Store Party" event will once again sweep the country.

General Shares stated that they will continue to improve their market competitiveness and benefit more users with better products and services.

(This article is compiled by Tire World Network, please indicate the source for reprinting: Tire World Network)