Recently, Xpeng Motors announced that its historical cumulative delivery volume officially exceeded 200,000 units this week. It is worth mentioning that Xpeng Motors’ second 100,000-unit delivery only took eight months. With cumulative sales from January to May this year, Xpeng Motors once again lived up to expectations. Although repeated epidemics have affected the entire industry and even Xpeng Motors' supply chain to a certain extent, the industry-leading high-tech experience does not prevent more and more potential users from planting grass. Some people predict that Xpeng Motors' delivery volume in June will reach 15,000 vehicles, which is expected to continue to hit new highs. Behind the leading sales volume, how does Xpeng Motors, as a representative of "intelligent manufacturing" enterprises, achieve success step by step? This article reveals the secrets one by one for everyone.
" Xiao Weili " The head pattern of new forces has formed
html On June 21, Xpeng Motors announced that its historical cumulative delivery volume officially exceeded 200,000 units this week. Since the delivery of the first model was launched on December 12, 2018, Xpeng Motors has continued to set new growth rates. In September 2021, Xpeng Motors took the lead in delivering more than 10,000 units in a single month. In October of the same year, the cumulative delivery exceeded 100,000 units. It is worth mentioning that Xpeng Motors’ second 100,000-unit delivery only took eight months. Despite the impact of the epidemic and the supply chain, it still set a new record for a new car-making force.From January to May this year, Xpeng delivered a total of 53,688 new cars, a year-on-year increase of 122%, ranking at the forefront of "new car-making forces". Among Xpeng's total deliveries in May, P7 and P5 are still the main force, with deliveries of 4,224 units and 3,686 units respectively, accounting for 78%. Within this year, Xpeng will also start the official delivery of its flagship model G9.
In fact, Xpeng Motors has delivered 34,561 units in the first quarter of 2022, which is 2.6 times the same period last year. Moreover, in March alone, Xpeng Motors delivered 15,414 units, a year-on-year increase of 202%. However, due to the recurrence of the epidemic in April, the overall supply chain of the domestic automobile industry was affected to a certain extent. It is understood that in mid-May, Xpeng Motors' supply chain has resumed work and production, and has now resumed double-shift production. In addition, Xpeng Motors continues to upgrade and improve the mounting systems and models to improve the driving comfort experience and also target specific groups of people. The launch of customized optional package services has attracted a large number of users. It is expected that Xpeng Motors' delivery volume in June will reach 15,000.
In 2021, Xpeng Motors delivered a total of 98,155 vehicles, a year-on-year increase of 263%, successfully ranking among the top three new car-making forces.
Full-stack self-research has invested a lot of real money
Xpeng Motors' financial report shows that in 2021, Xpeng Motors achieved operating income of 20.99 billion yuan, a year-on-year increase of 259.1%, while sales and general expenses were 5.305 billion yuan. People are curious, where did Xiaopeng spend this money? In fact, this is the best explanation for Xiaopeng’s ability to spend money wisely.
On the one hand, in the face of the booming new energy vehicle market and the continuous increase in its own sales, Xpeng Motors has actively deployed production capacity to meet production needs. At present, the Zhaoqing factory has been completed and put into production and has undergone technical transformation. The Guangzhou factory is in the construction stage, and the Wuhan factory has also started construction. These aspects require financial support. Some people in the industry pointed out that as a responsible new modern enterprise, in addition to intelligent manufacturing, intelligence itself will also be the driving force for technological innovation to promote automobile carbon emission reduction. According to reports, the coating workshop of Xiaopeng Automobile Intelligent Network Technology Industrial Park in Zhaoqing City, Guangdong Province has been based on the environmental protection concept of sustainable development from the beginning of its design, using advanced pre-treatment film technology to reduce the amount of waste paint slag produced by 94% %, energy consumption is reduced by more than 25%. In addition, Xpeng Motors' Zhaoqing factory has also deployed a solar power generation system. In 2021, the total power generation of the photovoltaic power generation project in Zhaoqing Base will reach approximately 20 million kilowatt hours, and it is expected to reduce greenhouse gas emissions by approximately 11,000 tons of carbon dioxide equivalent.
On the other hand, Xpeng Motors has also invested heavily in the network layout of stores and infrastructure. As of March 2022, there are 366 sales stores in operation, covering 129 cities, and 933 self-operated charging stations, including 757 self-operated super charging stations and 176 self-operated destination charging stations, covering all municipalities in China. and prefecture-level administrative areas , providing a more comprehensive charging network.Some analysts believe that Xpeng Motors has achieved increasingly remarkable results since last year, mainly due to its large investment in research and development. In the process of full-stack self-research on benchmark and Tesla , Xpeng Motors invested a lot of real money. In 2021, Xpeng Motors' R&D investment was 4.11 billion yuan, a year-on-year increase of 137.6%, with an investment ratio of 19.6%, ranking among the top among new car-making forces. In the third quarter, Xpeng Motors' R&D expenditures were 1.264 billion yuan, which doubled compared with the same period last year and increased by approximately 50% from the second quarter. The R&D expense rate was 22%, which was much higher than that of its competitors. The number of Xpeng's R&D team exceeded 4,000 last year, an increase of more than 100% from the end of 2020.
Precision marketing releases the " courage to explore " brand spirit
The aroma of wine is also afraid of the depth of the alley. However, compared to the aimless and ineffective publicity of some car companies, Xpeng Motors' marketing and promotion is obviously much more precise.
is young, which is undoubtedly the label of Xiaopeng. And how could Xiaopeng be absent from a sports stage that is popular with young people and suitable for them to perform? In March this year, the fire for the 31st Summer Universiade in Chengdu was collected from Turin, Italy, and officially handed over at the Sun Bird Plaza of the Jinsha Heritage Museum. As the smart car brand that is the “designated vehicle for the Torch Relay” of the Universiade, Xpeng Motors has officially launched the torch escort work for this Universiade: it will fully escort the Universiade fire handover on that day, and has fully prepared for the subsequent torch relay escort work. Prepare. As a grand gathering for young people around the world, Xpeng Motors is also a smart car brand loved by young people. Xpeng Motors has given full play to its technological advantages and worked with young people around the world to explore more low-carbon, environmentally friendly and innovative travel methods. As a "future travel explorer", Xpeng Motors will also use technology to help become carbon neutral and become , becoming a firm pioneer and practitioner of sustainable development. Becoming the torch escort vehicle for the 31st Chengdu Universiade allows Xpeng Motors to let more people see China's intelligent manufacturing through smart travel and green escort at international events that attract worldwide attention.
In June last year, Xpeng Motors and NBA China jointly announced an official market partnership. As a leader in the smart car track, Xpeng Motors has also become the first smart car brand to join hands with NBA China. From joining hands with NBA to being the designated escort vehicle brand for the Chengdu Universiade torch relay, Xpeng Motors has continuously demonstrated the potential and creativity of a new brand, fully unleashing the brand spirit of "dare to explore".
In the era of intelligent manufacturing, Xiaopeng has completed its product layout
. It has invested heavily in research and development and targeted marketing, all of which require products with hard-core capabilities as the foundation. In fact, Xpeng has equipped the P7 with two high-level driving assistance functions: high-speed NGP intelligent navigation assisted driving and VPA parking lot memory parking. The urban NGP is expected to be the first to be installed on the Xpeng P5 model, greatly increasing the application scope and competitiveness of the vehicle's intelligent assisted driving system. After years of saturated research and development, Xpeng Motors has become one of the few independently developed full-stack intelligent driving technologies in China that includes positioning and high-precision map fusion, perception algorithms and sensor fusion, behavior planning, motion planning and control. Automobile companies applying this software to mass-produced vehicles.
Different from the purely visual solutions adopted by individual car companies, Xpeng Motors adopts a perception system based on a multi-sensor fusion solution. This is also the technical route taken by most domestic car companies. Specifically, Xpeng Motors adopts the camera + lidar + high-precision map technology route, which is dominated by visual perception, assisted by high-precision maps, lidar as redundant support, and supported by NVIDIA Xavier, thereby realizing parking lots and highways. , urban roads and other different scenarios of functional application and implementation. Taking the Xpeng P5 as an example, its hardware includes 2 lidars, 5 millimeter wave radars , 12 ultrasonic radars, 4 surround-view cameras, 9 high-sensing cameras and high-precision positioning hardware. Compared with the P7, the P5 has one less high-sensing camera but two more lidars. Among them, lidar plays a vital role and is the key to realizing urban NGP. In high-speed NGP scenarios, Xpeng Motors has decimeter-level positioning capabilities.In urban scenes, Xpeng Motors has upgraded decimeter-level scenes to centimeter-level scenes.
Many consumers choose electric vehicles just to experience smart life. When sitting in the car, they can put down their mobile phones with peace of mind and regard the car as a large smart device. Xpeng's Xmart OS vehicle-mounted intelligent system has reached the ceiling of current intelligent cockpit interaction capabilities. Taking Xpeng P5 as an example, the full-scenario voice function is undoubtedly the most attractive selling point for users. In addition to all functions being voice controlled, it also supports continuous dialogue, with up to 10 commands every 25 seconds. It can continue to listen without having to wake up repeatedly, and can call at any time. Continue to the next step. It can be said that the intelligent voice interaction function equipped with Xpeng products is currently a more convenient and safer way of interaction.
At the end of this year, Xpeng Motors also plans to conduct robotaxi testing to prepare for the transition to driverless driving. Xpeng Motors hopes that by the end of 2022, it will have accumulated data of 120 million kilometers of high-speed NGP, 35 million kilometers of urban NGP mileage, and 90% urban coverage of VPA parking. Facing the future, Xpeng Motors has also laid out a fully redundant autonomous driving software and hardware architecture to evolve towards autonomous driving. Not only that, following the debut of the global model G9 at the Guangzhou Auto Show last year, Xpeng Huitian, an ecological brand of Xpeng Motors, also demonstrated its determination to globalize. Xpeng Huitian's intelligent electric flying car Voyager X2 appeared at the "eCarExpo 2022" electric car exhibition. This is the first time that Xpeng Huitian's flying car has been displayed to the public overseas. As a technology brand made in China, Xpeng Huitian will take advantage of the launch of in Sweden and to start the road to globalization.
The next 5-10 years will definitely be an era of intelligent manufacturing. To this end, Xpeng Motors has made preparations from innovative research and development, terminal intelligent manufacturing and other aspects to contribute to the country's goal of achieving carbon neutrality and carbon peaking . (Text: Liang Luozhe)
