Just entering July, GAC Toyota couldn't wait to announce its car sales in June. In June, 100,866 vehicles were sold, and the monthly sales exceeding 100,000 is a new sales record for GAC Toyota. In the first half of this year, GAC Toyota sold a total of 500,200 vehicles, which is

As soon as July entered, GAC Toyota couldn't wait to announce its car sales in June. In June, 100,866 vehicles were sold, and the monthly sales exceeding 100,000 is a new sales record for GAC Toyota. In the first half of this year, GAC Toyota sold a total of 500,200 vehicles, which is also a sales record in the past years. Although the sales volume of GAC Toyota's segmented models has not yet been announced, it is certain that GAC Toyota has made its own adjustments in response to the recent market downturn and achieved great success.

Friends who know the secondary market may know that in order to boost sales, GAC Toyota has adopted price reduction promotions for some of its models. The discounts are hard to refuse, and the secondary market has also digested part of the new car inventory. In May and June, market discounts for Ralink models in some areas are as high as 30,000 yuan. Camry also offers an unprecedented 10,000 yuan discount, and Wilanda , Lingshang and other models are no exception. As the saying goes, there is no problem that money cannot solve. If there is, then continue to give discounts. It is precisely by relying on price reduction promotions and policy bonuses in June that GAC Toyota bucked the trend and rose, selling 100,000 units in a single month.

Price reduction promotions are not a good strategy for the automobile market. You must know that "30% off" has never been a complimentary term before, but now GAC Toyota is trading price for volume to earn sales revival. Is this really a long-term strategy? The editor believes that GAC Toyota's profit-sharing promotion is more about removing price bubbles. As we all know, the prices of GAC Toyota models have always been strong. Among models of the same level, GAC Toyota has one of the best premium capabilities. Ralink and Camry are among the same level of models. The price "benchmark". In this profit-sharing promotion, GAC Toyota is just standing on the same starting line as competing models, but it is definitely not a "fracture price".

Judging from the long-term evolution of the automobile market, it is inevitable that the prices of GAC Toyota models will return to rationality. As a leader among joint venture manufacturers, GAC Toyota has always capitalized on worry-free and durable products and carefully managed product prices. This has become GAC Toyota's golden signature in the second-hand car market and has been praised by car owners for generations.

As the domestic automobile market continues to mature, consumers’ understanding of automobile products continues to deepen, and the gap between joint venture brands and independent brands continues to narrow or even disappear. GAC Toyota's brand dividends have been continuously eroded in the development of the industry, and its competitiveness has declined. It has retreated to the secondary market as a breakthrough point to seek new sales growth points. However, the disadvantages brought by this may be that terminal prices are out of control and accumulated over the years. Reputation collapsed.

is written at the end

. The sales volume in a single month exceeded 100,000, and the sales volume in half a year exceeded 500,000. The achievements of GAC Toyota are gratifying. But as the saying goes, things must be reversed when they go to extremes. While GAC Toyota's sales have made great progress, are there other crises hidden there?