Perhaps many people don’t know it, but SAIC-GM-Wuling is a joint venture brand jointly owned by Shanghai Automotive Group Co., Ltd., General Motors Corporation, and Guangxi Automobile Group Co., Ltd. (formerly Liuzhou Wuling Automobile Co., Ltd. ) A large-scale Sino-foreign joint venture automobile company. Wuling was once known as the "magic car manufacturer" in the MPV industry. It created the Wuling Hongguang , which sold a maximum of 80,000 units in a single month; it also launched the Wuling Hongguang , which ranked among the top of the MPV monthly sales list in just three months after its launch. Three, Wuling Capgemini has monthly sales of over 10,000 vehicles. However, the good times did not last long, Wuling, who did not want to make progress and played the emotional card, was already destined to fail! In January and February this year, Wuling Hongguang only sold 2,139 and 2,633 vehicles respectively, which was less than a fraction of its peak period. Wuling Capgemini only sold 10,687 vehicles in the first five months of this year, with an average of only 2,000 vehicles a month. The car is only one-fifth of its peak sales. Why are Wuling MPV sales getting lower and lower? The reason is very simple, not wanting to make progress + playing the emotional card.
Wuling Hongguang is a product launched in 2010. The body has been continuously lengthened and enlarged, but the power level is still the same as those "old-fashioned" engines. It is said that the engine technology is mature and stable, but in fact it is not enterprising. In twelve years, , engines under joint venture brands such as FAW Toyota , GAC Toyota, Zhengzhou Nissan , Dongfeng Nissan and other joint venture brands have been updated for at least one generation, or even two generations, and both power and fuel economy have been greatly improved. For another example, although Wuling Capgemini is positioned as a compact MPV, the weight and space of the vehicle actually reach the level of some medium-sized MPVs, but it is equipped with an LJO 1.5T engine. The year of this engine It is also quite old, with a maximum power of 108KW (147Ps). Its performance and parameters are at the bottom among engines of the same displacement. To drive this MPV, which weighs about 1.7 tons and reaches about 2 tons when fully loaded, it has a reputation among hundreds of car owners. The average fuel consumption per 100 kilometers is as high as 9.5L. For a family car costing over RMB 100,000, you can imagine whether the fuel consumption is high.
Many people chose Wuling Capgemini out of emotion, but the fuel consumption was too high, so the reputation gradually declined. After Capgemini's sales were cut in half, Wuling "made things right" and launched a 1.5T engine model 280T, with a maximum power of 130KW (177Ps ), although the power parameters have been improved than before and are still at an upper-middle level among engines of the same displacement, many consumers do not buy it. Because there are better choices, such as today's Zhengzhou Nissan Ruiqi 7, which arrived late but brings "world-class standards", is equipped with 2.0T+8AT, and can be filled with 92# oil, some car enthusiasts bluntly said that Wuling bought it too early. Although they are all joint venture brands, Zhengzhou Nissan has become the "biggest" as soon as it launches. The Ruiqi 7 uses the latest technology, and it also subverts people's inherent understanding of traditional pickup trucks. It maintains power, economy, and transportation. On the basis of cargo performance, it comprehensively improves ride attributes such as comfort, information interaction, controllability, and perceived quality. The new car will also be both comfortable and intelligent, fully meeting the differentiated needs of users, allowing consumers to truly realize a multi-purpose car: a powerful assistant in career and a comfortable partner in life.
First of all, the power aspect that everyone is most concerned about. Zhengzhou Nissan Ruiqi 7 arrived late but brought "world-class standards". It comes standard with the Renault Nissan Mitsubishi joint venture power system. Through cooperation with ZF and other Fortune 500 companies, Suppliers work together to achieve the same level of super power experience. The 2.3T diesel engine has a maximum power of 122KW, a maximum torque of of 2420 Nm, and is provided with a 6-speed manual or ZF 8AT gearbox. The 2.0T turbocharged car engine has a maximum power of 168KW (228 horsepower), a maximum torque of 360 Nm, and achieves ultra-low fuel consumption in its class. Moreover, Zhengzhou Nissan Ruiqi 7 is also equipped with the front double wishbone independent suspension as standard. Compared with the front MacPherson suspension that is standard on Wuling Capgemini, it is more expensive and more sincere, and it is also There is an additional upper control arm connected to the strut shock absorber, which effectively enhances the overall reliability and stability of the suspension.Therefore, in terms of power and driving quality, Zhengzhou Nissan Ruiqi 7 arrived late but brought "world-class standards", completely "beating" Wuling Capgemini.
Wuling Capgemini, with a length of 4875mm and a wheelbase of 2800mm, is positioned for both home use and cargo transportation. However, in terms of cargo transportation, the Zhengzhou Nissan Ruiqi 7 is obviously better for no other reason. The body length reaches 5287mm, the wheelbase exceeds 3.1 meters, and the length, width and height of the trunk (long box) are 1760*1562*475mm respectively. Whether it is a refrigerator, washing machine, air conditioner for a small move, or a self-driving car with the family Barbecue grills, tents, and fishing rods can all be easily stored when traveling. In terms of quality and safety, the Ruiqi 7, which comes from Nissan's high-end pickup truck Navarra platform, uses Nissan's unique ZONE BODY regional body structure, which has undergone durability verification in high cold, plateau, high heat, and high salt-alkali, and complies with stringent standards. Nissan's AVES quality evaluation system. At the same time, the car is also equipped with four-wheel ventilated disc brakes and NAO ceramic brake pads as standard, has ESC (electronic body stabilization system) integrating 8 functions, 360° high-definition surround-view camera + follow-up reversing image setting (optional) ), effectively protecting car owners when working and traveling.
As for the interior, Zhengzhou Nissan Ruiqi 7 does not disappoint. Not only is it equipped with a 10-inch high-definition large central control screen as standard, allowing car owners to experience millisecond response, the new car is also equipped with the latest generation of car networking system. , for example, functions such as remote air conditioning, remote opening/locking of the car, remote car search, Bluetooth key, etc. can be easily achieved. And like keyless entry, one-button start, hill-start assist, steep hill descent, 360° panoramic image, tiger fog lights, reversing image, cruise control, steering assist light, headlight delay off, and adjustable headlight height , exterior mirrors, electric folding rearview mirrors and other practical functions are not absent. The interior also offers 2 color options. In addition, as a high-end pickup truck focusing on passenger use, it is both comfortable and intelligent. The sound insulation effect of Zhengzhou Nissan Ruiqi 7 is also far better than that of most competing products in the same price range. The idle speed of the 2.0T gasoline version is as low as 39 decibels, which is more in line with its IKEA product attributes.
Can Wuling fight? I think the past sales results of Hongguang and Capgemini have long proved Wuling's own strength, but forging iron requires one's own hard work, and Wuling still relies on old-tech engines and emotional sales routines, which hurts not only consumers. , and the good reputation Wuling has accumulated over the years, the era of taking consumers as the main culprit is long gone! In contrast, the Zhengzhou Nissan Ruiqi 7 is also a joint venture model, but it arrived late and brought "world-class standards." While other joint venture models generally match CVT or dual-clutch gearbox , the Ruiqi 7 It is matched with ZF 8AT gearbox, and also has the latest technology 2.3T diesel engine and 2.0T gasoline engine to choose from. It has richer choices and more sincerity, and both the interior materials and the quietness of the vehicle are also excellent. It has reached the top level of its class. Therefore, between Wuling Capgemini and Zhengzhou Nissan Ruiqi 7, at the same price, more and more consumers prefer the latter. There is no other reason. Who is more sincere, whose technology is more advanced and practical , I believe everyone is aware of it.
