In recent years, new energy vehicle models have developed rapidly, and various new brands have emerged like mushrooms after a rain, but old brands are not willing to be outdone. The most representative car company is Volkswagen Group . Volkswagen Group has developed rapidly in the new energy field and has laid out the new energy market early. It has also developed the pure electric platform MEB, which has a natural advantage for Volkswagen Group to lead its competitors.
Currently, Volkswagen has created many models based on the MEB platform, such as the ID series we are familiar with and the e-tron series of Audi . The MEB platform is like the fuel platform MQB, which can greatly accelerate the R&D speed of Volkswagen models and greatly reduce R&D costs. In addition, the modular design allows Volkswagen to design a large number of new energy models in just a few years, so for Volkswagen to quickly occupy the market.
However, Volkswagen has not gained any benefits on the MEB platform in recent years, at least in China. After all, the ID series is more expensive, so it cannot adapt to the rhythm of the Chinese market. Is there any good way to solve this problem? Recently, Volkswagen announced overseas that it will release a new SSP architecture. This architecture is called a scalable system platform and is a very adaptable platform. The first models to be sold will be low-priced models focusing on the low-end market.
And the first batch of SSP models may be named ID.1 and ID.2. The two models are positioned at the current Volkswagen UP and POLO, and are models that focus on the younger and lower-priced market. Especially in the current Chinese market, it is the world's largest new energy vehicle market and the fastest-growing automobile market. How to gain a foothold in China is the key to the rise of new energy , so Volkswagen has laid out new energy models in China early.
Now the arrival of a new platform also means the arrival of new models. The two newly launched models are models for the Chinese market. These two models will enter the Chinese market with the help of Volkswagen's brand power and lower prices. It is expected that the price of ID.1 will be in the range of 70,000 to 100,000 yuan. It will target a number of micro-passenger new energy models, such as Wuling Hongguang MINI series and BYD , which is about to be launched in the market. Within Volkswagen, this car may be used to replace the existence of fuel micro-car UP, but Volkswagen UP was only sold in China through import in the early years, and has been suspended in China.
, while Volkswagen's ID.2 is positioned in the range of 100,000 to 140,000, targeting the domestic compact or small-scale new energy vehicle market with prices lower than ID.3. It is expected to be benchmarked against BYD Dolphins, and this model will become a key model because its positioning is to replace the existence of POLO. Volkswagen's sales at this level were very good, and POLO is Volkswagen's star model. Now BYD Dolphins of the same level are also extremely excellent in sales. If you want to gain good sales at this level, the first goal is to surpass Dolphins.
Summary: Overall, Volkswagen has made good plans in new energy vehicles in recent years, but compared with domestic cars with serious " internal ", Volkswagen's new energy vehicle series must launch several low-priced models to achieve sales improvement, at least the sales quality reaches the same level. If Volkswagen can launch these two models in the domestic market in the shortest time, I believe that Volkswagen's sales in the new energy field can still be further improved. (Text/Youshi Auto Haoyang)
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