html On June 22, the State Council executive meeting pointed out that the second-hand car market should be activated to promote the consumption of new cars. For small non-commercial second-hand cars, the restrictions on the movement of vehicles that meet the National V emission standards will be completely lifted from August 1. From October 1, when car sales companies apply for transfer registration, they will implement separate endorsement management and issue temporary license plates. This move is seen as a further refinement of the used car policy in the " package of policy measures to solidly stabilize the economy " (hereinafter referred to as the "measures"). In the "Measures" issued by the State Council, while imposing restrictions on purchase restrictions, the comprehensive cancellation of second-hand car relocation restrictions was mentioned in a prominent position.
So, what pain points in the second-hand car circulation link have been solved by the successive introduction of policies to unblock second-hand car transactions? Can it play a role in activating second-hand car transactions and promote the prosperity of automobile consumption?
Reduce risks and improve efficiency, benefiting three parties
Policies related to smoothing the second-hand car market are mainly divided into two aspects. The first aspect mainly focuses on relaxing the "relocation restrictions" for second-hand cars, and the second aspect mainly targets second-hand car transactions. Regression of vehicle commodity attributes in the process.
First of all, what is easier to understand is to completely cancel the immigration restrictions on vehicles that meet the National V emission standards. After the "relocation restrictions" are lifted, consumers who sell cars will feel that their cars are more valuable, and consumers who buy cars will feel that their car purchases are more cost-effective.
"For consumers, the number of vehicles to choose from will be greatly increased." Uxin used car staff told reporters, "For example, on the Uxin used car app, when citizens in a certain place search for their favorite vehicles, they will There are fewer and fewer such labels as "off-site registration". With more choices, it is easier for cost-effective cars to be revealed. "In addition, as the market scale expands, second-hand car merchants can also get more. profit.
Secondly, why are second-hand car transactions that have returned to commodity attributes smoother? An industry insider in the second-hand car market gave this reporter an example: When there is no temporary license for a second-hand car transaction, consumer A sells the car to consumer B through a car dealer. , if an accident occurs to the vehicle, Consumer A will be responsible for it, and the car dealer only plays a brokerage role, which is actually an illegal act; or, Consumer A sells the car to a car dealer, and the car dealer pays the full price and uses its own index or a rented index. The advantage of transferring the ownership and then selling it to consumer B is that it ensures the integrity of the transaction, but the disadvantage is that it puts pressure on the car dealer's working capital and car purchase indicators.
html On April 1, the "Beijing Second-hand Passenger Car Transaction Turnover Indicator Management Measures (Trial)" came into effect. This method is to issue a turnover indicator specifically used for vehicle transactions to second-hand car circulation companies. The problem that the turnover indicator solves is When the car dealer purchases Consumer A's vehicle, he can purchase the car in full without a car purchase quota, thus saving the cost of obtaining a car purchase quota. However, because the turnover quota does not allow the vehicle to be put on the road before the transfer is completed, the car dealer adds a car purchase quota. The cost of commercial transportation.Therefore, starting from October 1st, when car sales companies apply for transfer registration, they will implement separate endorsement management and issue temporary license plates. In fact, it is to issue temporary license plates for second-hand cars that can be used on the road. The advantage is that consumers who sell cars can quickly By moving their license plates from old cars and using them to purchase new cars, car dealers also reduce legal and financial risks and costs during the transaction process.
Which type of merchants can achieve greater growth
For second-hand car merchants, who can usher in greater growth space? During the interview, the reporter learned that dealers who mainly focus on new car business still pay limited attention to second-hand cars. Because most of the energy of new car dealers will be used to complete the new car sales tasks reached with the OEMs. For them, dealing in second-hand cars is more about meeting the needs of new car customers who are eager to move their license plates. Therefore, dealers often sell used cars directly to second-hand car dealers, and it is difficult to have the energy to prepare the old cars before putting them away. Go to the showroom for sales.
For e-commerce platforms, some previously locked IP addresses can now be opened, and the audience and views will be wider. They generally welcome the new policy. Wang Xiaoyu, co-founder and senior vice president of Guazi used cars , said that the new policy will play a stabilizing role in promoting the preservation of used car prices, shorten the transaction cycle, and accelerate the circulation of used cars across the country. Jing Wenbing, Chief Strategy Officer of Uxin Used Cars, believes that the new policy is conducive to the formation of a unified national second-hand car market, is conducive to the upgrading of automobile consumption in economically underdeveloped areas, changes the trend of slowing down the growth rate of used car transactions, and stimulates the enthusiasm of the entire market. vitality.
reporters learned from the automobile information platform Autohome that the new policy will bring three benefits to the e-commerce platform: first, the platform will have more cost-effective car sources for users across the country to choose from; second, second-hand cars are because of their products and become more standardized; third, the platform’s online trading service and derivative service capabilities will be improved. The basis for these still requires the platform to further improve the authenticity and transparency of used car sources.
The new second-hand car policy will bring benefits to the offline used car market. Industry insiders in the second-hand car market said that active second-hand car transactions will reduce the inventory level in the market. For larger markets, they can also build a bridge to increase circulation by establishing sub-markets in other places.
The implementation of the policy still needs to wait for the detailed rules of various places.
During the interview, the reporter learned that all business entities are waiting for the introduction of detailed implementation rules of various places. Autohome stated that they learned that Jiangsu, Hebei, Tianjin, Zhejiang, and Guangdong have all relaxed their restrictions on the relocation of second-hand cars that comply with National V emission standards. Industry insiders in the second-hand car market told reporters that Beijing is currently collecting opinions from various districts to form a unified policy.
In the past two years, the tight supply of new cars caused by the epidemic has caused the world's major automobile markets to achieve double growth in second-hand car transaction scale and transaction price. In 2021, a total of approximately 7.53 million second-hand cars were sold in the UK, a year-on-year increase of 11.5%. In the first 10 months of 2021, the average used car transaction price at U.S. franchise dealers was $25,904, a year-on-year increase of 19.1%. In 2021, my country’s used car transactions reached 17.5851 million units, a year-on-year increase of 22.62%.
Previously, Shen Jinjun, president of China Automobile Dealers Association, told reporters that with the gradual liberalization of my country's second-hand car policy, second-hand cars have moved to a central position. my country will tap the endogenous power of second-hand cars and revitalize the 307 million yuan in ownership. quantity. Especially this year, the liberalization of second-hand car policies and the reduction of purchase tax will have the effect of one plus one being greater than two. The basis for achieving this goal is to clear congestion points, maintain quality and quantity, and form an ideal scenario for China's second-hand car market.
