A few days ago, according to Lexus official information, Lexus brand sales in October were 16,324, an increase of 11.2% year-on-year, of which the sales of smart and hybrid models accounted for 34.9%. Cumulative sales from January to October were 160,914, a year-on-year increase of 21.5%, of which smart and hybrid models accounted for 31.1%. So far, Lexus’s sales from January to October have surpassed the sales of the whole year of 2018 (160,468), and the hot sales of smart and hybrid models cater to the rapid rise of domestic new energy vehicles.
In terms of products, Lexus launched its new small SUV-UX in China at the beginning of 2019, as well as the Audi Q3 of the same level. The BMW X1 launched a direct competition. At the subsequent Chengdu International Auto Show, the brand-new RX/RX-L was launched. The new car is positioned as a medium and large luxury SUV, further expanding the user base and providing consumers with imported high-quality SUV models. At the same time, the new ES, NX, and LS models have further improved the competitiveness of products through the improvement of intelligent network connection and safety configuration.
At the upcoming Guangzhou International Auto Show in November, Lexus is expected to bring its first pure electric model LF-30, which will be equipped with Lexus’ core electric technology and intelligence. The latest technology in interactive technology leads the development trend of Lexus in the future. It is reported that Lexus will launch 15 electric models in the next 5 years, of which 3 are pure electric models. Faced with the rapid rise of domestic new energy vehicles, it is believed that they will be launched on the market soon.
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