Wuling's title of God's car is definitely not a vain name. As early as before, Wuling was once hotly scrambled by everyone. Not long after its former autumn scenery, the Wuling Hongguang MINI EV put it on again. The hot search in the automobile circle has caused many car friends to call out: "Wuling Niu X!" At the same time, Wuling has also made the first shot in the field of new energy, since Wuling has stood firm in many subdivisions of automobile types. If the foot is removed, then it will definitely find a new breakthrough again.
In 2021, the domestic pickup truck market becomes particularly lively due to a new entrant. Not long ago, Wuling Motors, known for "whatever the people need, we will make" officially announced its entry into the pickup truck market. The first product journey will start blind ordering in February and will be officially launched in March.
Last year was a year when the pickup truck market went retrograde. Despite the huge impact of the epidemic on social production and life in the first quarter, driven by a series of favorable policies such as the lifting of the ban and consumption encouragement, the terminal sales of the pickup truck market for the year were 415,000, an increase of 6.3% year-on-year. It outperformed the domestic auto market, and its penetration rate in the new car market increased from 1.6% in 2018 to 2.0%.
Although many people are not optimistic about the Wuling Zhengtu pickup, they have to admire Wuling's publicity methods. Not long ago, Wuling Zhengtu has successively released fishing models, camping models, and snow models...Wuling will have many modified models waiting to be unveiled in the follow-up of this pickup truck.
Accurately impress potential users
Since the start of blind booking on February 2, it has received 837 orders in just one day. This number is compared with the blind booking data of other heavy models. Not too good, but it also reflects a problem: It is not difficult to guess that Zhengtu will not be expensive, and it will definitely be a down-to-earth model.
When buying a car in China, face is a very important thing, especially for low-priced models. People’s psychology is to always be affirmed.No matter how cheap the car is, it is also a large-scale consumption. It costs tens of thousands or even hundreds of thousands of consumption, but it can't be exchanged for approval. It is a bit uncomfortable for anyone to change this matter. Therefore, the cheaper the cars made by Chinese brands these days, the design will not be bad (for example, Vision, Arrizo 5, etc.). From the actual design of Zhengtu and the official publicity map, it does not feel like Zhengtu. A cheap car. So in the matter of facade, Zhengtu is very much in Wuling, it knows exactly what users need.
Although this kind of addition on the car is not too tall and black technology, even if you buy a vegan car, outdoor sports enthusiasts can get a car that meets their own needs through modification in the aftermarket The purpose of the car, to say it is bigger, this is not without substitutability, but this kind of attitude comes out, it is easy to impress the surrounding potential customer groups.
to meet your individual needs
Although the front of this Wuling Journey is not designed to be as handsome and stunning as other pickups, it does conform to the practical design concept of Wuling. Its front and body The overall look is quite satisfactory, and the trunk is also designed with a square design concept, so the overall feeling it gives people is very square and it is a practical pickup.
In terms of performance, it uses a 1.5L naturally aspirated engine, with a fuel consumption of 7L per 100 kilometers, and only costs 40 cents per kilometer. It is very economical and practical. Due to the limited information available, the performance can only be temporary Tell everyone about this. In addition, the new car officially supports modification, and the appearance after the official modification is as follows:
After the official change, it is divided into three versions, which are the Cold War, the Cross Border, and the Mountain Dew. After the modification, the appearance is instantly upgraded to a level. The point that can be modified is also very suitable for the target consumer group of this Wuling Journey. After all, young people like to play some modification!
The rise of the pickup truck market
Pickup trucks originated from the United States,And American culture has been dominating the development direction of global pickup trucks. The few people in China who first came into contact with pickup trucks have a perceptual demand for off-road experience of pickup trucks far greater than their rational needs for transportation purposes. Pickup trucks have invisibly become a tool to show off in the hands of this group of off-road players with high spending power and strong public opinion influence.
But such a pure "play-type" pickup is not the pickup that the majority of people need most. They often have strong power performance, many off-road and technological configurations, but also match high prices, high fuel consumption, and high maintenance costs, which are not in line with the pragmatic needs of the new generation of Chinese people. China's road conditions and population density are also destined for American pickup trucks with large body sizes (especially the body width), which are not suitable for Chinese road conditions.
The emergence of Wuling Journey has brought more enthusiasm to the domestic pickup truck market, and has also triggered a mixed industry thinking. Leaving aside the product strength for the time being, from the perspective of the positioning of “young people’s pickup trucks for entrepreneurship” and Wuling’s traditional pricing model, the journey is mainly geared towards the cargo pickup market, and the vehicle is mainly value-added and practical, so the final price should be very affordable. It is estimated to be around 50,000 yuan. Undoubtedly, this price is very competitive in the current market, coupled with Wuling's popular brand reputation, and its channel advantages across counties and townships, Wuling's entry into the pickup market will have an impact on the existing structure.
written at the end
In the era of rapid economic development, Wuling quickly occupied the huge utility vehicle market by relying on its large space, low price, stable and reliable commercial and passenger products. Whether it is a micro guest or a micro card, Wuling's concentration in market segments has reached about 70%. Since the reform and opening up, there has been a Wuling in the struggle of many private owners in China.
When the epidemic in early 2020 made everyone worried about the domestic auto market, the first to stand up and build confidence for the entire industry was SAIC GM, which produced masks in batches in 3 days and independently developed and produced mask machines for 76 hours. Wuling. Since then, whether it is cross-border snail powder, launching of street stalls, creating new markets for scooters, and building large four-seater family vehicles,It is the starting point to link the "people's needs" with Wuling as the starting point, and inject new momentum into the development of the market and the industry.
At the same time, under Wuling's recent series of intensive propaganda methods, the "pickup fever" has obviously heated up, and more eyes have gathered here. In 2021, under the call of the policy of pickup trucks to the countryside, Wuling pickup trucks may play a role in promoting the lower market. From this perspective, Wuling's entry into the pickup truck market is still worth looking forward to. Of course, we also hope that Wuling can launch a richer and more distinctive pickup truck product under the "scheming for directions" of Zhengtu pickup trucks to boost the domestic pickup truck market.
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