In the 2020 Wuhan Fashion Week just past, EYM designer Huang Li Yong redefines the individual image of youth clothing in combination with the contemporary art atmosphere. He starts associations and thinking around the common desire of interdependence between man and nature, conveying pure, comfortable and fun Life experience. Who is Huang Li Yong ?
They use clothing to communicate with the world!
In 1994, Huang Li Yong was admitted to Wuhan Textile University Fashion Design Department, before returning to his alma mater in 2011, he was a designer with high market acceptance. The brands that have worked together have entered all shopping malls in Wuhan in just one year, setting a number of sales records.
In 2011, Huang Li Yong returned to school and at the same time founded his own brand EYM. He is also the first designer in Wuhan to be on the China International Fashion Week stage as a college teacher.
has become attached to the clothing 26 Huang Li Yong, more willing to accept the title of teacher than a designer. Rather than attribute the hard work of 26 to love, I prefer to call it an attitude to life. From the busy commercial battlefield to education, to the birth of his own original brand, he has always been inseparable from his pursuit of the essence of life. For fashion, he is a seeder and an outsider.
has been in the post for more than ten years, and Mr. Huang bluntly said that he is a realistic idealist. For him, branding is not just about making money, EYM is more like a student laboratory. Outside the campus is a cruel world, but inside the campus is an idealistic paradise. Huang Li Yong is the gatekeeper who guards this place.
He has taught him what he has learned throughout his life, hoping to enable students to learn how to balance creativity and survival, so that they can directly understand that making costumes is not only the glamour of the moment on the stage, but also requires countless polishing and efforts behind it.
Huang Li Yong said that being a teacher gave me another way of looking at life and a sense of accomplishment. In the time spent with the students, creativity is limitless. For the first time, Huang Li Yong feels that his energy can be so great that making clothing is no longer about fast food and consumption, but nurturing infinite hope.
As a brand designer rooted in Wuhan, Huang Li Yong hopes to show its due value to the clothing industry in Wuhan, and as a teacher, he also hopes to help these future designers start better. With a dual identity, he also possesses the sensibility of a teacher and the ambition of being a costumer. With a pure and sincere attitude, he slowly becomes the latter and promoter.
