As a mother of two children, I have always trusted big-name chain maternal and child stores about the products of my children. Although the price will be more expensive, it is more guaranteed in terms of quality. For mothers, the safety of their children's things is definitely the first priority.
However, in the first half of the year, we changed our new community to replace the school district housing. Now there are no big-name chain maternal and child stores outside this community, only one maternal and child store with an inconspicuous location.
At the beginning, I just went there with the mentality of "shopping around", but as soon as I entered, I was "spreading fans". It is said that this maternal and child store has been open for almost 10 years. Under the impact of e-commerce and the epidemic, their business is still good. Many mothers in the community say, ", this store has a 100% repurchase rate ." How do maternal and child stores like
do it?
Quality first, reasonable price
A maternal and infant store has 5 major categories: Baby and children toys, baby food, toiletries, baby clothing, and maternal supplies.
Among them, milk powder is a particularly important category and a high-consumer product. The milk powder in this store is all big brands and has a relatively complete range of types. The boss’s wife will personally visit the first-line production lines of many milk powder, and then the authorization certificates of their manufacturers will eventually be sold to consumers.
Maternal and child products, quality is definitely the first factor that consumers consider. The second is the price. After all, e-commerce is developed and convenient now. If the price is too high, people generally choose to shop online. The price of this parent store is very affordable and is cheaper than online shopping when doing activities.
online and offline combination, no bundled consumption
Last time the community was blocked due to the epidemic, their family was the supply channel for maternal and child products in the entire community. There was no price increase due to the epidemic, and there was no bundled consumption. For example, you must be a membership or spend a lot before you can give it to you.
Because of this incident, everyone has received more positive reviews of this store. The reputation of consumers after use is the best publicity. The combined online and offline operation model facilitates consumers while attracting more customers.
The store staff is professional and has high credibility
Whether the business of the maternal and child store is good, the service attitude of the salesperson is a very important part.
The employees of their store should attend some training regularly and be proficient in product, childbirth, nutrition and other knowledge. Use professional knowledge to promote consumption, and a good user experience will make customers more willing to repurchase and recommend to other consumers.
Project classification, clear financial management
Maternal and child stores have complex categories, diverse marketing methods, and need to connect with multiple suppliers. Operators must not only handle these complex data well, but also do a good job in project classification management, and be aware of financial status, when to replenish stocks, how to prepare inventory, employee training management, etc. How to manage these data efficiently and quickly, Shenxiang Mima Baby Business Book is definitely a good helper for maternal and child stores.
Classification settings, convenience of accounting
This mother and baby business book presets detailed expenditure and income classification, which can record the daily income and expenditure in the store in detail. You can also add and delete according to your actual needs, which is convenient for management and easy to keep your bookkeeping.
Look for flow to avoid missed accounts
The daily flow of flow to the mother and baby store is relatively large and complex. This account book can quickly find flows. Click "flows" in the lower left corner of the account book, and then click " to filter " to filter through time, project, amount, merchant and other multi-dimensional filtering. Quickly check every transaction, make simple reconciliation, and avoid missing accounts.
Multiple accounts and easy accounting
Shenxiang Mima Baby Account Book can realize multi-person accounts , can also set different identities and permissions according to your needs , so that employees and bosses can keep accounts together, and perform their duties, avoid misrepresentation and misremembering, and easily manage accounts.
Multiple chart analysis, Visual management
The homepage of the account book has a trend chart of revenue and expenditure. You can review and summarize every day, week and month at any time to find profit growth points and profit losses at a glance. There are also one-click chart analysis diagrams, data export, visual management, and easy operation of maternal and child stores.
If the business of the maternal and child store is prosperous for a long time, you must first learn to "calculate the accounts" and use the Shenxiang Mima and baby business account book to make you "calculate the accounts easily!
Article source: Suishouji Community Macha Mom
