limited-edition"ai xiyangyang" and "ai lerongrong", cute art toy blind boxes, lovely bag charms and fridge magnets—these are some of the peripheral products showcased at the press conference for the dongguan division of the 15th national games(ng), the 12th national games for persons with disabilities (ngd), and the 9th national special olympic games (nsog) on september 19th. the productswere developed by three dongguan companies granted an official production license for the games.
so far, the three companies have developed over 200 licensed items, covering various categories. dongguan is knownas"city of art toys in china". the art toy enterprisesthere have actively integrated ai technology with licensed product design, launching dongguan exclusive versions "ai xiyangyang" and "ai lerongrong". besides, exclusive sales areas for merchandise for the 15th national games will be set up at the canton tower in guangzhou, major commercial districts in dongguan, and areas around event venues, creating "sports + consumption" scenarios.
according to the press conference, dongguan, as an important node city in the guangdong-hong kong-macao greater bay area, and known nationally as a "basketball city" and "hometown of weightlifting", will host four events from november to december, including adult men's basketballand weightliftingevents of the 15th ng, as well as the weightlifting and women's deaf basketball events of the 12th ngd & 9th nsog. dongguan will take its involvement in licensed merchandise development as an opportunity to deepen the integration and innovation of the art toy industry with sports, culture, and other ips, promote the art toy industry toward higher quality and greater creativity, and continue to polish the city-brand of "city of art toys in china".
200餘款十五運會潮玩來了！「潮玩之都」東莞再發力
限定款「ai喜洋洋」「ai樂融融」、萌趣潮玩盲盒、可愛包掛、冰箱貼......9月19日，在十五運會和殘特奧會東莞賽區新聞發布會現場，展示了獲賽事特許生產資格的東莞3家企業開發的部分十五運周邊產品。
據了解，目前這3家企業共開發了200餘款特許商品，涵蓋各種品類。作為「中國潮玩之都」，東莞潮玩企業積極將ai科技與特許產品深度融合，推出東莞賽區限定款「ai喜洋洋」「ai樂融融」。同時推動十五運周邊產品專屬售賣區進駐廣州小蠻腰、東莞商圈及場館周邊，構建「賽事+消費」場景。
據介紹，東莞作為粵港澳大灣區重要節點城市，也是全國知名的「籃球城市」「舉重之鄉」，11月—12月將承辦十五運男子成年組籃球、舉重以及殘特奧會舉重、聾人女子籃球等四項賽事。東莞將以此次參與賽事特許產品開發為契機，繼續深化潮玩產業與體育、文化等ip的融合創新，推動東莞潮玩產業向更高質量、更富創意的方向發展，繼續擦亮「中國潮玩之都」城市品牌。
文、視頻｜記者 石夢卓 實習生 唐昕妤
翻譯｜柯妃娟
審校｜趙凡
