this year's may day holiday ended smoothly. according to the department of culture and tourism of guangdong province on may 3, from april 29 to may 3, guangdong received 45.461 million tourists, a year-on-year increase of 77.9%, and an increase of 18.6% compared to the same period in 2019; the total tourism revenue reached 27.44 billion yuan, a year-on-year increase of 101.1%, and an increase of 17.7% compared to the same period in 2019.
currently, guangdong has 216 national aaaa national tourist attractions, 15 aaaaa national tourist attractions, 2 china national tourist resorts , and 28 provincial tourist resorts. during this year's may day holiday, guangdong stimulated potential demand and promoted cultural and tourism consumption through government-enterprise interaction. according to incomplete statistics, there were 1598 culture and tourism activities including 166 themed events arranged throughout the province during the holiday.
the holiday saw a continuous rise in guangdong's culture and tourism market through both online and offline activities, and both physical and service consumption.
guangdong's various attractions are popular among tourists. according to order statistics from ctrip, a chinese tourism company, among the top 10 popular tourist attractions in guangdong during the may day holiday are guangdong science center, window of the world, and chimelong xiangjiang safari park. while guangdong science center, chimelong xiangjiang safari park, and baishuizhai scenic area were among the top 10 in guangzhou.
another highlight of the holiday is the tourism consumption vouchers. the department of culture and tourism of guangdong province, together with major cities in the pearl river delta, unionpay, and amap, issued tourism consumption vouchers for citizens and tourists in guangdong. the first batch of vouchers is effective during the entire may day holiday and quickly ran out on the evening of april 26.
this year's vouchers mainly cover regular tourist routes, scenic spot tickets, accommodation, rv tours, study tours, tourism goods, performance tickets, and related products. according to preliminary estimates, during the may day holiday, 150 key tourist attractions monitored by the province received a total of 12.373 million visitors, a year-on-year increase of 123.7% and an increase of 10.5% compared to the same period in 2019.
public cultural institutions at all levels in guangdong have enriched the cultural life for the public during the holiday by creating new cultural spaces and conducting immersive cultural activities in various forms. according to preliminary estimates, during the may day holiday, 75 key public cultural institutions monitored by the province received 851,000 visitors, a year-on-year increase of 62.9%.
the guangdong museum opened 14 exhibitions to the public and 13 mobile exhibitions in local museums, receiving about 63,000 visitors. the guangzhou library received approximately 143,000 visits from readers, with about 187,000 documents and books borrowed. the library also held 89 offline and online events for about 74,000 participants.
「五一」假期廣東文旅市場強勁復甦：迎客4546.1萬人次，收入274.4億元
今年「五一」假期順利結束。5月3日，廣東省文化和旅遊廳發布的信息顯示，據初步測算，4月29日至5月3日，全省接待遊客4546.1萬人次，同比增長77.9%（按可比口徑，下同），較2019年同期增長18.6%；實現旅遊總收入274.4億元，同比增長101.1%，較2019年同期增長17.7%。
目前，廣東共有216家國家4a級景區、15家國家5a級景區以及2家國家級旅遊度假區、28家省級旅遊度假區。在今年「五一」假期，廣東激發需求潛力，政企互動助推文旅消費。據不完全統計，「五一」假期全省安排各類文化和旅遊活動1598項，其中促進文旅消費主題等重點活動166項。
剛剛結束的5天假期，廣東文旅市場持續升溫，文旅活動精彩紛呈，線下與線上「齊飛」，實物與服務消費「兩旺」。廣東各景區受到遊客們的青睞，據攜程訂單量顯示，「五一」假期，廣東科學中心、世界之窗、長隆野生動物世界等位居廣東熱門景區top10；廣東科學中心、長隆野生動物世界、白水寨風景名勝區等位列廣州熱門景區top10。
發放文旅消費券是一大亮點。廣東省文化和旅遊廳聯合珠三角城市、銀聯、高德地圖，面向在廣東消費的居民和遊客，發放文旅消費券。首輪惠民補貼券覆蓋整個「五一」假期，於4月26日發布當晚被迅速搶光。今年的惠民補貼重點用於常規的旅遊線路、景區門票、住宿、房車旅遊產品、研學旅遊產品、旅遊商品、文藝演出門票和文創產品等。據初步測算，「五一」假期，全省納入監測的150家重點景區共接待遊客1237.3萬人次，同比增長123.7%，較2019年增長10.5%。
廣東各地各級公共文化機構通過打造新型文化空間、開展沉浸式體驗等形式多樣的文化活動，豐富群眾假日期間精神文化生活。據初步測算，「五一」假期全省納入監測的75個重點公共文化機構接待85.1萬人次，同比增長62.9%。
省博物館共有14個展覽對外開放和13個流動展在基層博物館對外展出，接待觀眾約6.3萬人次。廣州圖書館接待讀者訪問約14.3萬人次，外借文獻約18.7萬冊次，舉辦活動（包含線上）89場次，參加活動（包含線上）約7.4萬人次。(更多新聞資訊，請關注羊城派 pai.ycwb.com)
文｜羊城晚報全媒體記者 黃宙輝 黎存根 通訊員 粵文旅宣
圖｜各景區、各文化場館提供
譯｜白心怡
來源 | 羊城晚報•羊城派
責編 | 王楠
