Understand the business model of custom chain S2b2c in one article

Professor Ming Zeng, the former chief of staff of

Alibaba, once put forward the concept of S2b2C. He believes that “all in the future of is service, and S2b2C of the new retail model may coexist with multiple platforms”.

So how to do this model? Is there a detailed method? This article will combine the mode of custom chain to make a detailed analysis for you.

1

S2b2c's new business model

What is the S2b2c model? Simply put, S2b2c is a brand new business model that integrates suppliers to empower distributors and jointly serve customers. On the one hand, this model can screen out excellent suppliers for centralized purchase by distributors; on the other hand, it can also provide SaaS tools, technical support, and training to distributors to better serve customers. We have heard a lot of traditional business models of

, such as: B2B, B2C, O2O, C2C... Why is the S2b2c model an innovative business model?

First of all, the traditional B2B or B2C model is split between merchants and merchants, and the relationship between merchants and customers. The biggest innovation of S2b2c model lies in the common service c of S and Xiaob, and Xiaob service c cannot be separated from the S platform. All kinds of support, but S also needs to serve c through b. Z1zS and many small b are close cooperative relations, not the simple business relationship of traditional B2B, or the management relationship of B2C.

Compared with the traditional e-commerce model, the significance of the S2b2c model is that it is not a traditional franchise system, but an innovative collaborative network. The key to

2

S2b2c model

is the empowerment of B-side

. Currently, after experiencing the baptism of the mobile Internet, the consumption habits of C-side users have undergone a radical change. If we continue to use the past subsidies and burn money to achieve this In its own development, it will inevitably face new difficulties and problems.

In the B-end market, backward production methods and traditional supply chain systems are definitely not enough to face the already upgraded C-end user needs. So we need to transform the B-side to meet the new needs of the C-side users.

▲S2B2C business model of custom chain

At this time, the pain points and problems can be solved through the S2b2c model. If the supply side (S) can deeply empower the B side, it can change the production of the traditional industry And supply methods, B-side can also use new products and services to meet the consumer needs of C-side users. The core of the S2B2C e-commerce model advocated by the

customization chain is that provides an online transaction and service platform for the upstream and downstream of enterprises, builds Internet + corporate services , while achieving Internet upgrades, improves the efficiency of the supply chain, and then promotes the S2B2C model The plan is implemented.

➤Customized chain platform (S)

1. Integrate high-quality upstream suppliers;

2. Provide enterprise service providers (B) with various technical, training, and data support;

3. Assist enterprise service providers (B) to complete the business Customer (C) services include a series of services such as pre-sales, after-sales, and delivery.

➤Enterprise service provider (B)

settles on the customized chain platform, finds the needs of enterprise users and feeds this information back to the customized chain platform in order to implement the services required by customers. The so-called S2b2c model of

is not another platform-based development model, but a whole-process, multi-angle brand new model. Only through this kind of in-depth, comprehensive and multi-angle intervention can we truly develop in the blue ocean of the enterprise service market.

3

The driving force of the S2b2c model of the custom chain

First, let's look at the operation model of the custom chain. The customization chain provides enterprise service providers with a set of SaaS systems that can respond in a timely manner, which integrates suppliers, retailers, distributors, and enterprise users. It is a complete set of business closed loops that can better empower enterprise services. Business, and jointly serve corporate customers.

In terms of user needs, the customization chain integrates ten major enterprise service categories, covering the entire life cycle of the enterprise, and can solve the procurement needs of most enterprises.

At the same time, the customization chain not only doesIt has comprehensive coverage from the PC, micro mall, and small programs, and has opened up all data, enabling unified back-end management.

enters the second half of the Internet, it is undoubtedly crucial to have a time-tested and innovative business model. S2b2c's new model not only opens the barriers of the traditional business model, but also a business model that can carry a large number of entrepreneurs. Today, when the Internet dividend is gradually disappearing, it also opens a gap for entrepreneurs. In the past seven years, the customization chain has continued to innovate under this emerging model, and it will definitely become the most suitable ecosystem platform for enterprise service providers in the future.