Brand Finance (Brand Finance), a British brand evaluation agency, released the ranking of the “Top 500 Most Valuable U.S. Brands in 2020” (US 500 2020). Amazon continued to rank first, and Google surpassed Apple in second place. Apple, Microsoft, Facebook, Wal-Mart, Verizon, AT&T, Disney and Home Depot also entered the top ten.
The total value of the top 500 U.S. brands in 2020 is 399.4 billion US dollars. Among them, 56 technology brands are on the list, valued at US$717.4 billion, accounting for 18.4%; 42 retail brands are on the list, valued at US$594.7 billion, accounting for 15.2%; 27 media brands are on the list, valued at US$364.5 billion, accounting for 9.3%; 31 banking brands are on the list, valued at US$278.8 billion, accounting for 7.1%; 29 business service brands are on the list, valued at US$207.1 billion, accounting for 5.3%; 9 telecom brands are on the list, valued at US$186.9 billion, Accounted for 4.8%.
Brand Finance uses the "royalty relief" to calculate brand value, that is, to measure the cost of licensing such a brand in the future.
The following are the top 100 brands in the top 500 brands in the United States:
1, Amazon retail sales of 220.791 billion US dollars/+17.5%
2 Google Technology US$159.722 billion/+11.9%
3, Apple Technology US$140.524 billion/-8.5%
4, Microsoft Technology US$117.72 billion/-2.1%
5, Facebook technology US$79.804 billion/-4.1%
6, Walmart retail sales US$77.520 billion/+14.2%
7, Verizon Telecom 63.692 billion US$/-10.5%
8, AT&T Telecom US$59.103 billion/-32.1%
9, Walt Disney Media US$56.123 billion/+22.7%
10, Home Depot retail $50.508 billion/+7.3%
11, YouTube media $44.476 billion/+17.5%
12, Starbucks food and beverage $41.043 billion/+4.5%
13. Wells Fargo Bank US$40.881 billion/+2.3%
14, Coca-Cola soft drinks US$37.935 billion/+4.8%
15, McDonald’s (McDonald's) Catering US$37.449 billion /+18.9%
16, Bank of America (Bank of America) 35.361 billion U.S. dollars/-3.6%
17, Nike (Nike) apparel 34.792 billion U.S. dollars/+7.3%
18, international Business Machines (IBM) Technology USD 33.358 billion/+1.5%
19, CITI Bank USD 33.131 billion/-9.0%
20, Marlboro Tobacco USD 32.671 billion/-2.7%
4da1 a#21, Deloitte Business Services US$32.471 billion/+9.6%22, Chase Bank (Chase) Banking US$31.250 billion/-13.8%
23, United Parcel Service (UPS) logistics US$29.482 billion/+0.6%
24, American Express Business Services US$29.160 billion/+6.2%
25, Xfinity Telecom US$28.828 billion/+6.4%
26, UnitedHealth Healthcare US$28.324 billion/-7.4%
27, Intel Technology US$27.507 billion/- 5.5%
28, Visa business services US$26.856 billion/-3.0%
29, Instagram media US$26.437 billion/+58.0%
30, Accenture IT services 252.94 USD billion/-3.8%
31, PricewaterhouseCoopers (PWC) Business Services USD 24.808 billion/-0.3%
32, Lowe's Retail USD 24.757 billion/+3.4%
33, General Electric Engineering and Construction US$24.205 billion/-14.4%
34, Oracle Technology US$23.590 billion/-6.7%
35, Cisco Technology 23.322 billion USD/+7.1%
36, CVS retail USD 23.182 billion/+9.1%
37, FedEx logistics USD 22.99 billion/-5.1%
38, Netflix Media US$22.945 billion/+8.4%
39, JP Morgan Bank US$22.826 billion/+15.3%
40, Boeing Aerospace and Defense US$22.749 billion/-29.0%
41, Costco retail $22.604 billion/+32.1%
42, Mastercard business services $19.838 billion/+8.4%
43, Spectrum Telecom $19.266 billion / +25.0%
44, Pepsi soft drinks US$18.922 billion/+2.2%
45, Ford cars US$18.515 billion/-1.4%
46, Chevron ) Oil and natural gas US$17.855 billion/+4.7%
47, Dell Technologies US$17.630 billion/-22.9%
48, KFC Catering US$17.105 billion/+27.0%
49, Anthem Healthcare US$16.599 billion/+22.4%
50, Target Retail US$15.873 billion/-3.7%
51, Paypal Business Services US$15.798 billion/+ 20.7%
52, ExxonMobil oil and gas US$15.438 billion/+16.1%
53, Uber Logistics US$15.297 billion/-32.0%
54, National Broadcasting Corporation (NBC) Media US$15.153 billion/+5.0%
55, Walgreens retail US$14.872 billion/-6.6%
56, UNIVERSAL Media US$14.750 billion/-6.1%
57, Capital One Bank US$14.719 billion/+1.8%
58, Chevrolet (CHEVROLET) Automobiles US$13.995 billion/+5.3%
59, TCS IT services US$13.499 billion/ +5.3%
60, Lockheed Martin (Lockheed Martin) Aerospace and Defense US$12.635 billion/+14.7%
61, Humana (Humana) Health US$12.599 billion/+22.5%
62, Tesla Motors US$12.416 billion/+64.9%
63, Optum Healthcare US$11.924 billion/-6.1%
64, CBS Media US$11.588 billion/ +4.9%
65, Goldman Sachs Bank US$11.339 billion/+7.2%
66, Warner Bros. Media US$11.295 billion/-13.9%
67, Johnson & Johnson (Johnson & Johnson) Pharmaceuticals US$10.879 billion/-11.2%
68, Hilton Hotels US$10.833 billion/+35.0%
69, Airbnb Leisure and Tourism US$10.498 billion/ +27.6%
70, GEICO Insurance USD 10.367 billion/+18.0%
71, Salesforce Technology USD 10.218 billion/+25.5%
72, Booking.com ) Leisure and tourism 10.196 billion US dollars/-15.3%
73, Sam's Club retail 9.728 billion US dollars/-4.3%
74, TJ Maxx retail 9.488 billion US dollars/+32.3%
75.Medton Medtronic Healthcare US$9.467 billion/-1.9%
76, Adobe Technology US$9.360 billion/+8.8%
77, Delta Airlines US$9.229 billion/-8.7%
78, HP Technology USD 9.134 billion/-8.6%
79, Allstate Insurance USD 9.079 billion/+13.7%
80, Morgan Stanley (Morgan Stanley) Bank US$8.886 billion/-1.8%
81, American Airlines (American Airlines) Airlines US$8.882 billion/-7.0%
82, 3M Technology US$8.856 billion/+0.8%
83, HCA Healthcare US$8.814 billion/+40.0%
84, Union Pacific Logistics US$8.738 billion/-6.2%
85, Cognizant IT Services US$8.573 billion/-1.5%
86. US Bank U.S. 8.54 billion U.S. dollars/-12.5%
87, Gillette cosmetics and personal care 8.479 billion U.S. dollars/+4.1%
88, Fox Media US$8.419 billion/-47.2%
89, Tyson Foods US$8.417 billion/+14.3%
90, Aetna Healthcare US$8.411 billion/-22.3%
91, Progressive Insurance (Progressive) Insurance USD 8.382 billion/+11.2%
92, John Deere Engineering and Construction USD 8.330 billion/+30.5%
93, United Airlines Airlines US$8.227 billion/-2.8%
94, ESPN Media US$8.223 billion/-1.5%
95, eBay retail US$8.150 billion/-9.2%
96, 20th Century Pictures (20th Century Studios) U.S. 8.130 billion U.S. dollars/+32.3%
97, Purina Foods 8.033 billion U.S. dollars/-1.7%
98, Subway Food and Beverages 7.998 billion U.S. dollars/+3.0%
99, LinkedIn Media US$7.837 billion/+28.1%
100, Metlife Insurance US$7.701 billion/-2.5%
(Text/Global Business News)
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