During the 2022 Qatar World Cup , many World Cup-themed digital collections sprung up. Such as FIFA·Creation NFT (digital collection) series, Shuzang China·World Cup national treasure series digital collection, Spiritual Realm Collection·kick off series, etc.
With the continuous construction and improvement of blockchain technology , more and more people are beginning to join the carnival of digital collections. Its unique characteristics and traceability have made more and more Generation Z collectors fall in love with this game that cultivates new era tastes in the digital world. "Digital collection" is the hottest new word in 2022, representing a trend.
So what is a digital collection? Are domestic digital collections the same as international “NFTs”? What new tricks are being played with digital collections?
Picture source: Shuzang China
digital collection = NFT? There is a relationship and a more substantial difference
What is a digital collection?
In layman's terms, digital collection generally refers to a limited-edition virtual cultural commodity, including digital pictures, music, videos, 3D models and other forms. Its issuance, purchase, use and other processes are recorded through blockchain technology, making it unique, non-copyable, non-tamperable and permanent. It is also called "digital art" and "virtual digital goods".
Picture source: Qianlong.com
When talking about digital collections, everyone can definitely think of another word - NFT. Many people often confuse the two and even think that "digital collections = NFT". Is this really the case?
Liu Tianjiao, director of the Blockchain Copyright Center of the Technology and Standards Comprehensive Laboratory of the National Press and Publication Administration of China, pointed out that there are three differences between domestic digital collections and foreign NFTs.
First, foreign NFTs are based on public chains. The public chains are open to everyone and anyone can participate, read data, send transactions, etc. The core feature of foreign NFT is that it is unmanaged and uncontrolled, and there is no supervision by any person or institution. Domestic digital collections are based on consortium chains. Many blockchains and consortium chains are infrastructure built by the government, and the state manages consortium chains.
Secondly, in terms of the content of the released collections, foreign NFTs have not passed copyright review, while domestically regulated digital collections must go through content review before being uploaded to the chain for release. Positioning digital collections as digital publications means that they must be published and distributed before they can be circulated and sold.
Third, NFT tokenizes a work or a virtual thing, and does not convey the value of a true digital literary work or digital copyright work. Digital collections circulate cultural elements through the use of blockchain technology that is traceable, non-tamperable, open and transparent.
Jay Chou ’s “NFT” products were stolen, sparking public opinion. Source: Instagram
In short, digital collections are an imported name for NFT, and they are given the attribute of “de-financialization”. What are the uses of
digital collections?
This year, digital collection platforms have grown rapidly. According to incomplete statistics, there are more than 400 large and small digital collection platforms in China, and the digital collections issued involve many industries and fields such as intangible cultural heritage, sports, film and television, aerospace, , and well-known artists.
Source: CCTV News
Among the people who buy digital collections, the majority are young people from Generation Z. The main reasons are as follows:
One, the museum craze that has arisen in recent years has collided with the epidemic. On the surface, the digitization of museums and cultural and creative digitization is a phased measure to meet the public’s spiritual and cultural needs, but in fact it is increasingly becoming their long-term development direction in the future;
: Secondly, for Generation Z, digital collections and Internet channels are a "double kitchen ecstasy". As Internet natives, they have a higher acceptance of digital products and cultural artworks with national trends and national styles;
: Although they cannot be circulated and traded, posting pictures and posting pictures are not only "self-pleasure". In the era of eyeball economy, they not only continuously strengthen the psychological and emotional identification of "insiders", but also objectively play the role of "bringing goods". The "tap water" screens are flooding the screen one after another, which will make more young people "fall into the trap".
Source: Internet
Industry insiders believe that as Generation Z has gradually become the main consumer, digital collections, as a new type of digital commodity, can attract the attention of more young people if they can interact well with brands, and help brands achieve faster and wider dissemination on the Internet, thus increasing brand value. Some tourist attractions and museums use digital collections to digitally market their iconic landscapes and collections, which has a positive role in promoting their own business promotion and traditional cultural protection. What interesting digital collections does
have?
2021 is called the first year of digital collections: before, there were big fashion brands such as Nike, Adidas, Gucci, and Alibaba, Tencent and other Internet companies have entered the game. Later, Xinhua News Agency, China Central Radio and Television Station and other China's mainstream media caught up with the trend. The popularity of digital collections has repeatedly gone out of the circle and swept across all fields. Let me list some of the more popular digital collections for you.
01. Alibaba Olympic cloud badge digital collection Olympic badges have a history of a hundred years. Starting from the paper badges of the first Olympic Games to the later metal badges, they are actively sought after by Olympic enthusiasts. Olympic athletes and staff have a tradition of exchanging badges. Alibaba Group has released a total of 4 digital collections, each limited to 8888 copies. The collection incorporates traditional Chinese culture elements such as ink and yin and yang into the design, vividly showing the style of ice and snow athletes on the field, and containing rich traditional cultural heritage.
Source: Alibaba 02.
The Jinling version of "Compendium of Materia Medica" is the original woodcut version published by Hu Chenglong in Jinling in 1593. It is also the original version of the book. It is the only version compiled by the Li family themselves so far, and has rare commemorative and collection significance. The prototype of the digital collection of ancient books released this time is authorized by Institute of Traditional Chinese Medicine Information, China Academy of Chinese Medical Sciences . Within 24 hours of opening reservations for this digital collection, the number of visitors exceeded 100,000.
Picture source: China Academy of Chinese Medical Sciences
03. Xinhua News Agency "Daily Star" "Wonderful Moments" "World Cup Digital Collection" produced by Xinhua News Agency, including 10 "Legendary Star Cards" recalling the classic moments and character stories of the World Cup. Qatar After the start of the World Cup, a "Daily Star" will be launched every day, each with its own characteristics.
Source: Xinhua News Agency 04.
In order to help the inheritance and development of Wudang culture, the "Central Data Collection" platform has recently launched the "Wudang Book of Life" series of digital collections. The "Wudang Book of Life" series of digital collections launched this time is inspired by Wudang's classic boxing routines, health-preserving exercises and Qimen weapons. Among the five models for sale to the outside world, the vivid charm of Wudang Xiaoyao Fan, Wudang Xuanwu Stick , Wudang Secret Kung Fu Baduanjin, Wudang Chunyang Sword, and Wudang Taiyi Whisk are vividly depicted in vivid brushwork.
Picture source: "Central Data Collection"
05. China Aviation Construction, Guangming.com "Future Space City" On December 28, 2022, China Aerospace Construction Group and Guangming.com plan to jointly launch the "Future Space City" series of digital collections on the "Guangming Data Collection" digital collection platform. The
"Future Space City" series is divided into five chapters: "Running to Space", "The Gate of the Heavenly City", "Space Home", "Open Things in the Sky", and "City of a Thousand Planets", which will continue to enrich our imagination of deep space, and this will also open up a new metaverse world for us.
Source: "Guangming Digital Collection"
According to the "Global NFT Digital Collection Market Development Research Report in the First Half of 2022", the scale of China's digital collection market is expected to reach 29.52 billion yuan in 2026. In other words, digital collections are still in their infancy, and there are endless possibilities for development in the future.
Have you ever purchased a digital collection?
Reviewer: Zhang Ning Planner: Li Zhengwei Coordinator: Mu Ziye Writer: Li Fei, Mu Ziye
Reference: Guangming Daily , Xinhuanet , CCTV.com, People's Network , Dazhong Daily, Huxiu
Source: World Internet Conference
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