Nowadays, almost all major Internet companies are reducing costs and increasing efficiency, which shows that the cold weather is really severe!
Large companies all over the world have a common problem, that is, when the company becomes big, it not only has "too many people to do things!" but also likes to engage in factional disputes!
Some time ago, Liu Qiangdong of JD.com angrily criticized JD.com for losing its retail business culture. Many brothers became arrogant and complacent!
There is nothing wrong with what Liu Qiangdong said, because although many companies under JD.com have completed their listings in recent years, overall, JD.com’s development trend in recent years is still very weak. JD.com’s market value has stagnated for many years, which is the best proof!
Ma Huateng is the richest man in China. Tencent is also the Internet company with the largest market value in China. But now Ma Huateng is anxious. What do you think we should do?
media broke the news that Tencent held an internal employee meeting online. The theme of this year’s meeting is cost reduction and efficiency improvement. Regarding the reform of some PCG businesses, "You can't survive anymore, and you still play ball casually on weekends," Ma Huateng shouted from the air, "Then there is not much time left for them." If the business team cannot put pressure on themselves, then the general office will put the pressure. Ma Huateng also publicly stated at the conference that he no longer believes in the story of volume buying. Tencent should not ask him about volume buying in any future business (including IEG). It is meaningless.
Many netizens may ask after seeing Ma Huateng’s words? Tencent is China's leading Internet company, and there are so many members in the Tencent department. Why is it that even Ma Huateng feels anxious now? We might as well analyze it briefly!
In the field of e-commerce, Tencent is JD.com on the left and Pinduoduo on the right. Although these two are both good e-commerce companies, currently the and Alibaba series e-commerce companies are still the number one in the country.
In the field of games, although Tencent Games is currently the number one, Tencent Games now not only has to face competition from its old rivals NetEase Games , but also faces competition from some newcomers, such as MiHoYo and so on.
The reason why Tencent developed so fast before was because there was no Internet anti-monopoly law at that time. Tencent could rely on its own traffic and capital to grow, but now this strategy is temporarily ineffective!
Tencent can now be said to be in a battle of four, but Tencent's overall strength is still very strong. After all, Tencent's WeChat QQ is still invincible!
Ma Huateng also highlighted one sentence, that is, the video account is the hope of the entire company. So the question is, why does Ma Huateng value the development of Tencent’s video account so much?
In Mr. Chun’s view, Ma Huateng is worthy of being a veteran of China’s Internet. He has revealed the key to the problem in just one sentence!
The Internet is essentially a traffic business. It is not enough to have traffic, you must let the traffic convert. Conversion alone is not enough, you must also let the traffic stay on your products for a long time.
Let’s put it this way, before the rise of various short video APPs, WeChat can be said to be the APP that accounts for the longest time among our users.
But after the rise of short video platforms, WeChat’s user time continues to be eroded. Now the short video platform can not only watch various short videos, but also watch movies and shop. Who can imagine what else you can do in the future? Do you think Ma Huateng can avoid anxiety?
That’s why Mr. Chun loved to say that sentence in the past. The Internet is a magical industry, because you don’t know how many years you can be popular, let alone who will subvert you in the future?
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