1htmlOn December 17, OnePlus held the 9th anniversary celebration of "Born to New" event. OPPO Chief Product Officer and Founder of OnePlus Liu Zuohu announced at the event that OPPO officially opened the era of dual brands, and OPPO is OnePlus online. At the same time, OPPO launched the "escort plan" for OnePlus, and will invest 10 billion yuan separately for OnePlus in the next three years, and provide all-round support in terms of technology, channels, services, etc. OnePlus China President Li Jie said that OnePlus will focus on the performance track and bring users products with extreme performance and texture design. At the same time, in order to make good products, OnePlus will spare no expenses, and OnePlus' comprehensive net profit margin can be 0 in the next three years.
OPPO officially ushered in the era of dual brands. OPPO online is OnePlus
Liu Zuohu proposed that in the current consumption environment, users' preferences for purchasing machines are becoming increasingly diversified, and a single product or brand is difficult to meet the needs and preferences of different users. In this regard, OPPO officially ushered in the era of dual brands. OPPO and OnePlus each established brand characteristics and launched differentiated products for different users to meet users' purchasing needs.
Under the dual brand strategy, OPPO will continue to lead the industry in the two tracks of image and design through two hero series Find and Reno. OnePlus, as a pioneer brand of OPPO's main performance, focuses on the performance track and creates fine products with extreme performance and texture design.
In terms of the collaboration between the two brands, OPPO online is OnePlus, and in the future online will be OnePlus' main battlefield. OnePlus originated online and has achieved outstanding results in the high-end online markets at home and abroad in the past nine years. Under this dual-brand collaboration strategy, OnePlus will give full play to its online efficiency advantages and create more extreme products for users.
OPPO starts the "escort plan" and invest 10 billion for OnePlus in the next three years alone
In addition, OPPO will officially start the "escort plan" to escort OnePlus' development. OPPO will invest 10 billion yuan in OnePlus alone in the next three years; the leading technologies of OPPO Research Institute and R&D departments, especially cutting-edge technologies in the performance track, will give priority to OnePlus, allowing OnePlus products to be quickly applied to the industry's top technologies; in terms of channel and service, OnePlus has entered more than 5,000 offline stores across OPPO, and 1,000 service outlets across the country are open to OnePlus users, providing equally high-quality after-sales service.
stick to the original intention of making good products. Within three years, the comprehensive hardware net profit margin can be 0
OnePlus China President Li Jie said at the anniversary celebration that OnePlus will continue to focus on making good products in the future. The 10 billion yuan invested by OPPO will be mainly used for product research and development to create high-quality products that have both ultimate performance and texture design and have flagship experience. In order to make good products, OnePlus dares to make concessions in profit margins. Li Jie said: "We are confident and determined to make good products at all costs. In the next three years, OnePlus' comprehensive hardware net profit margin can be 0."
Li Jie said that more than 90% of the experiences on mobile phones are highly linked to performance, and OnePlus' performance gene has always been deeply embedded in products of all generations. Multiple generations of products have brought users an extremely smooth experience of using the machine with excellent performance. In the future, OnePlus products will carry out in-depth software and hardware collaborative adjustments while fully loading the hardware configuration to create an ultimate performance experience. Textured design is OnePlus’ brand label. For OnePlus, design is an absolutely uncompromising part. While the product is full of performance, it must also have both appearance and feel.
The upcoming future performance flagship OnePlus 11 is also debuting at this anniversary celebration. OnePlus 11 has been polished for a year and has combined the strongest performance R&D resources and the top industrial design capabilities within it, which will bring users a performance experience that will lead the future.
htmlFor 19 years, OnePlus has always launched good products with strong performance, smooth experience and elegant design to users, and has achieved a good market reputation. With the support of OPPO's dual-brand strategy and escort plan, OnePlus will move towards a new era of development, continue to bring ultimate performance and texture design to users, have boutique products with flagship experience, and gain wider market recognition.
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