On June 6, 2019, the Ministry of Industry and Information Technology officially issued 5G commercial licenses to China Telecom, China Mobile, China Unicom , and China Radio and Television, and China officially entered the first year of 5G commercial ; in 2020, industry leaders including Huawei and Xiaomi launched 5G mobile phones, with more than 60 million 5G users in China, and 5G commercialization was used on a large scale. At the end of the same year, Apple launched its first generation 5G mobile phone iPhone 12 series, and global smartphones accelerated their entry into the 5G era.
For many mobile phone companies, the 5G era is not only a conversion of network standard , but also a new opportunity for market changes. After all, every technological change is inevitably accompanied by a market reshuffle, and the alternation of new and old brands is inevitable. However, the development of the story is unexpected. Huawei, which has the most patents for 5G in the world, accidentally fell behind. The reason is very simple - technical obstacles, and technical barriers that come from the outside world and cannot be solved in a short period of time.
As of December 2022, Huawei's internal folding screen Mate X2 is the only 5G mobile phone currently on sale in Huawei. It is equipped with Kirin 9000 processor. The price is similar to the previous folding screen price. The starting price is as high as 17,999 yuan, which discourages many consumers. According to the market report of the authoritative market research and consulting agency Strategy Analytics, in the third quarter of 2022, Huawei mobile phone global market share is less than 3%, ranking ninth in the world. You should know that Huawei once ranked first in the world during the glorious period, and it was a bit regrettable. What’s more important is that Huawei’s smartphone sales are mostly 4G mobile phones and rely heavily on the domestic offline market. With the accelerated popularity of 5G, the difficulties faced by Huawei’s mobile phones will become increasingly difficult.
According to the latest report of the international authoritative technology media THE VERGE, the latest mobile report of Ericsson , the world's largest 5G device supplier, shows that by the end of 2022, there will be 1 billion wireless users worldwide connected to 5G networks. More importantly, in some areas where communications are lagging behind, 4G's growth will also reach its peak at the end of the year and gradually enter a period of decline, and 5G will become the dominant technology of global communications.
4G communication technology has entered a period of decline, and 5G has become the leading technology in the global communications. This means that the "cake" of the 4G mobile phone market that Huawei currently promotes will become smaller and smaller, while Huawei is powerless or helpless in the gradually expanding 5G mobile phone market. The reason why
says this is that although Huawei can currently purchase Qualcomm mobile chips, Huawei has never been able to solve the problem in terms of 5G RF chips, the most core 5G RF chip manufacturers in 5G, because from the perspective of 5G RF chip manufacturers, the core manufacturers of 5G RF chips around the world mainly include Broadcom , Marata, Weixun United Semiconductor and Anhua High-Tech, and these companies are tightly supplying such chips to Huawei. In addition, Huawei also uses core components such as 5G baseband to obtain upstream suppliers.
In fact, for Huawei, the inability to break the 5G is just one of the things, and the second is that Huawei's mobile phone business is gradually withdrawing, as represented by Europe.
Many international authoritative technology media reported that Huawei has begun layoffs in European countries such as Spain and plans to interrupt service services including AppGallery app stores, Huawei music or Huawei video. Currently, Huawei consumer terminal devices including mobile phones, tablets, wearable devices or audio device have already started a price reduction mode in Europe.
In addition, in order to reduce unnecessary expenses and better improve office efficiency and focus on the market with active demand, Huawei is about to transfer its employees and business operations from different European headquarters to a single, effective and better place.According to data, Huawei currently divides Europe into two markets, one is Western Europe, operating in Düsseldorf ; the other is Eastern Europe and Northern Europe, where senior management personnel are stationed in Warsaw . Huawei is planning to move all its businesses and headquarters to Düsseldorf, which will help bring more synergies in the operation of the entire European business and bring more value to Huawei's customers in Europe.
on the one hand is a technical difficulty and a market difficulty on the other hand. The dilemma facing Huawei now cannot be solved overnight. This is also the key reason why Huawei has focused on smart cars in the past two years. I can only hope that Huawei will take a step forward in the smart car business. So how do you view Huawei’s current dilemma, and how should Huawei break the deadlock? Welcome to leave a message in the comment area for discussion.
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