Although Huawei does not make cars, there are quite a lot of news about Huawei in the car industry. First there is the Jihu, then there is the Ask World Series. Now Avita also wants to come and get a share of it. I won’t talk about Jihu. After a slutty marketing, it is basically a half-cool and not cold. Today I will talk about the Questioning World Series and Avita who entered the market later.
It’s a coincidence that every time the Instrument series models are on the hot searches, it is because of sales. But if you search for relevant entries about "Instrument and Huawei Relations", the results found are basically the Instrument series that are used by other car companies as a trick to win over the throne of the nine sons.
It’s a pity that Selis Automobile and Huawei are serious about making products, and because their sales are on the hot search, they are actually being taken advantage of by others after they become popular.
Since we talk about this topic, whether it is the Questioning World Series or Avita, we might as well bring out the models of the two brands to take a walk.
Take the latest M5 EV and Avita 11 on the Wenjie series as an example. Both cars are both luxury and smart new energy SUVs, and are both considered products that are deeply bound to Huawei. It is reported that the delivery of the M5 EV in Wenjie has begun, and the Avita 11 has not started.
官网 M5 EV is the third car launched for the market after AITO M5 and M7. The market recognition of the pioneering work, the M5 M5, paved the way, and the M5 EV has also entered the pure electric automobile market.
Avita 11 is another new energy vehicle , which is related to Huawei in this year after the Alpha S HI version of the Jihu Fox. Compared with the operation of Jihu launching a new version based on the original model, Avita is Changan New Energy that has directly established a new brand for cooperation with Huawei and CATL .
, whose content contains higher "Hua"?
mentioned that it contains "Hua" volume, and the most important thing is that Huawei is best at smart travel. The car machine series of models can be said to be passed down from Huawei. The car machine system adopts the HarmonyOS smart cockpit in the most native state, which can be understood as directly moving Huawei mobile phone onto the car machine. This set of car machines can be called with various Huawei smart devices, which is equivalent to a seamless connection of a complete set of smart ecology. Anyone who has used various smart terminal devices of Huawei, Xiaomi or Apple can know the convenience of this smart ecosystem to life. Moreover, the M5 EV in the current market is also the only pure electric SUV equipped with the latest HarmonyOS 3 system. This deep restoration of the smart cockpit of Huawei's intelligent ecosystem originates from the cooperation model between Selis Automobile and Huawei: the smart car selection model. This cooperation model is the most in-depth model of Huawei and car companies' cooperation model. It is a comprehensive and full-dimensional in-depth binding between the two parties' in the functional definition, ID design, software and hardware development, network, sales, etc. of product . This cooperation model can be understood as turning two brands into grasshoppers on a rope in the automotive field, and they will naturally go all out.
Let’s look at Avita 11 again. It is undeniable that Avita 11 is a mid-to-high-end model of the new energy architecture of Changan , with outstanding strength, but strangely, at the moment when smart travel technology is "exploding", Avita 11 is also worthy of investigation.
Avita 11 is a work of the cooperation model between Changan New Energy and Huawei Huawei Huawei. Unlike the smart car selection model of Cialis Automobile and Huawei in-depth cooperation, Huawei Inside’s cooperation model is more like the cooperation of some parts sectors, which is a mutually beneficial and win-win relationship in the supply relationship. It still cannot reach the level of deep binding, symbiosis and death. Therefore, we can clearly feel on Avita’s car machine that it adopts the underlying architecture of HarmonyOS, and the upper logic uses the model of traditional car companies developing car machines.
And the intelligent ecosystem of the M5 EV brings the entire intelligent ecosystem of Huawei HarmonyOS smart cockpit to the car, which is also the most important part of Huawei's intelligent ecosystem. Although the intelligence of the Avita 11 cockpit is also good, it has a certain gap with the Insider series models with a complete HarmonyOS ecosystem in actual intelligent experience.
channel network is also competing for the "direct line" to take advantage of the popularity?
talks about the channels. It is understood that Avita will enter Huawei stores at the end of the year. This is also the fuse that triggered netizens' speculation about who is the "own son", but the official has not yet stated the specific entry time.
, and we also learned in some Huawei stores that although the store has the Instrument Series and the Instrument Series, the Instrument Series products are only displayed in Huawei's channels, and the sales focus is still on the Instrument Series models. It can be seen that when entering the store, the treatment is also very different. To a certain extent, the Fox also wants to increase its channel influence by entering Huawei channels, but judging from sales, this move has not brought about any substantial sales growth.
For Avita, the expansion of Huawei's channel is just an icing on the cake. According to Tan Benhong, Chairman and CEO of Avita, he also said: Cooperation with Huawei is just to use Huawei's channels to help when the number of channels has not yet been fully reached.
Therefore, Avita's Huawei Inside cooperation model and such strategic planning should not have more obvious channel influence growth than Jihu. In contrast, when Avita was still planning to enter the store, the Anjie series had already entered more than 700 Huawei channels across the country, and Huawei's channel system also provided sales and experience services for the Anjie series models. From this point of view, the Anjie series received attention from Huawei can be seen. It is speculated that Avita will also be like Jihu. Entering the store may only increase the opportunity to show your face. As for whether Huawei will give greater efforts in channel development to help Avita sell cars, I believe that this answer can also be seen from their not "close" enough cooperation method.
Whether it is the M7 or the Avita 11, they have very good strength and popularity in the new energy field, otherwise they would not be brought out to discuss from time to time. However, instead of being self-indulgent to help car companies, it is better to focus on the product strength of various car companies.
Car companies choose to cooperate with Huawei in order to bring better technology and intelligent experience to users. No matter how in-depth cooperation is, the ultimate goal is to build a good car and allow users to realize their future imagination of smart travel earlier.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-