1. Find word
(I) Find word
1. Determine the product core word
(1) In the Amazon front desk, based on your understanding of the product, use category nodes to find the BSR list of the corresponding product.
(2) Use the H10 tool to download the titles of 100 products in the BSR list.
click to open the H10 plug-in, select [Xray-Amazon Product Research]
Click the [Download] icon to batch crawl the current 100 titles and other information in the download category. The core keywords that appear the most in the 100 words in the category of
are currently the core keywords. Use AMZ123's word frequency tool (link: https://www.amz123.com/tools-wordcounter)
determine the root of the word based on high-frequency words, sort out 5-10 (according to the actual situation)
2, word expansion
(1) ABA analysis
After determining the core keywords of the product above steps, open the background, find [Brand], and select [Brand Analysis] to enter the page.
Click [Amazon Search Words] to enter the Amazon ABA interface
Use the ABA tool and fill in the core keywords in the search box. The report scope is generally selected for quarters, but it should be noted that the selected quarter should be the seasonality of the product. For example, the long-sleeved shirt should be selected in the fourth quarter of last year, that is, the keyword data from 2021-10-1 to 2021-12-31 is used as a reference to expand.
Click [Application] to get other extended keywords with core keywords.
search frequency rank search frequency ranking, the lower the search, the more searched by the customer, the higher the ranking
(2) H10 Magnet tool
Click on the H10 plug-in, select [My Control Panel] to enter the H10 homepage, select [Tools] - click [Magnet]
to enter the H10 keyword tool interface, in the search box, search for the core keyword
(3) Google Translation synonyms/different site words
Use Google Translation to find synonyms, such as pants and trouser s is a synonym, or keywords from different sites, such as pants' Spanish is pantalones, both of which are synonyms
(4) BSR/NR list title/five points keyword frequency statistics
You can use the tool to download BSR/NR list title and five points, collect and summarize, and give weights to the title/five points, sort it into two columns, one column is title/five points, and the other column is weight, and then copy it to the official feature word analysis tool for word frequency statistics.
(5) Amazon Front Desktop drop-down box (plugin Amazon Search Suggestion Expander)
Search core words in the Amazon Front Desktop search box. The plug-in will run multiple Amazon Search Suggested Keywords, select [Download All] Suggestions] Download the extended keywords for sorting and summarizing.
Note: The search box is ranked by search popularity/machine likes it, not necessarily the keywords placed by consumers
(II) ASIN word search
mentioned earlier that using ABA tools, core keywords are used for vocabulary expansion, and you can also use competitor ASIN to find keywords.
In the ABA tool, fill in the ASIN of similar products/competitive products, and select the corresponding time range to search and apply to find the keywords of the ASIN of similar products/competitive products.
Note: ASIN requires to be the parent ASIN. If it is a child ASIN, the relevant keywords will not be found.
filters the anti-check category currently ranks the keywords of competitors through third-party tools (Helium10).
enter the H10 homepage, select [Tools]-[Cerebro], and directly enter the product ASIN (single or multiple) in the search box to quickly capture the current keyword status of ASIN, as well as the ranking status of the keywords, and other data such as competition.
2. Determine the correlation
(I) Front desk search, the proportion of related products
① First, subjectively judge whether these core words are the words we want, whether they are related to our products, and whether they are not related to our products. We need words that are very relevant to our products.
②Put the keywords on Amazon's front desk to search to see if the listing in the first 3 pages of the search results are strongly related to your product and what the proportion of related products is.
(II) The proportion of relevant roots appearing in words 50%
Use the characteristic word analysis tool to analyze the frequency of roots to confirm whether the proportion of core roots appears in this way exceeds 50%.
3. Build the vocabulary
(I) Sort by search volume/click volume/competition
organizes the above keywords collected into the excel table, and records the relevant data of the vocabulary for subsequent judgment and comprehensive analysis, whether your products are competitive enough in the vocabulary.
can choose to sort data based on search volume or competition degree (the ratio of competition number under keywords divided by search volume, the larger the value, the more intense the competition). The specific indicator sort depends on the situation according to your needs. For example, the following figure is sorted by search volume.
(II) Sort by the length of the word
According to the length of the word, it can be divided into 1 word/2 words/3 words..., etc.
Note: The longer the length of a word, the smaller the corresponding search volume will be, and secondly, the competition for the long part will be lower, but the positioning is accurate, that is, the traffic is accurate, which has more advantages for the conversion of short word lengths.
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