With the rapid development of the new energy vehicle market, new energy content creation has become a new blue ocean. Recently, the information platform Dongchedi announced the release of the "Spotlighter" support plan for all regions creators, investing tens of millions of cash and billions of commercial revenue, and inviting creators in automotive professionalism and technology, digital, life and other fields to jointly build a new energy vehicle content system to meet user needs.
According to this plan, Dongchedi will continue to increase support for new energy vehicle content, and will jointly build 50 new energy vehicle columns with creators in the next year, jointly create a top IP, and will also provide traffic support for 12,000 rookie car reviewers to help creators grow rapidly. The relevant person in charge of
Dongchedi said that the next step will be to increase the layout of new energy vehicle content, and provide users with an efficient buying experience through the integration and distribution of high-quality content.
According to the "2022 New Energy Vehicle Creator Ecological Report" released by Dongchedi, more and more professional car creators and pan-content creators have joined the new energy track. Since the beginning of this year, the number of creators of Dongchedi new energy vehicle has increased by 1.4 times overall. At the same time, the number of new energy vehicles published 2.2 times, the number of readings increased by 2.3 times, and the number of users watching live broadcasts increased by more than 2 times. The relevant person in charge of
Dongchedi said that as the driving force of the development of new energy vehicles has shifted from policy guidance to product-driven, the diversification of consumer demand has driven the diversification of automotive content and creator roles. On the one hand, professional car creators have transformed into new energy, and automobile content has moved from focusing on "car parameters" to "people's needs"; on the other hand, users' demand for technological and scenario-based content has increased, such as parent-child, travel, women, etc., making new energy vehicle creators bloom.
"In the new energy era, vehicle structure and human-vehicle interaction methods have undergone tremendous changes, and automotive content has become a wider creative field. But overall, in the face of diversified consumer demand, the supply of high-quality content is still insufficient, and there is huge creative space." A relevant person in charge of Dongchedi said.
In addition, Dongchedi said that it will also increase its strategic layout in the direction of new energy vehicles, provide users with more product capabilities with new energy characteristics, and integrate and distribute the content of high-quality authors through multiple scenarios, bringing users an efficient buying experience.
[Reporter] Ye Dan
[Author] Ye Dan
[Source] Southern Media Group Southern + Client
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-