The common feeling of everyone in the past decade is that e-commerce, live streaming, and selling goods are the end of the world. As long as you have the ability, not to mention selling clothes, food, and skin care products online, even selling sports car , houses, and airplanes is not a problem.
Almost everyone’s life is inseparable from live broadcast.
Many people make a lot of money by selling goods through live streaming. Many people rely on live sowing to plant grass and buy all kinds of things. Even if you don’t plan to live streaming for the time being, don’t buy things in the live streaming, and don’t like to watch online live streaming, this will not prevent you from learning the live streaming and selling goods on e-commerce platforms.
You don’t contact e-commerce platforms now, which does not mean you won’t contact in the future. Perhaps one day, familiarity with the e-commerce process will become one of the necessary skills in the workplace, just like operating office software, it is necessary.
So friends who are interested in entering the e-commerce industry have a post-00s workplace variety show mainly in the e-commerce workplace, "
To be honest, you can learn a lot of useful knowledge about the e-commerce workplace when reading "100 Lights". We watch live broadcasts every day to buy things, thinking that we are well versed in e-commerce. Only after watching this program did we understand that we know very little about the e-commerce workplace.
If you are the manager of the trendy service track, do you know what you need to prepare for when you start a live service in clothing? From early product selection, planning, promotion, preheating, to the official start of live broadcast, to how to solve emergencies in live broadcast, as well as review and review after live broadcast. Do you know everything?
Trendy server track encountered a crisis during the live broadcast and was perfectly resolved by He Jiong 's words, which not only gave the boss of the trend server a step forward, but also helped the guest Cai Guoqing resolve the embarrassment. He Jiong's ability to adapt on the spot is perfect.
Xiaomang platform held a live streaming broadcast on goods. The manager of the Zhongchao service track should have caused many mistakes during the live broadcast due to lack of experience.
First of all, should be . Don’t understand the tone of brand B. Mingming B focuses on hot girls and pure desire, and its main audience is young people born in the 1995s and 2000s. The sets of clothes that should be paired with and the team are ordinary, which makes the brand boss Mr. Zhang very dissatisfied after seeing it.
To be honest, these sets do have nothing to do with hot girl style, and they are more like a comfortable and age-reducing campus style.
Helping the guest Shen Mengchen The loose white sweatshirt wearing is obviously a good chance to become a hit in the live broadcast, but there is no link to the sweatshirt. It was not until the program team and Zhang Yang reminded that they should have realized it later. It is a taboo to not post links on live streaming, and this kind of mistake should not be made.
The biggest crisis is that Shen Mengchen asked the guest present Cai Guoqing to come on stage and help show his clothes and walk the show. As a result, the brand boss connected to the program team on the spot and expressed dissatisfaction, "Our brand clothing tone is hot girl style. Your matching does not highlight our characteristics at all, nor does it communicate with us. Our market is mainly about the post-95s and 00s. If you find someone born in the 1960s and 1970s to show our clothes. Of course, it is okay for you to buy clothes from our offline stores, but now it is live broadcast, which will mess up our brand characteristics and look very messy."
This sentence surprised Cai Guoqing in the audience, and no one present knew what to say.
He Jiong said something, and helped the brand to save respect and resolve the crisis. "This is the first time the brand appeared in the show. He cares a lot about his brand image. He must not say that at which age can't wear his clothes, nor does he have any objection to Teacher Cai's presentation. He just emphasized that the track manager did not grasp the tone of the brand when designing. He just didn't express that the expression was so accurate, and he did not have any opinions on Teacher Cai's display.
He Jiong's words were very appropriate, which made both parties not embarrassed, and also gave the brand a step forward.
Overall, the live broadcast of this clothing track was not successful because there were many serious problems.
, should be a combination of that does not communicate with the brand party to the show. 2. The live broadcast was 40 minutes, and there was no introduction to the brand positioning and clothing fabrics. It was just a few shows of , which was simply . 3. The guest Shen Mengchen changed his clothes and did not communicate with the brand in time, resulting in no link to the clothes. This is an invalid live broadcast.
You can really learn a lot of practical e-commerce knowledge when watching "100 Lights". If I were the manager of the trendy server, what I did might not be better than I expected. When I encountered a crisis on the stage, I couldn’t be as calm as He Jiong, and I thought of resolving it as soon as possible. And a live broadcast, the preparation work is not as simple as watching live broadcasts and pressing a few buttons to buy things.
E-commerce is a major trend in the present and future. Even if your current job has nothing to do with e-commerce, it is beneficial to learn some things in the e-commerce workplace in advance.
The setbacks experienced by young people born in the 2000s in the show will be very helpful to their future career path. None of us has been stumbled all the way and came through mistakes. Even those who watched the show have learned a lot. This episode can be included in the textbook and become a very representative example of the e-commerce workplace. It is not scary to make mistakes. Learn from mistakes and don’t make them again. Only by being worthy of the fall that has fallen out of the past.
While watching variety shows, you can also learn useful knowledge, so why not do it?