NFT is mainly related to digital art and collectibles of creators, but most experts believe that the features that make these token trading interesting can also make them more useful to society as a whole.
Since NFT ownership (such as cryptocurrency) relies on blockchain technology , the purchase and sale of digital goods is public. This allows creators, whether they are independent artists or luxury brands, to set conditions on how their work is sold and who benefits financially. But it can also empower consumers to increase the resale value of what they have by publicly verifying their sources.
blockchain-driven property ownership can contain irrefutable records of ownership, improve buyer confidence, or include contractual features such as allowing simple partial ownership, automatic distribution of rents - rent payments are automatically deducted from the owner's account. NFT Proof of Ownership opens the door to new loyalty products and builds a stronger connection between consumers and brands. In-game NFTs allow gamers to hold their purchases for years, giving them the option to re-enter the game at any time or allow them to sell their in-game NFTs.
But for NFTs to reach their potential, they need to be easier to create, buy and own, which means simplifying the NFT digital transaction and payment experience. People who are not cryptocurrency enthusiasts or who don’t understand the technology behind digital wallets and blockchains need to be able to buy digital assets like they do when they drink coffee — and sell them just as easily. If this happens, the potential market for NFTs will grow by many orders of magnitude, which also supports the creator economy.
has a lot of evidence that consumers are ready. Mastercard A new payment index survey of more than 35,000 people in 40 countries found that 45% would consider buying or having purchased NFTs in the past year. About half of respondents agreed that they wanted to be able to use crypto to pay for daily purchases (51%) or be able to purchase NFTs with credit or debit cards (49%).
Currently, buying NFT usually means opening a digital wallet, exchanging US dollars into digital currency such as Ethereum, , and then opening another account in the NFT market. The final step is to link the crypto wallet to the NFT marketplace and make a purchase. The system works well for early adopters and crypto enthusiasts, but if NFTs are to meet demand and scale safely and reliably, they ultimately need to make it accessible to everyday consumers.
We see cryptocurrency exchanges and NFT markets making changes to allow NFTs to be purchased using credit or debit cards, which is another payment option for consumers to pay in the way they want when they need it. This is a big improvement in convenience, but it also means that consumers get the features they are used to when purchasing physical goods, including anti-fraud protection.
When we see several big brands entering the NFT space, they bring a loyal group of consumers who are just starting to buy NFTs, even though they want to continue to stay in touch with their favorite brands. These changes allow non-crypto-native users to start purchasing NFTs without using cryptocurrencies.
Ultimately, scaling any new technology requires safe, simple and intelligent use. Making NFT purchases as simple as buying other everyday items with a card will help bring more consumers into the digital market, thus generating more use cases for NFTs and ultimately providing options for consumers. Blockchain is a complex technology, but we now take it for granted that there were similar barriers to adoption in the beginning. Consumer choice and protection will benefit NFTs and those who buy and sell them.