As early as a few years ago, when smartphones were just starting to develop, Apple relied on advanced technology and excellent products to capture the hearts of many users around the world. And with its unique innovative concepts, iPhone once became the design of major mobile phone brands in the world. As a "wind vane" of development, the iPhone's high-end mobile phone image has long been ingrained, so much so that when it comes to high-end mobile phones, the first mobile phone brand that comes to everyone's mind is often Apple.
In recent years, the strength of Android manufacturers has also continued to rise. Domestic smartphone brands have also developed rapidly from learning and imitation in the early years to innovation and leadership today. Among them, Huawei is a very typical example. At its peak, global mobile phone shipments exceeded Samsung , ranking first in the world.
However, everyone knows the subsequent results. After being sanctioned, even Huawei, the leader in the 5G field, was unable to install 5G chips on its own mobile phones. Mobile phone shipments continued to decline, and it could only give up part of its market share.
After Huawei was forced to withdraw, other domestic Android mobile phone brands also began to try to attack the high-end market in order to seize this market share and gain higher market influence. But embarrassingly, most of the vacated markets Still let the apple swallow it. Judging from the data of this year's 618 e-commerce platform's big promotion, the sales of iPhone13 crushed many Android mobile phone brands, and the combined sales of more than ten mobile phone models did not exceed the sales of iPhone13.
Why do so many people like iPhone? Have Android phones failed to hit the high-end market?
1, iPhone squeezes out toothpaste, but its overall strength is still strong
Friends who often pay attention to the iPhone should know that the upgrades of iPhone in recent years have really squeezed out toothpaste. In addition to the more eye-catching A series processors, which are constantly being updated, other There are almost no big highlights in its configuration. Even the iPhone 13 still has a 12-megapixel camera module that has remained unchanged for thousands of years. It is already a big step behind Android in terms of data and functionality.
But for mobile phones, its underlying logic should be to meet the various needs of users and bring a smoother and more comfortable experience. Apple’s 12-megapixel camera can still lead some Android calls it 6400W pixels, so iPhone updates in recent years are more "stable" and will be supported when the technology matures. With the A-series processor and the optimized adjustment of IOS, there is almost no need to consider basics such as fluency and heat generation. problem, so many Android users want to switch to iPhone.
2. Android lacks innovation and has a poor high-end image
Android phones can be said to have been constantly involved in recent years, competing in various configurations and aspects. However, if you take a closer look at the core configuration, you will see that the processors are all the same. , screen, and memory. Affected by the Snapdragon chip, the performance of Android phones has not improved much in the past two years.
is going to hit the high-end market in this state. It is obvious that it will not be well received. Moreover, the image of domestically produced Android is based on the line of being close to the people. At first glance, it is indeed difficult for people to accept a machine that costs 6,000 to 7,000 yuan. .
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