Click "Follow" on the upper right to get the technology information, skill guide, and product experience as soon as possible, send me a private message to reply "01", and send you a gift pack of playing skills.
---------------------------------
On April 22, the Ele.me App officially launched the "Power Bank" service . Users can click the power bank option on the homepage to enter the service, and scan the code on Ele.me to rent or return the shared power bank. At present, Ele.me has reached a cooperation with Monster Charge, and you can check the rental locations of all Monster Charge.
Ele.me, as one of the two major domestic takeaway platforms, is extremely popular. If we can cooperate with all shared power bank companies, then it will be very convenient for us to rent shared power banks on a daily basis. Therefore, Ele.me will first choose to cooperate with the giant monster charging in the shared charging field to make charging more convenient for users and at the same time improve its competitiveness.
After all, competitor Meituan has long launched its own shared power bank service, as well as Meituan Select, grocery shopping and other businesses, and its market share far exceeds that of Hungry. So since the beginning of this year, Ele.me has added services such as KTV reservations, massage parlor reservations, and new crown vaccine reservations, constantly improving the ecology and competing with Meituan.
According to the financial reports released by major power bank companies at the beginning of this year, although travel in 2020 will be inconvenient, the leading companies still achieve profitability, which shows that domestic users have high demand for shared power banks. With the help of the shared power bank business, Ele.me can continue to enhance its popularity and brand value.
As of press time, the market value of Meituan has reached 1.72 trillion Hong Kong dollars (about 1.43 trillion yuan), and Ele.me has not yet been listed.According to the statistics of Guanyan Tianxia, the share of Meituan in the Q3 takeaway market in 2019 is as high as 65.80%, and the proportion of Ele.me + Ele.me star selection is only 32.2%. It can be seen that there is still a big gap between Ele.me and Meituan.
The advantage of Ele.me is that it is backed by the big platform of Alibaba. Alipay is the mobile payment software with the highest market share in China. It has a huge user base and is a development object for Ele.me. Therefore, the market share of Ele.me has increased rapidly in recent years. It was originally expected that Ele.me's market share in 2020 was expected to catch up with Meituan, but there was a small episode - community group buying.
2021 is inconvenient to travel, and community group buying is developing rapidly. With its forward-looking layout, Meituan launched the Meituan Preferred Service in a timely manner, and quickly improved its status in the field of community group buying and takeaway. Ele.me’s movements are a little slower, and it’s not as popular as Meituan.
The competition between the two takeaway platforms is naturally a good thing for ordinary consumers. The price of goods is cheaper, and the platforms are constantly launching new functions to facilitate users. Ele.me’s support for renting a shared power bank this time is the first challenge to Meituan this year. It is expected that Ele.me will make a lot of big moves in the next few months. I don’t know how Meituan is going to respond.
---------------------------------
Author: Lei Technology Team, dedicated to focusing on technology and life, paying attention to And send a private message to reply "01" and send you a gift pack of playing skills.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-