Drives China News on January 5, 2021 It is finally time to say goodbye. Xiami Music issued a statement this morning stating that due to business adjustments, Xiami Music Player business will officially stop service on February 5, 2021. The content of the
Xiami Music announcement shows that Xiami will open the user's personal data and asset processing channel at 10 o'clock on January 5, 2021; after 0 o'clock on February 5, 2021, Xiami Music App will be removed from the app store. Stop all music content consumption scenarios, and only retain account asset processing and web-side artist withdrawal services. After 0:00 on March 5, 2021, except for the web-side artist authorization service, all other operations will be stopped and the server will be closed. You will not be able to log in at that time and beyond.
Xiami Music stated in the announcement that Xiami hopes to be more pure with every iteration and update of the product in the past 12 years-returning to the music itself, so that every user can discover their new world of music. "But it is unavoidable that we have missed some key opportunities in the development process. In the acquisition of music copyright content, we have not been able to meet the diverse music needs of users. This is our biggest regret. Look at it. In the future, we believe and look forward to the emergence of richer forms of music content services. "Z1z
will also provide support to users such as whether the stored music data will be lost and what to do with the digital music albums they have purchased. With a solution, users can apply for a refund in the "Stop Service Announcement Page" on the Xiami mobile APP. Currently, the refund entry for Xiami paid members/Xiaomi coins is open until March 4. At the same time,
has set up a specific method for the transfer of playlists on the Xiami Music homepage. The playlists created or favorited by users can be copied and played on other music platforms. The digital albums that have been paid for can be downloaded to the local computer/mobile phone to continue to use;
In addition, users can also export specific tracks in the playlist through static web pages, Excel, etc., to ensure that these common memories deposited on Xiami will not disappear.
Xiami Music was established in 2008. It is one of the earliest digital music platforms in China. It has a massive music library of 30 million. So far, it has attracted more than 40,000 original musicians, with more than 1,000 genres and more than 500 million. High-quality playlist. Xiami’s UGC production model has prompted a large number of music lovers to become Xiami’s non-staff personnel and established a good user stickiness.
However, in the face of the copyright war in the music market, the gap between Xiami Music and mainstream music platforms has gradually widened. In 2019, Xiami Music’s market penetration rate was only 1%, and the number of monthly active users was 5 million. At the same time, the daily activity of QQ Music Up to 25 million.
