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Workplace & Cognitive Insights Author/findyi
This is the original article 100 shared by findyi public account
Yesterday my friend A gave me a call On the phone, I was very excited to say that he has a genius Idea who wants to start a business and change the world.
He excitedly described the broad prospects of this project.
and told me: The team members are all found, and they are looking for investment immediately. Do you want to consider joining?
In recent years, whenever I hear about a friend who wants to start a business, I will definitely persuade me.
I will ask a lot of seemingly boring questions:
"Have you really figured it out?"
"Do you start a business to make money, do you want to make a dream, or want to change your lifestyle?"
"You can afford to fail Does your family support you?"
"The outcome of bankruptcy and failure, can you bear it?"
also asked old A these questions on the phone, and finally old A became impatient:
"Just leave it alone. I think it will definitely be possible."
This is like me 5 years ago...
After talking with him, I pulled back my thoughts back to the scene of entrepreneurship.
Those passions and bitterness, frustration, pain, as if it happened yesterday.
— 1—
Top of Folly
Some time ago, Wang Huiwen talked about a point: Few people know that they are at the top of ignorance.
I used to be in this state. At that time,
experienced the early stage of 360 entrepreneurship, and achieved some growth under the temper of Lao Zhou and the vice president.
got a position and wealth far beyond his age and paid because of luck, but he didn't know it, but he was greedy for more.
In 2015, I left 360 and invested millions of angels in the mobile game field.
had only one idea at that time: I am about to change the world.
noticed a web game in the United States when he started his business.
is a very magical game. It is a real-time player-operated competitive game where big balls eat small balls.
played over the wall for a day and night, and decided to make an IOS game quickly the next day.
My entrepreneurial team is a 360 team. Everyone has a very strong execution ability. My game will be online in less than a month. I encountered a problem during the
test. Real-time synchronization caused the game to get stuck. An engineer from
at this time suggested: "Or we can make a fake real-time and use robots to interact with players."
was very angry at the time and rejected this suggestion directly. How could it be a fake? After
, this game was launched according to the real-time synchronization plan and quickly accumulated many users.
(before the game was launched in 15 years, my circle of friends propaganda copy)
at this time "Ball Battle" came out, I was surprised to find that they are not stuck at all!
Because of the smoother user experience of the ball game, we quickly lost. Everyone knows the story behind
: "Ball Ball Battle has accumulated tens of millions of users a year, and then hundreds of millions of users."
For a long time, I felt that we did not deal with the real-time synchronization problem until one day we chatted with a 360 technical director.
He told me that 360 later also made similar games, but the server team of 360 could not do the ball-to-ball battle.
Later they learned that the "Ball Ball Battle" was not synchronized in real time at the beginning of the launch! The solution adopted by
is the interaction between robots and players. The director of
also told me: The start-up team of the ball is four high school students who dropped out, and there is no server-side R&D capability at all.
At this moment, I really feel that I have been with Zhou Hongyi for five years!
— 2—
The painful suffering
was defeated by the ball team, the teamStart looking for directions again.
In the end, I chose the 3D fighting direction, but I didn't do the financial budget and risk assessment at all. After the
burning chariot started, only loss of control and madness remained. The
3D project requires a lot of design resources and a higher threshold of development difficulty.
and fighting games emphasize creativity and inspiration, all of which have been ignored by me. The expenses of the
team quickly soared to more than 300,000 per month.
Faced with many complex issues such as product, technology, market, finance, legal affairs, etc., I gradually fell into anxiety and distress.
is trapped in the maddening details all day long, but as a CEO, the most important thing to do is to find directions, find people, and find money, but they haven't done everything well.
In a state of extreme anxiety, my relationship with another technical partner also fell into a deadlock.
I think he is slow, he thinks I am too temperamental, the team also began to fall into internal friction.
is very fast. Most of the year has passed, but the project has been delayed again and again, and the publishers negotiated before have lost patience and abandoned us.
In the last few months when the financing was almost finished, I went out crazy looking for publishers and investors, but to no avail.
During that period of time was so painful, I started to cry unconsciously while driving.
is often inevitable all night, and will suddenly wake up yelling when I fall asleep.
Before starting a business, I thought about the joy and brilliance after success.
thought about how to share money with the brothers.
has never thought about it: What if it fails?
One day, I suddenly realized that the company only had enough money for one month on its books.
took a few thousand yuan of salary during the entrepreneurial period, and invested hundreds of thousands of dollars in the early stage. As a result, I had no cash at this time.
then wanted to sell the house to continue his business, but was stopped by his family.
remember what my father said about me:
"Even if you sell the house, it will not increase your success rate, because today you do not have the qualities to be a CEO at all."
feels insulted and challenged, and The father had a big quarrel and almost broke off the relationship between father and son.
But after calming down, I felt that continuing in this state was indeed moths fighting the fire.
In July 2016, I dismissed my colleagues from the company, leaving only one financial company to take care of the company’s financial liquidation and business transfer.
still remember that time, telling everyone: we can't do it anymore, this sentence, I hesitated for several hours.
Me, at the age of 31, I completely failed once.
— 3—
A little reflection
After talking about my failure experience, let’s talk about my reflection on entrepreneurship.
Mao Kankan has always been my idol. He started his own business in his 20s and achieved very good results.
ended up in 2018, because he assumed the unlimited liability of the company, not only spent tens of millions of savings, but also left his mother tens of millions in arrears.
finally passed away and left us.
is very distressed and distressed. He is an extremely good person, but he lost his life in the cruel entrepreneurial battle.
If Kankan can realize the truth of entrepreneurship, he may have different choices: entrepreneurship is essentially a very low success rate, and it is a borderless, unprotected, and endless battle.
When faced with business failure, we should not choose to resist, sell a house and borrow money to continue. Failure is normal, and success is only accidental. After
failed my first entrepreneurial venture, I started a few more entrepreneurial ventures. These times, I used the role of co-founder to assist the CEO in starting a business together. The two CEOs of
are not unbelievably strong. They can raise more than 100 million yuan of funds with angel rounds. There are also consecutive star entrepreneurs, but they still fail in the end.
and I have been thinking about reviewing my entrepreneurial experience.
I think entrepreneurship must have the following abilities:
1. A powerful underlying operating system
This is the quality that entrepreneurs most need to possess. More generally speaking, entrepreneurs must have an optimistic attitude, not easy to fear and anxiety, and the best state is not to be successful or utilitarian.Go for a career.
""No one is defeated by the world. We are all surging in our own negative feelings and delayed by internal friction""
What we learn from the day after tomorrow is based on reason, and reason is the force that pulls people back. . But what drives a person with the greatest energy from the subconscious is actually emotions. All the knowledge and skills learned by
can't convince you. Because, to mobilize these reasons, you need time and thinking, but emotions can occupy you in an instant. If
compares ability to an app on a mobile phone, then your emotion is that your underlying operating system
app can be quickly replaced, and the more difficult thing to update is your operating system
emotions. This operating system is our ancestors in the hunter-gatherer period Evolved.
Our ancestors saw the lions on the grassland, and those who did not understand fear would be eaten and ruthlessly eliminated.
Those who understand fear, ran away quickly to survive.
But in a civilized society, facing more complicated business, family, and interpersonal relationships, pure fear cannot help us.
Because the complexity of things we face is far beyond the primitive society, there is no real danger of losing our lives.
Zhang Yiming summarized his best entrepreneurial state: “Adjust your emotions between mild joy and mild depression, not too excited, not too depressed, and get enough sleep.”
Entrepreneurs should constantly train themselves to think scientifically and rationally. Ability gradually replaces instinctive emotional modules.
2. Excellent strategic ability
The most important thing to be a good CEO is the ability to make strategic decisions. Strategic thinking and decisions are extremely important. Many people fall into the trap of strategic laziness, tactics and diligence when starting a business for the first time.
A friend of my CEO, the company has hundreds of people. All approvals, assessments, goal setting, and recruitment decisions were all done by one person, and even drawing prototypes every day.
leads to the continuous loss of excellent talents in the team. Every time he meets with him, he will complain to me that he is too tired to start a business and the business is not growing!
In fact, the reason is very simple. The CEO should delegate power as much as possible at the tactical level and think hard at the strategic level.
3. High-speed iteration ability
CEO is the ceiling of a company. As a CEO, he must have the ability to grow rapidly and constantly iterate himself. Those big guys we are familiar with, none of them are not very fond of learning and growing at a high speed. Zhou Hongyi can read ten books a week, Zhang Yiming’s delayed gratification, continuous learning and diligence, and then look at Wang Xing’s fanfiction status. Just a few words reveal the breadth of his learning and the depth of research
. Rapid growth is also the only way to stabilize the team.
Human nature is to believe in the strong. If your structure, vision, strategy, and methodology can't convince the team, how do you unite the team into a single rope to win the battle?
4. Risk estimation ability
Even if you are powerful and confident, you must prepare for the worst before starting a business! Measure whether you can accept the worst result and set a psychological stop loss!
We have seen too much chicken soup. For example, which big man made a desperate bet on his entire net worth and eventually became the CEO to win Bai Fumei.
does not rule out the existence of such bigwigs. I am afraid that these bigwigs have not told you the deep resources, connections and accumulation behind him. Even if a boss like
fails, his life will probably not be affected much.
We need to pull a long time line to look at entrepreneurship.
Alma mater Tsinghua has a school motto: Work for the health of the motherland for 50 years.
Why can't entrepreneurs be happy to start a business for 50 years?
set the stop loss point and evaluate the worst outcome. If you fail once, you can make a comeback. The last words of
entrepreneurship has passion, stars and seas, and the company goes public overnight, giving birth to hundreds of rich men.
Entrepreneurship has another side, partnership struggles, intrigues, the bitterness of failure and bankruptcy, the long sense of powerlessness, the loneliness that hurts in the bones, and the helplessness of countless long nights of tears alone.
failed entrepreneurs for thousands of reasons. They have worked hard and they have struggled, but the lights never hit them.
wins and losesThe world has always been very cruel.
The failed entrepreneurs can only lick the wounds of their souls alone.
Some people give up their entrepreneurship and return to work, some give up their lives like Mao Kankan, and some people choose to set sail again after they grow up.
But: Those who have not weeped all night are not enough to talk about life.
Entrepreneurship must be the path that allows you to grow the fastest. This path will give you insight into the truth of the world and business operations.
Although I will no longer easily start a business, I do not regret my entrepreneurial life.
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