hammer-amazing power
In 2010, Coca-Cola spent 267 million US dollars on the US market to advertise the Coca-Cola brand. What is the slogan of Coca-Cola? Is it "eternal" or "enjoy"? Or "this is Coca-Cola"? Most people don't remember.
What do 99% of the American public remember about Coca-Cola advertising?
is not a word.
Most people remember the Coca-Cola bottle.
The Coca-Cola bottle is not just a bottle, it is a visual hammer, nailing the concept of "Coca-Cola is an original, genuine and authentic Coke" into people's minds.
In Coca-Cola's commercials, images convey information more effectively than words. This is the function of the visual hammer.
If you pay attention to Coca-Cola's advertisements in the past few years, you may find that Coca-Cola's iconic bottle is more widely used. It is almost everywhere, appearing in print ads, TV commercials, cans, packaging and outdoor billboards.
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