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Just after the Double 11 War ended, many outlets have been exposed to rumors of selling user information, failing to pay under wages, and even industry jokes about the little brother being fined 12,000 for only working a week.
In the express industry, every year after Double 11 and Double 12, there will be a peak period of resignation of salesmen and operators. Many front-line practitioners told "Express Observer" that they have persisted for more than a year and have not seen upward changes. It is expected that there will be large-scale turbulence at the end of next year.
's double 11 every year is a watershed for the next year. While the industry is passively developing step by step, the new high business volume cannot conceal the embarrassing situation faced by the industry. Among them, a series of subtle changes are taking place in outlets, customers, and employees.
As the saying goes, "As long as the hoe is swung well, there is no corner to dig down." In the buyer's market era, current customers do not need to investigate the market like express companies. They can find the contact information of any express outlet by opening the navigation software, and only a phone call is needed to make an appointment with any express delivery company.
Originally, the outlets with few receipts could still live well by relying on the delivery fee, but with the drop in the delivery fee, the outlets had to develop the collection business. In addition to the loose orders wrapped in rookies, is increasingly finding it difficult to receive shipments from major customers. On the one hand,
is because the price is not dominant, on the other hand, it is a large-scale attack by the marketing department of the headquarters. Even for customers in the jurisdiction, the outlets have no bargaining power. Many branch owners told the Express Observer that without severely cracking down on cross-region pickup and scalping, there will be no timetable for the price war to end.
If there is no higher rebate than peer outlets when the market price war is tied, there is no policy advantage. The 3 cents to 5 cents rebates given by the headquarters are the profit points of many branches.
Double 11 is in its 10th year. With the support of automated equipment, all major express delivery links are already familiar. At the same time, major express companies have developed dynamic business command systems that can grasp the flow of orders, regional heat, line pressure, channel proportions, central operations, and terminal digestion efficiency in real time, and can switch orders, collect collections, transport, and Distribution perspective and so on.
Among all the links, the most uncontrollable is the end. Compared with the high-end mid-end, the difficulties and pain points of Double 11 are at the end, especially for mega cities such as Beijing, Shanghai, Guangzhou and Shenzhen, where a number of outlets are crushed each year by Double 11 is still vivid. Although
is to reduce costs, every party in the industry chain has to make a lot of effort or compromise. However, the difference in cooperation methods and income distribution determines that the voice of several types of participants in the wage reduction game is not equal. While the business volume is growing rapidly, the situation of the couriers corresponds exactly to it, and the reduction in cost is directly reflected in the repeated downward adjustments of the delivery fee.
buys and sells user information, brushes orders and sends empty packages, and goes bankrupt in arrears. It cannot be said that it has nothing to do with the end profit. These persistent industry ailments have also reminded the entire industry. In essence, the express delivery business needs to be upgraded in all dimensions. It is not just "preparation" for Double 11, and it is not just that the mid-end and the high-end cannot keep up, but the continuous accumulation and change from supervision to operation.
It is difficult to change, and it is dangerous not to change. The price war may not have reached its climax, but just a prelude. However, if effective treatment is not carried out in time, the development ecology of the entire industry is endangered.
