Xinhua News Agency's information graphic. The graphic is irrelevant.
"99 yuan to play short video", will you be moved when you see such an advertisement? According to media reports, many people have been trapped by such propaganda recently.
Right now, live streaming is extremely popular, and relevant training institutions have emerged. However, due to the lack of supervision, many institutions not only lack qualifications, but are also keen to recruit students everywhere under the slogans of "7-day fun live broadcast", "Internet celebrity development cheats" and other "crash-style" slogans. Once you sign up for the class, they will only provide some basic teaching materials, and then they will continue to induce payment again.
Take the above-mentioned "99 yuan to play short video" as an example, 99 yuan can only be used for one class, and if you want to continue learning, you have to pay another 3,000 yuan. But even if you sign up for the advanced class, you are just listening to the voice and watching the PPT in the group, and the students shouted "too water". If you want to start a practical course, you have to continue to pay. What is even more frustrating is that due to the lack of standardized agreements and vouchers, refunds and complaints are often unavailable due to online payments. In the end, instead of playing live, I was "played" instead, and this "anchor dream" was so broken. As the
saying goes, "It takes a long time to achieve success." All kinds of quick propaganda obviously violate common sense. Why is there such a market? It's nothing more than impetuous and speculative mentality. "If you sign up for a crash course in translation, you can get an interpreter qualification certificate in one month." "Add a weight-loss group and become slim in 10 days." ... Just search, and such advertisements abound. It can be said that people's desire for "speeding" has become a trend. Nowadays, the hot live broadcast has made many people "famous" and "rich", and many people are naturally eager to try. Some live broadcast training institutions have captured this psychology and used the past quick-acting skills to attract everyone to "scratch the lottery." As everyone knows, these are all commercial routines, and credulity won't wait for a miracle.
As far as an industry is concerned, it is undoubtedly a kind of harm to blindly insist on quick success. It is impossible for an excellent anchor to "catch up overnight", but when the tempo of "only fast and not broken" urges many people to "go into the water", it will only make the entire industry mixed. More importantly, live delivery of goods is more than just eloquence. Many people have learned some flower work from the training class and feel that everything is going well, but they ignore the core competitiveness of goods and services. A previous set of data shows that more than 37% of consumers have encountered problems during live shopping, mainly including exaggerated publicity, incorrect products, and no after-sales service. If things go on like this, it will inevitably cause a crisis of trust in the industry.
"Slow work leads to meticulous work, and simmering good soup." Ingenuity, not a quick success, only careers and works can stand the test. Take the leading anchors in the field of goods delivery, almost all of them have almost harsh requirements for goods. Otherwise, they were like many people, and their "overnight fame" quickly disappeared.
To some extent, training is the starting point of an industry. Now that live training has emerged, relevant parties should find out the situation as soon as possible, implement the main body of supervision, and create a healthy and orderly development environment while protecting the interests of consumers. As for the majority of live broadcast practitioners, when maintaining a solid state of mind, eagerness for success will only lead to pitfalls.
Source Beijing Daily Client | Commentator Chao Xing
Editor: Chao Xing
Process Editor Wu Yue
