Jingdong continues to improve the technology and services based on the supply chain. Through the construction of a modern logistics system, it creates a “full chain” from production to consumption, and integrates many online and offline scenarios to create a shopping experience to help upgrade consumption. Season fully activated the sinking market consumption potential. According to QuestMobile data, more than 60% of users who newly installed the JD App during Double 11 came from third-tier cities and below. At the same time, in addition to the 25-35-year-old core user group, JD users are expanding to both ends. Among the new APP users, young people under 25 account for 25.3%, and mature groups over 36 account for nearly 40. %, among which people over 46 years old accounted for 13.5%.
While seeing the general trend of high-quality consumption, through this JD 11.11, the huge opportunity of sinking the market has also further burst, and low-line market users have become one of the important growth drivers. According to JD.com’s big data, 80% of JD’s new supermarket users are from low-tier markets, and the turnover of ice washing products in 15,000 JD home appliance stores increased by 300% year-on-year. While many lifestyle commodities are selling well, spiritual consumption needs are also being released intensively. The year-on-year increase in the volume of books, culture and education in the fifth and sixth tier markets is twice that of the first and second tier markets.
, which focuses on serving consumers in the low-tier market, also has outstanding performance in Jingxi and Jingdong Express. From November 1st to 11th, the daily active users of Jingxi APP increased by 260% year-on-year, driving the industry belt merchants' order volume to increase by 15 times compared with September. The cumulative order volume during the 11.11 period of the JD Express Edition increased by more than 4 times from the same period in October. Young people in small towns also love "1 hour delivery". On the JD Daojia platform, the turnover of pet cat supplies in the sinking market has increased by 13 times year-on-year, and imported dairy products have increased by 9 times.
This year, JD.com will create the three homes of "Low-priced Goods", "Simple and Happy" and "Relaxed Purchase" on 11.11 this year, which is an excellent way to stimulate the enthusiasm of the whole people for consumption. By continuously strengthening the supply of high-quality goods and services, JD.com has created new consumption highlights, expanded domestic demand, promoted the upgrading of manufacturing enterprises, promoted rural revitalization, accelerated the innovation and transformation of physical retail, and deeply participated in the establishment of a modern industrial system. In the new pattern with internal circulation as the main body, JD, as a representative of the deep integration of the digital economy and the real economy, will continue to contribute to the transformation and upgrading of China's economy.
