On November 18, the Panjiayuan Douyin e-commerce live broadcast base in Shilihe Cultural Park, Chaoyang District officially opened for operation. In this large-scale integrated live broadcast base, jewelry, jade, and handicrafts, etc., have entered the live broadcast room and are on sale.
Panjiayuan Douyin e-commerce live broadcast base is jointly created by Panjiayuan Market and Douyin e-commerce. Now the play market enters the off-season in winter, and Wenwan live broadcast, which runs 7×24 hours and is equipped with 5G network, shifts the transaction from offline to online, which makes the off-season not weak.
As early as October 15, the base has started trial operation. According to the relevant person in charge of Panjiayuan Culture Company, “On the first day of trial operation, the backstage shows that the number of new orders has exceeded one thousand. The merchants that have settled in include big V with millions of fans, senior celebrities in the Wenwan jewelry industry, and Pan Gold medal merchants in the home market also have Xiaobai who tried live broadcast for the first time. Overall, everyone is satisfied with the live broadcast trial operation." The live broadcast base site, the BIC quality inspection and warehouse integrated operation center covering an area of more than 2700 square meters, is The biggest highlight of the base. It can provide all-round services such as high-quality e-commerce supply chain, quality inspection, logistics, warehousing, anchor incubation, and merchant operation for settled merchants, forming a highly standardized output of the industry.
Beijing Zhongdi University Jewelry Appraisal Center of China University of Geosciences, Beijing National Inspection Center for Jade Jewelry Appraisal, Beijing Longhua Shengshi Coin Art Appraisal Co., Ltd. and many other appraisal agencies have opened appraisal services here to check the goods in the live broadcast of merchants. "This operation model effectively solves the inherent problems of high threshold and non-standardization in the cultural and entertainment industry, allowing buyers to shop more at ease, and consumer rights and interests can be maximized," said the person in charge.
In response to various emergencies in logistics, the base has also formulated corresponding specifications and operating procedures to ensure the orderly flow of goods. Merchants can track the status of goods in real time and deal with abnormal goods in time.
"Before it was a single player on the Douyin platform, coupled with the particularity of the industry, the amount of comments and likes were not ideal compared to other daily necessities industries, and the viscosity and interaction of consumers were not enough." As the first batch of live broadcast bases Merchants, Huashi Mahogany Furniture has previously been the head account of the mahogany industry on the Douyin platform. What has changed since
settled in the base? The chairman of the company Hua Ziyi said that in addition to the clustering effect and product endorsement, the live broadcast base also has a live broadcast training system. The professionalization of anchors and consumer attention have been solved, which has opened up for offline game players. New model of sales.
